Luxury Leather Goods Hidden Great Business Opportunities

According to the commercial blue book issued by the Chinese Academy of Social Sciences and other units, as of December 2009, China has become the second largest in the world.

I didn't know where to wash before.

Lynn has been in the financial industry. She has owned the first "big bag" of her life since she was 24 years old. Now, she has more than 30 big handbags, including Hermes, Prada, Chanel, Dior, LV and so on. Many of them are limited edition which she is not willing to use.

However, she told reporters that although she could be considered a big fan, she has not yet sent her handbag to professional local cleaning and nursing.

"It's not that I don't want to do maintenance care for them, but I don't know where to go," she said.

Her Prada WHITE Handbag, which has been used for a long time, has turned yellow. Although it is very distressed, the thought of only going to Hongkong for nursing is troublesome. "Who goes to Hongkong all day to bring a few handbags to wash?"

Recently, however, she saw that some cities already had a large brand of care shops in some cities, only to think of whether there were such shops in Guangzhou.

"Later I heard that Guangzhou was open, so I was going to wash it," she told reporters. As long as the service was in place, the washing was clean and the price was right, she would always help such shops.

White collar housewives come to help.

Guangzhou's luxury care market is very large.

In fact, many people have seen such business opportunities.

"In countries such as Europe and America, leather care has entered a mature stage, while in China, this emerging industry is in its infancy", Deng Fengfeng, director of marketing for luxury care providers in Guangzhou, told reporters.

In the past six months, Deng Fengfeng, a luxury care provider, opened four stores in Guangzhou at the same time. The location is located in the "high-end business circle", such as friendship store in the ring road, Pearl River New Town International Financial Center and CITIC Plaza.

Besides, there are several franchised stores that specialize in luxury care in Guangzhou.

A Zhejiang based luxury care provider told reporters that he was preparing a store in Guangzhou recently. "In the past six months, seven or eight new stores have been opened in Guangzhou."

Compared with Beijing and Shanghai, Guangzhou always gives a simple understated impression.

However, reporters visited a number of luxury care shops, found that a lot of people to support, including the so-called "golden collar", white-collar, full-time housewives, there are also some young student groups, from several thousand yuan "entry-level" LV, Gucci handbags, to about one hundred thousand, hundreds of thousands of Hermes Birkin bag (Hermes Parkinson bag) have been taken care of cleaning.

The staff of L&C store, a luxury leather goods shop in CITIC Plaza, told reporters that the market in Guangzhou is quite large. "Now there are brand packages for teachers, white-collar workers and even students."

"Collectible" buyers used to run in Hongkong.

Optimistic about local specialized nursing shops

Lily's love for the new package is far from the maintenance of the old bags. For some collectors, some big handbags have the function of keeping value and appreciation. How to maintain them well is really an important thing.

Lnyy, a finance person living in Haizhuqu District, told reporters that she wanted to go to a special nursing shop to wash her handbag, not just to make it look cleaner.

"I still have some bags in limited edition," she said. As a financial practitioner, she buys bags not only for beauty, but also for whether the handbags can appreciate or maintain their original value after they are bought.

If you want to let big handbags value and appreciate, perfect nursing is a necessary condition.

To this end, spend thousands of yuan to do maintenance care, she thought it was worth it.

Jane, who works in a Guangzhou company, is a Jiangsu native. As a senior "big friend", she got her LV handbag from her teenager. Up to now, she has collected more than 30 brand-name handbags. "I buy limited edition, and I also buy the most popular ITBAG in the season.

She said that because of busy work, frequent travel to various places, so the wear and tear of handbags is also very serious.

In the past, she had brought her handbag to Hongkong to wash. "An alias shop will help care, but it has to be charged for renovation and repair." she said that some specialized leather shops in Hongkong serve well, and she and some friends often help.

However, there are various inconveniences to wash in Hongkong, for at least one cleaning time will take about 10 days. Every time she takes a few handbags at once, it will be very hard.

Besides, I would like to run another half a month or so to retrieve the finished handbag.

Even so, Jane also kept the handbag "collectives" cleaned in Hongkong for three months. "Some handbags are famous brands, but they only win the style, not the quality route, they are easy to wrinkle and wear."

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She said, for example, she has two Miumiu handbags over 10000 yuan, the frequency of maintenance is particularly high, because it is easy to wrinkle.

Some leather handbags, though soft and soft, are easy to deform over a period of time.

Recently, I learned that many luxury goods and nursing shops also appeared in Guangzhou, and Jane went all out to try it out.

"Take a Prada sheepskin bag to maintain it, spent more than 500", she told reporters that the last wash out of the effect made her quite satisfied.

She feels that this is almost the same as Hongkong's service and price. Compared with that, it saves time and saves travel expenses.

"I have been planning to go to several stores to choose a member card," she said. She believed that many "handbags" would have similar needs, which is quite optimistic about the market of handbags.

In the "L&C leather workshop" of CITIC, bright and pparent stores display many luxury brands such as Chanel, LV and Gucci, which are bright and dazzling, just like new students.

This reporter has learned that L&C has opened four stores in Guangzhou in the past six months, and there has also been a luxury luxury care store in Libai square.

Care shop location high-end

Complex cleaning can be up to two thousand or three thousand at a time.

After visiting many stores, the reporters learned that these shops actually provide various cleaning and nursing services for leather goods, including cleaning, modification, nursing, maintenance, corrosion reduction of hardware, high-grade leather, brand shoes, gloves, luggage towing boxes, high-grade leather sofa and other leather products.

"Guangzhou is developing fast, and many senior white-collar workers have become the owners of luxury goods." Deng Fengfeng, director of marketing at L&C, said that users of luxury leather goods would have such a problem: leather products soon appeared folds, cracks, luster, deformation and damage, and loss of elegance.

And a bag that is not bright enough will often make them feel their own image.

However, due to the lack of after-sales service and the nursing market of luxury leather goods, a large number of traditional dry cleaners and shoemaker shops in Guangzhou have long been unable to satisfy the pursuit of luxury consumers.

Guangzhou's luxury leather care and maintenance shops are quietly increasing, which is actually a necessity.

In their stores, nearly every day nearly 10 guests come to consult the consumer every day.

Reporters visited a number of such specialized nursing shops, found that the general minimum cleaning costs are around 300 yuan, and some need a complex renovation process, the cost of cleaning can reach two thousand or three thousand yuan.

At present, these specialized shops are mainly concentrated in the shopping mall, such as Huan Shi Lu Friendship Shopping Center, Zhujiang New City International Financial Center, CITIC Plaza and the world Road Plaza.

"Like friendship store, originally a shopping mall, consumers from different regions will go shopping.

People who have a high level of consumption will see and understand our store, "Deng Fengfeng said." in addition to shopping in the shopping mall, there are many office buildings and companies in senior office buildings.

Brands at home and abroad see business opportunities

Affiliate fees range from tens to tens of millions.

A head of luxury care brand franchisee in Jiangsu and Zhejiang told reporters that he began to pay attention to this industry more than half a year ago, and he looked for more than 10 brands to talk about joining.

"There are so many people who are interested in this business in the Pearl River Delta and the Pearl River Delta region," he said.

He told reporters that such companies seeking to join are not only foreign and Hongkong enterprises, but also local enterprises in Jiangsu and Zhejiang or Pearl River Delta region.

At present, some foreign brand franchisees in China are usually "three ways to join", that is, they are joined by domestic general agents.

The enterprises in Jiangsu and Zhejiang provinces were originally private-owned enterprises engaged in leather processing. They saw business opportunities in the past two years.

He told reporters that after he learned a circle, it was found that the fee was not high, but some of the fees were about one hundred thousand, but some brands had higher requirements, which would rise to hundreds of thousands to a million.

Compared with the establishment of stores in the city, the franchise fee is only a small number. "For example, in Guangzhou, it is generally necessary to choose a place such as Libai and friendship, which can be put down for luxury care," he said.

At present, the specialized shop of leather care has been established in Guangzhou. Generally speaking, the whole process of cleaning and nursing is manual. The teachers who are responsible for repairing leather bags usually have to engage in related work for more than 5 years, and the cost of manpower is also an expenditure.

In addition, because German technology and materials are more advanced, some specialized stores of leather goods are specialized in importing some materials from Germany.

Hou Yan, general manager of L&C leather workshop, told reporters that their leather products were also imported with leather vitamins.

"Equipment, technology and materials are all imported and high quality. Accordingly, the price of nursing is also a luxury level". On the price list of the L&C leather workshop, the reporter saw that the minimum cost of cleaning and maintaining the brand bag was 320 yuan, and the brand like Chanel was much higher than the others because of the special cortex.

Reporters also consulted a number of luxury care providers, a Guangzhou luxury leather professional care agent Mr. Liu told reporters that they are also actively seeking partners in Guangzhou, hoping to open several franchises in the year.

"We used to do leather goods care, but we did everything before," he said. In fact, there are a lot of popular leather care enterprises in Guangzhou. But now we want to catch up with the trend, and we can only upgrade ourselves.

Compared to the ordinary leather cleaning and cleaning, the main difference between cleaning and nursing brand name bags is cleaning agents and technology. "Of course, learning to pack is also very important. When you put the store near what vegetable market, it doesn't look like a brand name bag." he told reporters that although the market is generally well liked, investors who have the most abundant funds are the ones most lacking.