Five Classic Cases Of Creative Marketing

　　 First, fight 90 percent off

　　 business Discount auctions are common. People will never make a fuss. But someone can create "90 percent off" from it. Marketing Strategy. It is a brilliant idea of killing new shoots with dead wood.

There is a gentleman's suit shop in Ginza, Tokyo, Japan. This is the store that pioneered the "hit 90 percent off" sale, which has caused a sensation in Tokyo. The merchandise sold at that time was "Japan GOOD".

The specific operation is like this: first, set a discount sale time; first hit 10 percent off, second days to fight 20 percent off, third days fourth days to fight 30 percent off, fifth days sixth days to 40 percent off, seventh days eighth days to fight eighth, and the days of heaven to fight the sky, to fight the sky, to fight the sky, to fight the sky.

The business forecast is: it's amazing. Sale Therefore, the early propaganda will be very effective. With curiosity, customers will swarm. Of course, customers can choose the day of shopping during the discount sale. If you want to buy it at the cheapest price, you can buy it on the last two days, but what you want to buy is not necessarily left to the last two days.

The fact is that there are not many guests who come to the office the first day. If they come, they will just have a look and leave soon. From the third day, a group of people came to visit. When the fifth day was 40 percent off, the guests began to rush like the flood. After that, the guests were full, and of course, they could not buy 90 percent off.

So, are businesses losing money? You think, customers are rushing to buy goods that they like, and they will trigger a chain reaction. Businesses use unique creativity to sell their products at 5 or 40 percent off. "Fight 90 percent off" is only a psychological tactic. How can a businessman lose money?

　 Two, new products

For businesses that buy new products, what attracts customers most is "new".

There is a Lyle market in Italy, which specializes in the sale of new products. Some new products are selling well, many customers rush to buy and sell, do not rush to the market, and ask the market to purchase again. The answer is: sorry, this market is sold only for the first time.

Some customers do not understand this and tell others. But from then on, customers here would like to buy it, never hesitate. It is not hard to see that Lyle's "cut love" is a wonderful idea. It can give customers a strong impression that the products sold here are up to date; to buy the latest goods, they must visit the market.

This is really a new idea of "new".

Three, Ming Kui dark earned

Matsumoto Kiyo, the former mayor of Matsu City, Japan, is a flexible businessman.

When he ran the creative medicine bureau, he sold the plaster at a price of 200 yuan at 80 yuan. Because the price of 80 yuan is too cheap, so the "creative medicine bureau" business flourishes day after day. Because he disregards the sales plaster for losing money, though the sales volume of this kind of plaster is bigger and bigger, the deficit will not get higher and higher.

So where is the secret of his doing so?

It turned out that almost all of the people who came to buy the plaster bought some other medicines by the way, which of course was profitable. Profits from other medicines not only make up for the loss of plasters, but also make an unprecedented surplus in the operation of the entire pharmacy.

This idea of "Ming Kui" makes the price of a commodity lower, while promoting other products not only attracts customers, but also greatly improves its popularity and reputation. It is really an idea of killing two birds with one stone.

　 Four, limited stimulus

Nissan has launched a medieval bridge called the "romantic wind color", called "Figaro". Nissan announced at a press conference that the car only produced 20000 vehicles to ensure that it was no longer produced. We will accept the reservation within a certain time, and then draw lots for sale. When the news came out, it caused a sensation in the whole country. The number of people who came earlier was over 300 thousand. Of course, the people who could sign the car were delighted. No one who bought the car in the middle of the lottery tried everything to search for used cars, so that the second-hand car market was 1 times higher than the original price.

The idea of limited stimulation is nothing more than to make the market appear "unsaturated state", and to stimulate consumers' desire by making use of the psychology of consumers who value things for their sake. This is the creativity of reverse thinking.

　　 Five. Karate appointment

Tian Shi Mei, chairman of Japan's Kok Wing Construction Bank, is a person who can go all in to open hands.

He believed that in the world there was "no money but could make a lot of money" business. He looked for it in his heart and came up with a way of "booking sales".

This approach is very simple. For example, if someone wants to buy a building, he first finds the buyer and consulted with him: "the building is worth more than one million yen, and the owner has the intention to take off eight hundred thousand. Please buy it and make sure that it can earn 10% in two months. When the profit exceeds 10%, I will get the excess part, if I can not earn 10%, I will give you 10% profits." After he bought it, he sold it on his behalf. He can often sell at a price equivalent to about two times the purchase price.

For buyers, there is a 10% profit in two months, much higher than the interest on bank deposits, and it is safe and reliable. Tian Shi Mei did this business without cost. He had nothing at all. After ten years of struggle, he became a famous architectural entrepreneur in Japan.

This is a genius's idea! But this kind of business needs extraordinary commercial vision and wisdom.

The most valuable thing for an entrepreneur is the idea of making money. The modern market is the most creative market. This idea often comes from the result of thinking in another way. Great entrepreneurs are creative talents. If you have an idea, don't give up the chance to try. Maybe your success is in this way.