361 Degree Sports Children'S Wear Chen Zhicheng: Borrow More Power

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"More than one love, more future", 361 degree sports children's clothing with unique perspective, focusing on children's lively, innocent, vibrant personality characteristics, as well as Chinese children's physical characteristics, with innovative design and production methods, to create a real Chinese children's sportswear.

The 361 degree sports children's clothing again appeared in the China International Clothing and accessories fair. It fully demonstrated the strong vision of 361 degree children's clothing to achieve the first brand in China's sports children's wear field.

310 degree product quality: 361 degree children's wear Chen Zhicheng, borrow more force.

In terms of product quality, the 361 degree brand sportswear is very famous. Will this make the 360 degree product quality 361 degree children's clothing easier to occupy the market than the ordinary children's clothing? Compared with Adidas, Nike and Lining's children's clothing, what are its differences in positioning and marketing strategy? With these questions, I interviewed Mr. Chen Zhicheng, general manager of the 361 degree (Xiamen) industry and Trade Co., Ltd. children's clothing business center at the nineteenth CHIC2011.

The writer: Hello, chief Chen, first of all, would you please briefly introduce the location and characteristics of the children's clothing with the quality of 361?

Chen Zhicheng: the product quality of 361 degree children's clothing is introduced in February 2010. It not only has the sports elements of children's clothing extended by similar sports brand, but also intensities the gene of fashionable children's clothing such as leisure, fashion, city and so on. The product positioning is more suitable for most Chinese consumers.

The main products are "healthy" brand. Nowadays, clothing is highly regarded as "green environmental protection". All our products have passed the national quality inspection, and the 361 degree children's clothing of 360 degree quality wants to bring the concept of health and environmental protection to China.

The author mentioned that the quality of the product is 361 degrees. Maybe more of you will think of sportswear, and now open up the children's clothing market. Will it occupy more advantages with the platform that has been done well before?

Chen Zhicheng: the company has a good platform for everyone to share, which is very normal.

The children's clothing of 361 degree children's quality has summed up the successful experience in the process of promoting the brand growth, but more attention is paid to the formation of the independent core values, trying to set up a new successful development case with our unique advantages.

The quality of the product is 361 degrees, which brings not only clothes, but also shoes. How much does the sales volume of these products account for now?

Chen Zhicheng: This 361 degree sports children's wear exhibition hall is divided into display area, experience area and negotiation area. It shows five major sports children's clothing, such as sunshine coast, tennis rhythm, colorful holiday, football pioneer and seafloor roaming, and four kinds of sports shoes, such as running, outdoor, life, skateboard and so on.

Clothing sales now account for 70% and shoes account for 30%, but shoes sales are expected to rise to more than 40% by 2012.

I: in fact, there are few children's wear in the field of sports, so what are the unique advantages compared with the quality of children's wear of 360 degrees 361 degrees?

Chen Zhicheng: usually we divide the sports field into two parts: one is professional sports, the two is leisure sports, and 361 degree children's clothing is 360 degrees. The quality of products is excellent in recreational sports, and is very bold in the use of colors. This is the biggest advantage compared with domestic brands. Secondly, shoes are concerned with the beauty of appearance and the comfort of clothing. We are the only enterprises in China that set up research and development bases for shoes, and I am very proud of this.

The author: you just talked about the bold application of color quality on the 361 degree of 360 degree product quality, which is the biggest difference from other brands. Is there a professional design team to collect these trends when the quality of the product is 361 degrees?

Chen Zhicheng: Children's wear is independent of the quality of the product at 361 degrees, and we have the top design team in China. There are 150 professional teams in the shoes and 88 professional teams in the clothes. Although the number is not the largest, the team should be the best at performance.

The author: finally, can you talk about the future development plan of 3~5 for the company in the future?

Chen Zhicheng: "more than one love, more future", 360 degree product quality 361 degree sportswear children's unique perspective, focusing on children's lively, innocent, vibrant personality characteristics, as well as Chinese children's physical characteristics, with innovative design and production methods, to create a real Chinese children's sportswear.

Our current turnover is almost 5 hundred million, and it is expected to reach 1 billion in 2013~2014.