White Collar Fashion Brand Touches The Net "To Marry" Jingdong Mall

White collar Fashion Co., Ltd. official micro-blog announced in Sina: "white collar."

In this comment, micro-blog can be broadly divided into two categories: one is to express support for understanding, to celebrate the presence of white-collar workers in Jingdong mall, and the other is full of doubts and worries.

Some people say, "Congratulations, eggs can't be put in one basket!" others commented: "let more white-collar workers in two or three tier cities also easily buy white-collar workers, enjoy the quality and service of first-line brands, and believe that they will get better and better!"

Open the white collar Jingdong online shop page, a purple line.

In the recent white collar brand Jin Yuan Yansha store reopening activities, white-collar personages said that opening up the network channel is one of the key tasks of white-collar workers this year. Apart from the Taobao mall store which has been launched in 2010 and the self built official online shop at the planning stage, white-collar workers will continue to open up more network sales channels this year.

When many high-end shopping websites are in the dogfight, how to choose a platform for white-collar brands has become a topic of speculation for the industry.

It is surprising that a legendary women's clothing brand with high-end products and elegant positioning has chosen a somewhat tough Jingdong mall.

Therefore, there are many voices of doubt in many comments.

Some people think that "white collar brand positioning and Jingdong's main user groups do not match", white-collar Jingdong is somewhat inappropriate.

Some people began to ask: "this is unexpected, there are many questions: is the so-called white collar network, also the WHITECOLLAR brand? What is the difference between the network and the line? How do we price it? Is there any potential damage to the brand?"

In this regard, Beijing nine faction one line Consulting Co., Ltd. chief consultant Shao Ligang declared: "white-collar Jingdong is indeed a bit inappropriate.

If we sell new products synchronously, we will have some harm to the loyal consumers under the line.

If the old money is sold before, the white-collar is breaking the myth of its own brand. "

In the face of commentary, Dong Zhenyu, a white-collar CEO, responded on his micro-blog, saying: "we are constantly exploring the issue of e-commerce, but practice has proved that the simultaneous sale of original prices on the Internet has no impact on customers.

All of the white-collar shops are directly run, and the buyers are shop managers. The database system, which has been operating for 15 years, has well supported the JIT production system. It has achieved a rapid response in terms of production and quick response, so there should be no inventory pressure in the industry.

As for why Jingdong mall is chosen, Dong Zhenyu said: "we will try all kinds of ways of online shopping. The impression that the Chinese Internet gives is low price, but you can not avoid it and do not carry out this business.

Official website is a sales channel, but it is not the only one. Jingdong mall sells more than 5000 yuan per person for consumption, accounting for 12%, and has an upward trend. We are willing to try.