The Sales Promotion Of The Dragon Boat Mall Is Over 51 &Nbsp; &Nbsp; Summer Sales Are A Bit Cold.

During the long holiday of Dragon Boat Festival, many

Sales promotion is large but sales volume is not high.

"Dragon Boat Festival big benefit, fashionable summer wear 300 yuan to reduce 100 yuan."

6, reporters in Honglou Ginza mall two floor department store to see, the business launched a promotional campaign for Dragon Boat Festival, since 3, 6, the end of the day.

"Sales volume is general."

During the interview, many salesmen of the summer clothing brand told reporters that although the promotion of Dragon Boat Festival was stronger than that of May Day this year, there was not much difference in sales volume compared with the usual weekend.

In the two floor of the Vanda Plaza, the sales area of the thousand department stores, the reporter saw that although the mall launched the "duyang zongzi ceremony, the summer dress is full of 100 when 180 yuan" special benefits, but most brands of clothing sales did not go high.

A brand clothing salesman told reporters that their brands did not participate in the promotional activities of the mall, but launched a "membership full play 34% off" discount, but sales have not changed significantly.

In a shopping mall near Wanda Plaza, reporters learned that many brands of summer wear in the mall had offered discounts, but businesses generally reflected that sales were much worse than May 1.

It is said that it is a matter of doing activities and calculating carefully.

"How do I feel that the discount is more cost-effective?"

During the interview, Miss Fang, who was shopping in Honglou shopping mall in Ginza, told reporters that she had seen a woman's shoes a few days ago. She planned to buy it while taking part in the Dragon Boat Festival, but did not expect it to become more expensive.

Originally, before the Dragon Boat Festival, the brand shoes had been sold for 40 percent off, "at that time, the price on the label was 214 yuan."

Miss Fang said, now they say that activities have changed the selling price to 358 yuan, and the result is that after enjoying the 300 yuan discount of 100 yuan, the actual price has changed to 258 yuan, but it is obviously not as good as 40 percent off.

In response to the question from the other side, the salesperson said that according to the dealer's requirements, all shoes sold at a price higher than 50 percent off would resume the original price when participating in the "full scale" sales promotion activities in the shopping mall, and less than 50 percent off of the commodities will keep the price unchanged, so that consumers can really enjoy the benefits.

As for Ms. Fang's economic account, the salesperson said it was just a coincidence.

During the interview, many consumers said that business promotions actually had a lot of moisture.

"No blind shots," many consumers said before they buy it.

Citizens buy seasonal products more rationally.

"The current season sales promotion is basically for the sake of momentum."

Sui Fuqiang, deputy general manager of Hong Lou Ginza mall, told reporters that now people are accustomed to promoting sales activities during holidays and public consumption is becoming more rational.

Sui Fuqiang said frankly, the sales volume of their shopping mall in the Dragon Boat Festival is obviously lower than that of May 1, "the turnover of these days is not too much."

He said that 51 and eleven are in season exchange period, and the consumption desire of the citizens is stronger, and the promotion effect is often better.

"Dragon Boat Festival is a seasonal holiday. Although it is clear that the sales promotion effect will not be good, it must be done."

Sui Fuqiang said.

In response to the problem of the more expensive promotion of the public, Sui Fuqiang explained that the promotion of factories and promotion of businesses at the same time will inevitably be problematic on festival day, which requires the public to make a good account before spending.

In the interview, some experts remind consumers that holiday shopping should be on guard against "first price increase and discount" strategy.

Before buying goods, the public can better search the price information on the Internet and compare it with the previous price so as not to fall into the "promotion trap".