Passive To Active &Nbsp; Dongyang Garment Knitting Market "Breaking Cocoon Into Butterfly"

At 7 a.m. on June 3rd, when the author came to the north gate of China woodcarving City, a bus from Quzhou just entered the square and waited for more than 40 cars to stop.

8:10, the author follows.

Passive and active market management.

Xiao Lu smiled at the prosperity of the market.

But looking back to more than three years of market management, Xiao Lu is as emotional as other workers.

Dongyang garment knitting market was formerly Dongyang.

In view of this situation, the market workers are patiently and meticulously doing business owners' ideological work and listening carefully to their opinions and suggestions. They actively plan for the layout of the garment knitting market.

In order to change the passive situation of the market, the Dongyang garment knitted market has made great efforts to build a regional wholesale market. It has adopted a series of preferential policies to open free shuttle buses and free buses in Jinhua, Lishui, Quzhou, Shaoxing and Zhuji.

In 2009, at the time of pformation and upgrading of China's woodcarving City, the Dongyang garment knitted market was adjusted and adjusted. The volume of passenger traffic increased significantly, and the business efficiency of merchants increased continuously, which was full of confidence in the development of the market.

In order to standardize market management, the company has introduced a series of measures to actively create provincial civilization and standardize the market.

While doing well the service work, the market staff should strengthen market management, increase market on-site inspection, and provide timely operation information and dynamic information for the main garment market.

Over the past three years, the market management staff has been working hard for the development of the market, and has gradually infected the vast number of households. The steady development of the market has boosted the confidence of the operators. They consciously abide by the market rules and regulations, and actively cooperate with the market staff to do a good job in the market management.

Market management is changed from passive to initiative.

The market is highly competitive.

"Now, our market purchasing team is relatively mature, and Jinhua, Lishui, Quzhou, Yongkang, Shengzhou, Zhuji, Wenzhou, Ningbo and other surrounding areas, such as Wuhan, Guangzhou, Guangzhou, Guangzhou and so on, have also come to the outside world, and have become the regional professional clothing wholesale market in the Midwest.

The steady development of the market is inseparable from the adjustment of market formats.

In June 3rd, Dongyang garment knitting Market Management Department Manager Xu said happily.

In 2009, after the successful pformation of the handicraft market to the Dongyang China woodcarving City, the Dongyang garment and knitting market took the lead and concentrated on the original market operators on the first floor of the market to diversify into the East and West passageways of the North lanes on the first floor, and built about 200 shops in the north of the original I district.

Now, the old I district and the new I District, the more than 900 knitted shops of clothing and knitting have been integrated into one body, and the garment management has been dispersed and concentrated. The market has formed a certain scale and is convenient for purchasers to purchase. This further strengthens the advantages of the middle and low grade clothing wholesale.

The "neutral mainstream" wholesaler manages the beautiful clothing, in the more than 40 square meter clothing shop, the author sees five or six salesmen busy, takes the goods, the inspection, the packing is orderly.

Shen Kang, the boss, said: "the business in the store has always been OK. Especially after the adjustment, our business is better. Every day, we have to receive hundreds of buyers from Jiangxi, Lishui, Jinhua, Zhuji and other places. On average, we have to sell more than 1000 pieces of clothing every day and more than 2000 wholesale at a time."

"Family" is a women's clothing store, from sixteen to seven to sixty or seventy years old women's clothing can be found in the shop.

The owner of "family in Yiwu" is a Cantonese who originally did business in Yiwu and entered the Dongyang clothing and knitting Market in 2008. She laughs and says: "our clothing is complete and fashionable, and the price is affordable. It is very suitable for middle and low consumption groups. Some large shopping malls are also shopping in our stores, so we have good business throughout the year.

Because we have a good business, there are over 20 relatives and townships who are coming here to do business with the rental shops.

Business is booming and shops are cost-effective.

In order to further enhance the visibility of the market, from 2008 to 2010, the Dongyang clothing and knitting Market held three consecutive fairs of clothing trade, and carried out a series of publicity and promotional activities by newspapers, magazines, television, radio and outdoor advertising to promote the healthy development of the market.

After more than three years of cultivation and standardized management, the clothing and knitting market has steadily developed and gradually formed a regional wholesale clothing market in the Midwest of Zhejiang province.

With the mature development of the fashion knitted market, the company has lowered the subsidy standard for the buyers. However, the number of merchants who come to market purchases is increasing. The buyers all over the country, especially in the surrounding areas, come in a rush. Clothing dealers in Wuhan, Guangzhou, Changshu and other places have been asked to enter the market.

According to statistics, from 1 to April this year, the total sales volume of Dongyang's clothing knitting market increased by 25% compared with the same period last year, and the volume of passenger traffic increased by 24% compared with the same period last year. The volume of clothing imports and exports increased by 23% over the same period last year.

Through the collection and adjustment of formats, the weakening of retail form, the efforts to recruit direct sales outlets and wholesalers, the Dongyang garment knitting market has shown a good momentum of development, the competitiveness has been significantly improved, the radiation lines have increased significantly, and the business efficiency of business owners has been improving. Their recognition and expectations for the market are also increasing day by day, and the cost performance of shops has improved significantly. For example, the bid price of 8 square meters of commercial shops launched last year has been bid for, and the average price has reached 126 thousand yuan.

Citizen Ma Yu de invested 2 shops in the market and leased it to the operators. He came to the market almost every few months.

In the clothing Knitting Market wandering, he said happily: "the market is developing step by step, we see in the eyes, joy in mind, this market shop is really worth investing!"