Liu Yueping, President Of Guangdong Clothing Association, JEANSWEST: Tsinghua Building, Named For The Support Of Education.

Playback of news events

In May 23rd, "

It is reported that the move is based on Tsinghua centennial celebration, JEANSWEST.

However, the "JEANSWEST building" has just been formally attached to the "four teaching" door. This change was immediately found by Tsinghua students. The pictures and comments on the "JEANSWEST building" were immediately turned into micro-blog, and they were quickly raised to the top of the hot topic list.

In May 24th, "micro-blog Association of Tsinghua University" launched a vote on micro-blog: "the fourth teaching building of Tsinghua University is named" JEANSWEST building "and how do you see it? Only 1 days, more than 5000 micro-blog netizens participated in the voting.

18% of them feel that it is understandable: "receiving sponsorship and allowing the naming is natural.

24% of the voting netizens thought: "naming is no problem, but don't crown the name" JEANSWEST. "

Most of the 58% netizens do not approve of naming on Campus: "against the title, and the campus is quiet."

In May 26th, Tsinghua University will hang on for only a few days. Originally, it was written on the side of the word "JEANSWEST building" with "JEANSWEST as the leader in casual wear market, always taking social responsibility as its responsibility, spare no effort to give back to society and contribute to the country's education cause".

Not only is Tsinghua campus, but this incident has also produced tremendous repercussions in the society.

From the incident to the present, many media reported this matter in a key page, and even people's daily, Xinhua news agency, CCTV's "common concern" and "news live broadcast" have also paid attention to this matter.

According to statistics, in Baidu search, "JEANSWEST building" and "Tsinghua" these two keywords, from May 23rd to May 29th, there are 5210 non duplicated news, an average of about 750 per day.

At present, Tsinghua University has made a statement: "JEANSWEST building" will not change the nameplate and the name of the building will not change.

At this point, the "JEANSWEST building" incident in Tsinghua seems to be coming to an end.

Association voice

In the face of the heated JEANSWEST incident,

Reporter: what do you think of the "JEANSWEST incident"?

Wang Zhuo: there is no doubt that JEANSWEST is excellent as a clothing brand. The purpose of JEANSWEST's Tsinghua building is to support education, and it is a specific measure for public welfare undertakings.

Tsinghua's acceptance of JEANSWEST's naming is in line with international practices and norms.

The reason why this incident has aroused the resistance of Tsinghua students is so hot that the key reason is: mentality.

First of all, Tsinghua students' behavior shows that they think JEANSWEST's name lost Tsinghua's face. They subconsciously divided the industry into three, six and nine grades. This is not a good mentality.

Moreover, from the perspective of our apparel industry, we have not grown into an industry that makes people proud. This shows that we still have much room for improvement.

We must admit that our clothing brand is not strong enough to make our students feel honored. Our efforts have not yet eliminated prejudice.

It is the responsibility of our costumes to make people proud of their own clothing brands and let people enjoy the beauty of Chinese fashion.

Liu Yueping: it is a normal phenomenon for enterprises to name the buildings on the university campus. The name of JEANSWEST is also the same as Qinghua building. This is a form of expression that our clothing enterprises support the educational cause. It is worth encouraging the garment enterprises to support the public welfare undertakings.

Reporter: what do you think is the problem of JEANSWEST incident?

Wang Zhuo: I think the current social and cultural environment has caused the mentality of people nowadays. People generally believe that the high-tech industry is glorious, but there is a lack of understanding of the basic industries and a bias against the industry.

The behavior of Tsinghua students illustrates the impetuous mentality of students and the ignorance of the clothing industry.

Liu Yueping: the reason why this matter has caused such a big controversy is that it has not done a good job of laying a groundwork for public opinion beforehand. There is no expectation that the sudden change of name may bring psychological impact to the students and the public.

Reporter: what do you think the cooperation between enterprises and schools should pay attention to? Are there any better ways than the naming?

Wang Zhuo: in fact, this naming way of cooperation is not a bad way, no matter how it operates or how to use it.

This is international practice. It is a common way for enterprises to support education.

In many foreign universities, there are all kinds of famous buildings, which are big enough for schools.

This is a kind of support for education and a good charity for public good.

I think the key to this incident is not a matter of method or mentality.

Many experts and students in micro-blog think Tsinghua needs matching industries and matching brands.

Is this not a kind of discrimination? As for the later education commercialization, it is a kind of explanation for this kind of behavior.

Therefore, if the mindset is not straighten out, the problem can not be solved.

Of course, as the people in the clothing industry, we also need to examine ourselves. We do not grow enough to make the industry proud of ourselves.

We need to make more efforts to improve and become a proud industry in the hearts of the Chinese people, and make brands that people can be proud of.

Liu Yueping: the cooperation between enterprises and colleges should pay more attention to protecting the positive image of enterprises. The society should also create a good atmosphere of public opinion, enabling enterprises capable and willing to support public welfare undertakings to support public welfare undertakings under zero pressure.

As to whether there is a better way than naming, this should be a good topic for both enterprises and colleges.