Shi Jie: JEANSWEST'S Naming University Teaching Building Reflects That Chinese Clothing Brands Are Becoming Stronger And Stronger.

Enterprises (including

Tsinghua University students and some people are disgusted with the behavior of JEANSWEST's naming teaching building because they believe that schools should be kept high and against the commercialization of schools in certain aspects.

Nowadays, the commercialization of the society is too strong. Many times, the commercial smell in the society overshadowed the culture, so that the business atmosphere in Colleges and universities is too thick.

In this way, the mood of the students is understandable, but it can not be blamed for naming enterprises.

The form of cooperation between enterprises and schools is varied.

As far as I know, enterprises or individual naming teaching buildings are mostly aimed at new buildings, instead of changing names to the original ones. The public may understand the naming of new buildings more.

JEANSWEST's starting point is good, this is its performance in seeking brand added value and improving cultural taste, and now the clothing brand is paying more and more attention to cultural connection.

The result of this backfire is that JEANSWEST's public relations and planning departments are not fully considered.

If enterprises want to associate with culture and art, they should emphasize ways and means, "spring breeze and rain is popular among the people", instead of blindly pursuing speed and efficiency, and can not be too direct and inertia thinking.