Shopping Malls Are Fighting For Offline &Nbsp; Summer Products Are Half Off Hot.
The first season of the Dragon Boat Festival is the first day of the summer holiday.
Dragon Boat Festival this year
Market
In addition to regular promotions, they have been fighting for offline activities to attract customers and attract customers.
Change
Sales promotion was imitated.
"Sorry, our family.
Promotion
The activity hasn't come out yet. "
As the number of shopping malls continues to rise, every holiday has become the opening day of competition promotion for shopping malls.
The shopping mall, which first launched promotional programmes, will be imitated by its competitors in the second day, which has led to the fact that most stores have begun to keep confidential sales promotions until the day before the promotion.
Reporters learned from the many first tier shopping malls in Beijing, and the similarities in promotional activities between shopping malls also made them start to think of new tricks before the holidays.
As a result, many offline activities came into being.
See point
and customer War Within Three Kingdoms in interactive shopping mall
Reporters noted that this year's Dragon Boat Festival activities under the line can be brilliant, such as dragon boat origami competition, creative DIY package dumplings competition, office girl selection and other activities abound.
Chongwenmen new world relevant staff said, because the "War Within Three Kingdoms" game is extremely popular, and playing with friends is mainly young people, so the mall launched the "War Within Three Kingdoms experience" activities during the Dragon Boat Festival, hoping to attract more young people.
They have set up a "Sun Village fundraising box" in the store to raise money for the children who are not taken care of by their parents, and will invite these children to eat free rice dumplings on the day of the Dragon Boat Festival.
Discount
Early summer discount season
Half off new summer products
Offline activities are only the gimmicks of businesses. The promotion season in early summer is the real protagonist.
Since 61 is a holiday for children, adults do not have much time to enjoy children's day.
However, smart businessmen will never let them go.
In order to allow parents to enjoy early summer concessions, shopping centers have extended the 61 promotion to the end of the Dragon Boat Festival.
Reporters found that this summer Dragon Boat Festival new product discount is quite strong, such as Chongwenmen new world, department stores, blue island mansion and other clothing and clothing products are as low as 50 percent off, some shopping centers on the basis of the discount launched a gift giving activities, gifts are more than all kinds of household appliances and digital products.
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