Seven Wolves Act As Agents To "Grow Trees" &Nbsp; Luxury Brands "Enjoy The Cool".

Since the 2008 financial crisis, most international

It is in this case that the seven wolves who own their own brands have reversed operations and embarked on the road of acting as an international luxury brand.

In March 29th, the seven wolves announced the official purchase of Hangzhou Kenna Garments Co., Ltd. at the fair.

The company has the agency rights of top clothing brands such as Connally (Canali), Versace (Versacecollection) and famous jewellery brand George GeorgJensen.

Meanwhile, Zhou Shaoxiong confirmed that the listed company of seven wolves will pay 70 million yuan for the purchase price.

Xiong Xiaokun, a light industry researcher at CIC, told reporters: "some international brands look forward to finding new agents in China to open up the Chinese market. Therefore, the number of domestic brands in the textile industry is very large, and has gained a large share of the market."

Seven wolves "planting trees" luxury brands "cool"

Since 2010, the "breakup" trend between brands and agents has intensified. Some luxury brands such as LV and Hermes have begun acquiring property in Chinese cities and involved in commercial real estate.

As a result, Chinese agents who made great contributions to the development of luxury brands in those days seemed to be a burden. In order to control profits, international luxury brands tried to reduce agency links and withdraw agency rights.

For the international brand recall agent, Zhou Shaoxiong, chairman of the seven wolves also said that the international brand recall agent is the biggest risk of the seven wolves business.

Zhou Shaoxiong said that in the international brand, only a few companies have to recover their agents because of their own business structure, and the ability to operate directly is strong. However, most companies feel that the cost of sending them to China is too high and they do not understand the Chinese market. They need agents in China.

As the saying goes, "no profit can't rise early."

In fact, the fundamental reason for the massive "solo" of luxury brands comes from profits.

The latest "2009 China luxury report" shows that as of January 2009, China's total consumption of luxury goods accounted for 25% of the world's total, reaching 8 billion 600 million dollars, the first time to surpass the US, becoming the world's second largest luxury consumer after Japan.

Under such a tempting situation, 80% of the world's most famous luxury brands have entered the Chinese market.

Zhou Shaoxiong does not seem to care much about international brand recall. He said, "the key is whether you can create value for these brands, and how your management is. There will be new brands coming out of brands, and I would like to believe this."

In fact, there are agents who share the same idea with Zhou Shaoxiong.

When the previous brand contract is not over yet, seek cooperation with other new brands.

But this way is like drinking poison to quench thirst. Under the tide, the real strength of the international brand will end up alone, and the weaker brands will have to let the agent take the agency, but the market competitiveness of such a brand will obviously drop.

The practice of such agents worries the industry that China will lose the right to speak in luxury brands as more and more international luxury brands enter.