9 Marketing Skills To Promote Holiday Sales

Service companies tend to gain possible attention through promotion and holiday promotion. Maybe you think it's too late for you to start holiday marketing now. Then you are wrong.

Here are the things you can do for the brand at the last minute before the festival, so that you can change the status quo in the coming Christmas season December.

　 1. cooperation

As a service entrepreneur, you may find it difficult to think about your business like running a retail store, but this is the best time for you to do so in a year. In order to overcome the fear of promotional activities, you should engage with other consultants, freelancers and single entrepreneurs. You are all in the same boat, so you can go together in the direction of growth and sales. Just like being a retailer in the same business district, you can jointly offer holiday service discounts or alliance with other service enterprises to offer service packages.

For example, social media marketing consultants can launch a special year-end gift package with designers on the basis of "weekly chart". Don't forget bloggers. Many of them send gifts on festivals. Can your service satisfy their readers?

　 2. Cooperate with the store.

According to ShopperTrak's research, although the number of online consumers is increasing every year, physical stores still occupy 90% of holiday sales. Consider collaborating with some physical stores and placing some promotional products or information in their stores.

For example, a life coach set up a month long training card in a health food store. The new year's image shows the desire of consumers to restart their goals or remould themselves.

　 3. Participation or hosting activities

Multi-level Marketing, or MLM, that is, every marketer is also a consumer, especially the company. There are many holiday parties at this time of the year, including five to ten shopping stalls.

Service enterprises can do the same thing in the form of a lunch exchange or a commercial exposition. These activities can be launched in collaboration with local chambers of Commerce or small business incubators.

　 4, send greeting cards

Don't forget your existing customers. Sending them holiday cards and thanking them for their support is a good way to enhance their awareness of your brand. You can also add a discount or new service, "as we thank you for another year." All you have to do is to make sure that the discount information is kept on the back of the card or in the form of a small typesetting to keep the card face elegant.

　　 5, change the image.

Add some holiday greetings to your social media page and printed materials. If you can make some interesting changes to your trademark, then it will be better (like Google). Take the popular holiday mode to take photos of the products, and start to promote the products in the picture as gift products. For example, if you are a writer and write an ebook about how to improve creative writing, you can take pictures of the printed version of the book with red bow and add the title "to you, the perfect gift of the most aspiring writer in life", to attract more writing enthusiasts.

6, provide value added service

In many cases, it is too late to introduce a special holiday meal and discount at a time when the market will be messy every year. On the contrary, you can add some rebates on the basis of existing services as part of holiday promotion.

For example, fitness coaches add a nutritional advisory service to their existing one to one courses. Self service publishers can provide free delivery services and autographs.

7, find the pain point of users during this period.

At this time of year, consider the pain points of customers. If you are an event planner, you can wrap it up as "it's not too late for me to arrange a holiday party for you now!" if you are a business consultant, extend the service hours and add extra time or service in December to help customers get through this busy period.

For example, as an individual operator and a small business consultant, I am writing this article to help your target customers.

　 8, make good use of Saturday after black Friday (Small Business Saturday)

Like retail stores, you can also borrow the help of Small Business Saturday. This is the day when you can promote promotional activities on social media pages for many times, and can also forward and share the content of other local business owners.

9, wipe out everything for users. obstacle

Once you have launched these promotional activities, make sure that you have prepared for a sudden increase in the amount of visits. Always monitor the status of social media and e-mail, make sure that you do not miss any questions or comments. Consumers will log on to your website to test the services you provide. You need to clear all unnecessary obstacles for them. Make sure that your shopping cart payment process is easy to use and there is no fault.

Spend some time in your day or week, choose at least one of these ways to try. If you force yourself to think with the retailer's thinking, maybe you can get a share in the holiday market.