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South Korea'S Lotte Whole Secret: Department Stores Make Shopping Paradise

2011/6/7 9:57:00 117

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Lotte Department Store

A kind of The Republic of Korea Lotte World corner

Lotte Department Store from Korea will be officially located in Tianjin, which is also the first sole proprietorship in China. Department store Shop. As the arrival of the first Lotte Department in Asia, the department store industry in Tianjin has not been shocked. What kind of impact does Lotte Department bring to the department store industry is full of anticipation and doubt. A few days ago, the reporter visited the Lotte Department Store in Korea to visit the powerful power of Lotte Department Store in Korea, the first big department store in Korea, the world's top 500 Lotte Group.

A corner of Lotte World, Korea

"Lotte" can be found everywhere in Korean cities.

Lotte's popularity in Korea is far beyond the imagination of people. In the cities of South Korea, "Lotte" can be seen everywhere. Shopping malls and duty free shops are linked with "Lotte" logo. Lotte supermarket sells the same Lotte food.

It is understood that Lotte is one of the five largest enterprises in Korea. Since its inception in 1948, Lotte Group has expanded its business to 9 countries in the world, with more than 30 listed companies and non-listed company. At present, Le Tian group's business includes Le Tian department store, Le Tian Mart mart, Le Tian Super, 7-Eleven, Le Tian duty free shop, online shopping mall and TV shopping. Lotte is the first circulation enterprise in Korea to be included in Dow Jones sustainable development index evaluation system. Dow Jones sustainable development index is mainly from the economic, social and environmental three aspects, from the investment point of view to evaluate the sustainable development of enterprises. There are only 9 circulation enterprises in the world being included in its evaluation system.

Retail sales of nearly half of sales

According to the relevant person in charge of Lotte Group, in Lotte Group, the number of retail businesses is the most important. Lotte Department Store is the first largest department store in South Korea. It owns department stores, Youth Square, discount stores, etc. Lotte Department Sales account for nearly half of the total sales volume of the Korean department store industry. Sales in the Department Store ranks the top ten in the world, and Forbes retailing. industry First in Asia. As of June this year, Le Tian stores in Korea has 26 stores, 4 overseas, including the upcoming opening of the Tianjin Le Tian sole proprietorship, there are 3 other projects under construction. {page_break}

Department store scenes

The giant water curtain of Busan recovery shop

In Korea's Lotte Department stores, all the world's top luxury goods are gathered here. And the department store is not only seeking brand effect, but also shopping environment. Since 2007, the Lotte Department store has provided the best service for customers, equipped the cultural facilities and convenience facilities for various department stores, and brought the Department Store camps into a comprehensive cultural life space leading the fashion. In a shared Hall of happy Busan recovery shop, a huge water curtain attracts customers' attention. Regular performances are held here to allow customers to enjoy elegant culture after shopping.

Children's paradise in department stores

One of the greatest features of Lotte Department Store in Korea is to build a children's paradise in a department store. In this way, many mothers with children can not only ease their shopping, but also let their children have a pleasant place to go.

"Lotte World" is the largest indoor theme park in the world. Such a roller coaster, a sightseeing car and a merry go round are built in the indoor playground, which undoubtedly makes the children excited. It can also play games in the summer and cold winter days. According to the relevant person in charge of the Lotte Group, the growth of the amusement park brought by the amusement park to the shopping arcade is quite obvious, and this shopping paradise mode will also be copied to China. The project is planned in Shenyang Lotte, which will also be the first "Lotte World" of Lotte in China.