What Is The Most Popular Shopping Mall In The Dragon Boat Festival?

Beijing: 41 business enterprises Dragon Boat Festival Holiday sales increased by 20%

The Dragon Boat Festival is the last small holiday in the first half of the year. Business opportunity Around the Dragon Boat Festival. Traditional Chinese rice-pudding "Folklore tradition, innovative marketing, consumer market strong holiday atmosphere, sales growth rapidly.

The monitoring data released by Beijing Business Information Consulting Center released yesterday showed that the sales volume of 41 key commercial service enterprises reached over 1 billion 20 million yuan on the 3 day of the holiday, an increase of 20% over the same period last year. Among them, the sales volume of department stores increased by 190 million yuan, up by 17.2% compared with the same period last year; the sales volume of supermarket enterprises increased by 210 million yuan, up 8.7% compared with the same period last year; the sales of household appliances and household goods enterprises increased by 490 million yuan, up 21.7% over the same period last year; the turnover of catering enterprises was 31 million 852 thousand yuan, up 34.4% over the same period last year.

To ensure market supply during the Dragon Boat Festival, rice village has produced 1500 tons of zongzi this year, an increase of 55% over the same period last year. The restaurant is mainly about folk customs and tender cards, and the dishes of the major restaurants are the main dishes of Zongxiang cuisine.

In addition to the straight price drop, household electrical appliance stores are also adjusting on business hours to facilitate the purchase of the public. On the 3 day of the festival, sales of Suning, Gome and Dazhong 3 enterprises increased by 27.9% over the same period last year.

Sichuan: it took 6 billion 600 million Dragon Boat Festival.

Family meals, reunion banquets, Party banquets, wedding banquets and other theme foods have contributed to the hot spot in the catering market.

8 Chengdu department stores were selling 100 million yuan during the Dragon Boat Festival, an increase of 20% over the same period last year.

The supply of food, oil, meat, eggs, vegetables and other main necessities is adequate and the prices are generally stable.

The long holiday of Dragon Boat Festival is active in Sichuan's consumer goods market. Yesterday, according to the monitoring of the market operation regulation office of the Provincial Department of Commerce, the retail sales of consumer goods in Sichuan Province during the Dragon Boat Festival in 2011 were estimated to be 6 billion 600 million yuan, an increase of 20% over the same period last year, and the sales volume of the accommodation and catering industry reached 1 billion 100 million yuan, up 22% over the same period last year.

Catering red fire: 3 days, "eat and eat" spent 1 billion 100 million

"Catering businesses everywhere are booming, and turnover is increasing at a high speed." Yesterday, the director of the market operation regulation office of Sichuan provincial commerce department said that during the Dragon Boat Festival, the catering industry in all parts of Sichuan province was bringing forth new ideas in the aspects of cuisine and personalized service. Family catering, reunion banquet, Party banquet, wedding banquet and other theme foods have contributed to the hot spot in the catering market.

According to preliminary monitoring, the total sales of accommodation and catering industry during the Dragon Boat Festival in 2011 reached 1 billion 100 million yuan, an increase of 22% over the same period last year.

In Chengdu, 15 restaurants, including Hongxing restaurant, Red Sorghum restaurant, Rong Rong and dragon, and Jinjiang Hotel restaurant, achieved a turnover of 8 million yuan, an increase of 16% compared with the same period last year. In Mianyang, the volume of traffic increased significantly. The turnover of 2 restaurants in Sihai Xiang and Chiang Kai Shek was about 450 thousand yuan, 40% higher than before the festival.

Shopping malls: 8 shopping malls sales 100 million

According to the monitoring of the market regulation office of Sichuan commerce department, the retail sales of consumer goods during the Dragon Boat Festival in Sichuan province were 6 billion 600 million, an increase of 20% over the same period last year. Besides the booming business in the catering industry, the consumption of commercial stores is also vigorous.

During the Dragon Boat Festival, the traffic volume of central business district in Sichuan increased significantly, such as Chengdu Chunxi Road, Yanshikou business circle, Nanchong Five Star Plaza, Luzhou Baita business district passenger flow increased significantly.

Monitoring shows that Chengdu Wangfujing department store, people's happiness, Pacific department store, Moore Parkson, Auchan supermarket, Carrefour supermarket and other 8 department stores during the Dragon Boat Festival cumulative sales volume of 100 million yuan, an increase of 20% over the same period.

Mianyang Baisheng, trust mart, WAL-MART and other 3 shopping malls totaled more than 1600 yuan sales, an increase of more than 30% over the same period last year. In addition, 12 key retail enterprises in Neijiang realized sales revenue of 120 million yuan, up 38% over the same period last year. The traffic volume of main commercial districts in Suining increased rapidly.

Market supply and demand: establishment of 10000 tons of vegetable reserves

During the festival, the competent departments of commerce at all levels strengthen the investigation of the market supply and demand of pork, vegetables, eggs, milk, grain and oil and other important necessities *, expand the purchase of marketable goods, and ensure that the festival market has sufficient sources, varieties, quality and price stability.

At the same time, Sichuan's grain, oil, meat, eggs, vegetables and other major necessities were abundant, and prices were generally stable. No major food safety incidents and market abnormal fluctuations occurred.

Chengdu, Mianyang, Nanchong, Dazhou, Bazhong and other cities, relying on large wholesale markets, set up a total of 15000 tons of vegetable commercial reserves to meet holiday market demand.

Eleven

Shijiazhuang: Dragon Boat Festival 14 business revenue nearly 220 million yuan

Sales growth in consumer goods market has reached a new high.

This year's Dragon Boat Festival is a long holiday. Shijiazhuang's sales outlets and catering enterprises focus on Dragon Boat Festival's characteristic culture, and carry out colorful marketing according to their own characteristics. According to the Shijiazhuang Municipal Bureau of Commerce, from June 3rd to 5, 14 large retail catering businesses such as northerner group, east shopping group, Carrefour bauron warehouse, Jianhua shopping mall, Tian lung long, Dalian lock, Suning Appliance, Gome, catering company, Baoding guild hall, spicy woman, starfish restaurant, National Hotel, century rice restaurant and other 14 large retail catering businesses realized sales revenue of 218 million 978 thousand yuan, an increase of 40.3% over the same period last year, and the growth rate was a new high.

Home appliances sales increased by 74%

Set a new high

According to statistics, 345 retail stores such as department stores, supermarkets, professional stores and convenience stores sold 214 million 451 thousand yuan in three days, an increase of 41.1% over the same period last year. Among them, the sales revenue of 12 department stores belonging to the northern people's group, the east shopping mall and Jianhua were 90 million 956 thousand yuan, an increase of 28% compared with the same period last year. The sales revenue of 31 large comprehensive supermarkets in North, Carrefour, and Tian Chi lung belong to 47 million 490 thousand yuan, an increase of 29.9% over the same period last year. The sales of home appliances increased by a new high. The sales revenue of 32 electrical professional shops of Northern Electric appliances, Suning appliances and Gome was 72 million 335 thousand yuan, up 74% over the same period. The sales revenue of the 270 convenience stores in Dalian locks was 3 million 670 thousand yuan, up by 72 million 335 thousand over the same period last year.

Traditional festivals

Experience traditional culture

During the Dragon Boat Festival holiday, various businesses held various promotional activities focusing on dragon boat culture, reaching 2-3 times the normal level.

Competition, "three character scripture", "disciple rules" ancient Chinese reading competition and other activities, advocate reunion and health, sales increased by 80% year-on-year; the first day of the square organization Dragon Boat Festival to send sachets, zongzi competition cultural activities, sales of general merchandise sales increased by 55%; new hundred square held Dragon Boat Festival folk crafts exhibition, colorful dumplings and so on, the passenger flow is 3 times more than weekdays, sales increased by nearly 40%; east shopping and Jianhua respectively launched the "Dragon Boat Festival with the benefits of enjoying the Dragon Boat Festival" and "dragon boat festival dumplings fragrance" as the theme of the promotional activities, consumer shopping to get zongzi, integral card, etc., to carry forward the traditional culture, to promote traditional culture and gather popularity, the effect is very good. The north country mall held a package zongzi contest and a land dragon boat.

On the Dragon Boat Festival, the classic reading competition of the second Dragon Boat Festival was held at the Plaza in front of the Yuhua store. The fifteen teams from the provincial primary and secondary schools and kindergartens participated in the competition. At the same time, more than ten performances guests also gave wonderful programs to help the big games. The traditional Chinese classics such as disciple rules and Li Sao, the antique Hanfu and the lingering charm chant, the children have had an unforgettable holiday in the Chinese traditional culture.

Air conditioning, summer wear, zongzi, etc.

best selling

Because of the relatively high temperature during the Dragon Boat Festival this year, holiday foods such as air conditioners, summer wear, cold drinks, sunscreen cosmetics and other holiday foods have been booming.

The total sales of the eight stores in the northern electric appliance area increased by 56% compared to the same period last year, of which the sales of air conditioner increased by 200%. First World Plaza June 4th and 5, cosmetics sales increased by more than 100% year-on-year; Jianhua Department holiday sales during summer sales increased 60% over the same period last year, leather shoes sandals sales increased 50% over last year.

Before the Dragon Boat Festival this year, sales of dumplings sold in the gift boxes of friends and relatives were hot. On the eve of the Dragon Boat Festival, the sales of bulk dumplings sold by families increased significantly. During the Dragon Boat Festival, table consumption and snack foods gradually replaced zongzi, such as aquatic products, fruits and meat sold well, reflecting the consumption characteristics of family gatherings and leisure activities. It is understood that the three day holiday northbound supermarket dumplings sales increased by 35% over the same period.

Dinner, family banquet

Growing pillar of catering industry

Various kinds of meals and family banquets have increased, especially the average grade of wedding banquet has been raised. The scale expansion has basically accounted for more than 40% of the business income of the major catering enterprises during the festival, and has become an important pillar for the growth of the catering industry's income.

According to the survey, the business income of the beverage group, Yuxiang spicy woman, starfish restaurant, Baoding guild hall, Century Hotel and International Building during the holiday season was 4 million 527 thousand yuan, up 10.5% over the same period last year.

Luoyang: Dragon Boat Festival is a popular holiday in Los Angeles.

During the Dragon Boat Festival, 5 business enterprises including Wangfujing department store, Denis department store, central department store, Da Zhang supermarket, Carrefour supermarket and so on, which were monitored by Luoyang City, achieved sales of 31 million 386 thousand yuan, up 66.5% over the same period last year.

During the long holiday of Dragon Boat Festival this year, the consumer goods market in Luoyang has witnessed a thriving and prosperous scene. It mainly presents the following four characteristics:

First, seasonal commodities are very popular. Summer wear, summer sleeping mat, zongzi, mung bean cake, salted duck eggs and other seasonal commodities are selling well.

Two, sales of household appliances are popular. During the Dragon Boat Festival this year, sales of major household appliances and IT products business in sunning, eight party, Rong Wei, Yongle and other major cities increased by about 20%.

The three is the necessities of life. During the long holiday of Dragon Boat Festival, the quantity of pork, poultry, aquatic products, vegetables, fruits and so on in our city increased by about 10% than usual. The wholesale price of most vegetables was basically flat with that of peacetime, and the price of pork continued to rise slightly.

Four, the catering market is still booming. According to statistics from different hotels, the sales revenue of enterprises on the 3 day of the festival was 420 thousand yuan, up 19% from the same period last year. {page_break}

Ji'nan: this dragon boat sales are a bit cold.

During the long holiday of the Dragon Boat Festival, many shopping malls in Ji'nan launched various promotional activities for summer wear. However, a press survey found that although sales promotion exceeded 51, merchants generally said that sales volume was not ideal. Sui Fuqiang, deputy general manager of Hong Lou Ginza mall, said that consumers are more rational in shopping, and may day and eleven are more likely to attract customers' consumption during the seasonal exchange period. And consumers said that businesses sell a lot of water, before buying a summer clothing, but also a detailed account.

　 Sales promotion is large but sales volume is not high.

"Dragon Boat Festival big benefit, fashionable summer wear 300 yuan to reduce 100 yuan." 6, reporters in Ji'nan hung Lou Ginza mall two floor department store to see that the business launched a promotional campaign for Dragon Boat Festival, since 3, 6, the end of the day. "Sales volume is general." During the interview, many salesmen of the summer clothing brand told reporters that although the promotion of Dragon Boat Festival was stronger than that of May Day this year, there was not much difference in sales volume compared with the usual weekend.

On the two floor of Wanda Plaza, thousands of department store sales area, the reporter saw that although the mall launched the "Duan Yang Zong Li, summer clothing full 100 when 180 yuan" preferential activities, but most of the brand clothing sales have not gone up. A brand clothing salesman told reporters that their brands did not participate in the promotional activities of the mall, but launched a "membership full play 34% off" discount, but sales have not changed significantly.

In a shopping mall near Wanda Plaza, reporters learned that many brands of summer wear in the mall had offered discounts, but businesses generally reflected that sales were much worse than May 1.

　　 It is said that it is a matter of doing activities and calculating carefully.

"How do I feel that the discount is more cost-effective?" During the interview, Miss Fang, who was shopping in Honglou shopping mall in Ginza, told reporters that she had seen a woman's shoes a few days ago. She planned to buy it while taking part in the Dragon Boat Festival, but did not expect it to become more expensive.

Originally, before the Dragon Boat Festival, the brand shoes had been sold for 40 percent off, "at that time, the price on the label was 214 yuan." Miss Fang said, now they say that activities have changed the selling price to 358 yuan, and the result is that after enjoying the 300 yuan discount of 100 yuan, the actual price has changed to 258 yuan, but it is obviously not as good as 40 percent off.

In response to the question from the other side, the salesperson said that according to the dealer's requirements, all shoes sold at a price higher than 50 percent off would resume the original price when participating in the "full scale" sales promotion activities in the shopping mall, and less than 50 percent off of the commodities will keep the price unchanged, so that consumers can really enjoy the benefits. As for Ms. Fang's economic account, the salesperson said it was just a coincidence.

During the interview, many consumers said that business promotions actually had a lot of moisture. "No blind shots," many consumers said before they buy it.

　 Ji'nan citizens are more rational in buying seasonal products.

"The current season sales promotion is basically for the sake of momentum." Sui Fuqiang, deputy general manager of Hong Lou Ginza mall, told reporters that now people are accustomed to promoting sales activities during holidays and public consumption is becoming more rational.

Sui Fuqiang said frankly, the sales volume of their shopping mall in the Dragon Boat Festival is obviously lower than that of May 1, "the turnover of these days is not too much." He said that 51 and eleven are in the season of exchange. Ji'nan residents have stronger desire to consume and often sell better. "Dragon Boat Festival is a seasonal holiday. Although it is clear that the sales promotion effect will not be good, it must be done." Sui Fuqiang said.

In view of the fact that Ji'nan residents reflect the more expensive promotion problem, Sui Fuqiang explained that the promotion of factories and promotion of businesses at the same time on the festival day will inevitably have problems. This requires Ji'nan citizens to make a good account before spending. "We are actually trying to make consumers feel real benefits."

In the interview, some experts remind consumers that holiday shopping should be on guard against "first price increase and discount" strategy. Before buying goods, the public can better search the price information on the Internet and compare it with the previous price so as not to fall into the "promotion trap".

　　 Guangzhou: Dragon Boat Festival attracts seven billion stores

The 3 day dragon boat festival holiday, including the sales of Guangzhou hundred stores, friendship, Tianhe City department store, new Daxin, modern department store, Xinguang department store and Dongshan Department store, Guangzhou's seven major department stores created billions of sales. Household appliances, food, clothing, sporting goods and Dragon Boat Festival gifts are hot products for holiday consumption.

This year, Dragon Boat Festival is more prosperous before the end of the long holidays. During the 3 day holiday, people in the early days of Guangzhou spent more time on holiday trips or shopping, and their spending power was relatively concentrated in the later stage. Traditional food sales take the lead for 3 days, while the foreign tourists become the backbone of consumption. In GBF Pearl River New Town store, many foreign tourists sightseeing and shopping two.

Recently, some food and imported products in Taiwan have been repeatedly exposed to food safety crisis, and local traditional foods have taken the opportunity to attack, while zongzi has become the first choice for the public to give gifts. According to Guang Bai, the sales of Zongzi on Dragon Boat Festival increased significantly over last year. The sales volume of Beijing zongzi and Tianhe Zhongyi store was nearly doubled. It is understood that this year, Guangzhou people choose to buy varieties are still dominated by traditional flavor, Yao column wrapped steamed dumplings, spicy salted meat dumplings increased by over 30% over the same period.

At the same time, all kinds of summer festival products are selling well, and citizens are shopping at shopping malls for cooling and sunstroke products. Reporters learned that fans, air conditioners and other sales increased by nearly 30%. In addition, sunscreen whitening cosmetics, shorts, beach pants, sunglasses, sandals, vests and other seasonal products are also a fresh force for holiday consumption, a sharp increase of 30% over the same period last year, while swimwear, digital cameras, travel bags and casual wear sales increased by nearly 20% over the same period last year.