Does B2C Compete With International Brands?

When I learned about dream bazaar Buy People may be surprised at the news of Pierre Cardin, an international luxury brand. However, when we calm down and observe the momentum of e-commerce development, especially the development of B2C industry in the past few years, it is not impossible to dream of such an attack which is ready to attack such as Pierre Cardin and so on.

In today's market environment, the merger and reorganization of enterprises or the acquisition of brands are the inevitable result of resource allocation under market economy. In the commercial competition of the jungle, only the real strong can survive. In the society where the fittest surviving, the so-called strong person does not mean that a certain enterprise has a long year and a glorious past. What matters is whether the enterprise has core competitiveness in its own industry. This is the fundamental driving force for the sustainable development of enterprises.

Survey data show that clothing and fashion has become the largest online shopping category. Meng baosha, an online shopping company, has grasped this business opportunity. The dream baosha founded in 2006 has always regarded innovation and brand building as the foundation of the existence of enterprises. Today it has become an online shopping giant with annual sales of 3 billion yuan and brand valuation of 1 billion dollars.

Existing Electronic Commerce In terms of market share, in the apparel B2C platform: VANCL takes the lead in 28.4% market share, and wheat net ranks second in the market share of 16.6%; if only from the proportion of market share, the dream bazaar acquisition of Pierre Cardin has no advantage. But from a different perspective, the dream bazaar product is similar to Pierre Cardin's style. Its design and style are trendy. It closely follows the latest fashion trends in Europe and America. Its autonomous brand design team has more than 200 people, and has its own design and Research Institute, which provides a strong guarantee for its diversification and professionalism. It can match Pierre Cardin's needs.

At the same time, Moonbasa Monti, emo, RTI and Vitoria are all high-end and successful people. Relying on the rich market and user research experience accumulated by these brands, we have cleared the way for the dream of bazaar to reshape the quality of Pierre Cardin in China.

A new e-business enterprise has broad prospects for development. One is a well-known international luxury brand with rich cultural quality. If we can really realize the combination of dream bazaar and Pierre Cardin, it will play a very important role in promoting the B2C market. At the same time, it also opens up the best way for Chinese Enterprises to steadily go abroad and establish overseas expansion.