Market Research: How Do Ordinary Consumers Define "Popular" Luxury Shoes And Clothing Brands?

　 Analysis of luxury shoes and clothing brand

Cartier global president BernardFornas once said that a century ago, you must be a king or a nobleman to have enough money to afford Cartier. Today, you are an entrepreneur, a dentist, a lawyer, or even an executive of a large company, or you can afford Cartier. Previously, extravagant It is always closely related to Pyramid, the rich and the upper class. In recent years, more and more local consumers are pursuing luxury goods in their own way.

It can be seen that luxury shoes and clothing brands have been very close to us. The behavior of "picking stars" has been practiced by many people, but do not belittle the two eye-catching words of luxury, because the price of a simple luxury shoes and clothing is enough to destroy the payroll level of a month's balance of payments, and nowadays young white-collar workers do the same.

　 Luxury shoes and clothing brand Quality is equal to or equal to LOGO

In our general population, the pursuit of brand is mostly for quality and quantity, because quality is the touchstone of brand enduring, while pursuing luxury goods with a little flaunt, using the status symbol to describe luxury goods is all too good, but in other words, why luxury goods can stand on the top of many brands is not the reason for their eldest son, but it still stems from its quality. When luxury goods say "unique", then absolutely will not appear the same. The alarm for the people who chase luxury goods around us is that when we blindly pursue luxury goods, we never see "logo" turning the rudder, we only value the brand, and forget what we need. For example, we want to choose two beautiful high-heeled shoes, then we must never look at the high price while shopping, and choose to wear a belt. Lin Shan, an industry insider, said the LOGO value of luxury brands is far greater than the real product meaning. This directly spawned small brands such as bags, scarves, watches, necklaces, earrings, rings, small accessories, and so on. The necklace with obvious Chanel signs is even less than a thousand yuan discount, which satisfies many consumers' desire for luxury. The author sums up this point: choose luxury brands to believe in their quality, not LOGO.

　　 It is not the rich two generation that does not have to pursue rich life.

China has a habit of not showing money since ancient times. According to the statistics of 04 years, there are 236 thousand rich people in China. Up to now, this figure is bound to rise or turn over, but compared with the sum of about 1000000000 of the total population of the whole country, it is almost impossible. Of course, there are not many rich Chinese. I believe that the number of "rich two generation" will not be everywhere. So the author gives advice to all young people, not that the rich two generation need not pursue rich life.

　 Author's experience

When life's ideals and pursuits can not be realized, we can look at life from a different angle. Another way of thinking is to create another philosophy and another way of doing things. If your heart changes, your attitude will change. Habits change when attitudes change. Habit changes, character changes. Character changes, life changes. The same life, a different mentality, looks at things differently. To be able to jump out and see yourself, look at yourself in an optimistic, open-minded and considerate mindset, and recognize yourself. What is more important is to surpass yourself and break through yourself, because there is hope in a good life.