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Chinese Local Enterprises Have Learned E-Commerce.

2011/6/14 11:59:00 56

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A new research report released here on the 13 day shows that in the face of the Chinese market which has become one of the largest consumption places in the world, Chinese local enterprises attach more importance to e-commerce than foreign-funded enterprises in China.

The United States Chamber of Commerce and Bosch Company jointly issued the "China in 2011".

Consumer

According to the market strategy, 93% of the surveyed Chinese enterprises have implemented or have planned to launch online shopping or mobile shopping, and this proportion is only 60% in foreign-funded enterprises, with a difference of 30 percentage points.

The 2011 China consumer market strategy emphasizes that with the rapid popularization of the Internet and mobile communications, Chinese consumers' access to relevant business information and the implementation of consumer behavior are undergoing profound changes. The consumption market faced by Chinese local enterprises and foreign-funded enterprises is also very different from that of the past. New market strategies and Strategies must be adopted according to the changes.

Xu Jin, director of Shanghai Representative Office of Bosch Company, believes that Chinese consumers are right.

commodity

And the demand for services is rising as incomes rise. If Chinese enterprises want to remain competitive in the changing consumer market, they must pay more attention to quality, brand and service.

The same principle applies to foreign-funded enterprises, which means that the market competition between Chinese local enterprises and foreign-funded enterprises will become more intense.

It is understood that in 2011 China

consumer market

A total of 135 enterprises were surveyed, including 3/4 foreign-funded enterprises in China and 1/4 local enterprises in China.

These companies involve consumer goods sales, manufacturing, health care and other industries.