Alexander Mcqueen Brand New Creative Director: Let's Get To Know Sarah Burton!

She was Alexander McQueen's right-hand man, and became the design director of the brand a year ago. But until her wedding dress designed for the new princess Middleton Kate Middleton was unveiled, the world began to care about who she was. Let's learn about designer Sarah Burton (Sarah Burton).
 

 
In February of last year, after the suicide of designer Alexander Alexander, Sarah Burton (Sarah Burton) was rushed to the position of McQueen brand creative director in a hurry. (Sarah Burton) Over the past year, her design talents and personal charms have been largely lost in the shadow of death. Until the end of last month, Sarah Burton (Sarah Burton) still belonged to the second echelon of the fashion designer camp.

The strength of the masses is endless, not to mention more than three billion of the masses. Even if the global audience of the British royal wedding did not reach the expected number, miss Burton's lace wedding dress designed for the Kate Middleton of the Commonwealth Princess Middleton was enough to make her famous. The wedding dress changed the fate of the two women: miss Middleton dressed in it went to the throne of the queen in the future, and miss Burton, who designed it, rewrote the style of Alexander Alexander (McQueen) with her calm and strong fashion power.

Sarah Burton (Sarah Burton) has already designed two series after her arrival in Alexander McQueen, but the comments still shrouded the atmosphere of remembering the deceased designers and did not give them the due attention. The Royal Wedding finally pushed her to the forefront of fashion, becoming a topic of conversation.
 

Designer Sarah Burton (Sarah Burton)

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Not long ago, Sarah Burton (Sarah Burton) went to Metropolitan Museum of Art in New York with her husband David to attend the retrospective exhibition of Alexander Alexander. She was dressed in white, and walked through the eyes of people full of curiosity and awe. Two accompanying public relations gave her an introduction, while blocking reporters coming in to avoid asking questions to designers about the new princess's wedding dress. Neiman Marcus and Bergdorf Goodman, the fashion directors of the two well-known department stores, greeted her in front of her, and David Burton went back to her side with the photographer Solve Sundsbo. Subsequently, the new editor Emmanuelle Alt of the French version of Vogue was introduced to Sarah.

When the French editor, who is a stately sculpture, praised the wedding dress, miss Sarah Burton responded with a smile: "this process is very interesting." Sarah Burton In fact, for the sake of confidentiality, the design and production team of the wedding dress had to be compressed to 15 people.

The evaluation of Sarah Burton (Sarah Burton) has always been related to low-key and plain. After graduating from university in 1996, she followed Alexander Alexander McQueen. Compared with her predecessor, the 36 year old female designer is both modest and humble. McQueen, of course, is also an excellent person, but his polite appearance can not hide the frenzy of restless soul and complicated and difficult thinking process. Why did McQueen think of Sarah as such a person who had the opposite character to him as the most trusted assistant? The answer is two people's equal love for clothing, craft, history, art and film.
 

Trust and loyalty are also indispensable. Alexander McQueen (Alexander McQueen) has a high demand for loyalty to team members. Simon Ungless, a professor of fashion department at the San Francisco Institute of art, is the best friend of Alexander McQueen. Alexander said: "Lee (McQueen nickname) is very alert to people. He will test his friend's loyalty. Once you think you are not qualified, you have to leave. In the mid 1990s, Ungless was a dyeing and printing teacher at the central Saint Martin Institute. He introduced Sarah Burton to McQueen as an intern. On Monday's McQueen retrospective, Sarah publicly thanked him: "if it wasn't for Simon Ungless, I wouldn't be standing here today."

Because Ungless was very intimate with Alexander McQueen (Alexander McQueen), Saint Martin's students often set a close relationship with him. In his eyes, the creativity of young designers is the stimulant of London fashion industry. But when Sarah Burton asked him to bridge the line with Alexander McQueen (Alexander Alexander), he thought that these two people would not spark. Sarah is a native Manchester girl. Ungless thinks she is too mild: "most of Saint Martin's students are very publicized. They will deliberately make themselves crazy, make the design strange, but they are not very attentive to their studies. But Sarah is a three good student with first-class hand painting ability, which is incredible for today's students. She is passionate about research and knows how to translate theory into practice. Ungless also remembered that when McQueen finally met him, he said, "Sarah gives me a sense of security. We have a tacit understanding. Her talent is beyond doubt." At that time, Sarah Burton (Sarah Burton) was responsible for the design of Alexander McQueen (Alexander McQueen) clothing series, Alexander McQueen (Alexander McQueen) also assured the resources of Italy manufacturers to her.
 

The wedding dress of the new princess Kate Middleton comes from the hand of Sarah Burton (Sarah Burton).

Take charge as chief of

On the eve of Alexander Alexander's funeral, Ungless and Sarah Burton (Sarah Burton) meet again, McQueen. He was surprised to find that after so many years, Sarah Burton (Sarah Burton) was still the Sarah: "she was as warm and friendly as ever, not being polluted by this flashy circle." Speaking of the princess's wedding dress, Ungless calls it the perfect masterpiece: "the design is just right, adding more points, but reducing the number of points." It reminds me of the heyday of McQueen. "

He also suggested that Sarah Burton (Sarah Burton) be independent: "she has the power to shake off the shadow of Lee. There will be plenty of female customers who will love her designs.

This is an incredible year for miss Sarah Burton (Sarah Burton), but she does not adapt herself to the life surrounded by magnesium lamps, which is called "heartbreaking tragedy". After the death of Alexander McQueen, Sarah Burton (Sarah Burton) often wondered if she could afford to take on the responsibilities of the creative director. The sudden success was even more disrupting her private life and birth plans.

But speaking of this royal wedding, Sarah Burton (Sarah Burton) felt it was a pleasure to be involved. The ultimate candidate for the design of the royal wedding dress is due to the princess's trust in her. From the very beginning, Alexandra Shulman, editor in chief of the British edition Vogue, recommended that Kate Middleton take the McQueen fashion house as the first choice of wedding dresses, but in the end, Sarah Burton (Sarah Burton) was good at listening and got the trust of the princess. Through listening, Sarah Burton (Sarah Burton) understood the thoughts and needs of a young girl in a special position, and finally presented the perfect wedding dress. Insiders familiar with the production process said that after the end of the March McQueen autumn winter show, Sarah began to design the wedding dress. The efficiency was really amazing.

Alexander Alexander McQueen's senior officials carefully avoided the topic of the new princess, so as not to make people feel "climbing up branches". But if we can design more clothes for Kate, we can not only promote the popularity of Alexander McQueen fashion house, but also help Sarah Burton (Sarah Burton) stand alone from the prestige of Alexander McQueen (Alexander McQueen). What is unexpected is that those designs that show the darker side of McQueen's heart and bring him the highest prestige are the least favorite of Sarah Sarah (Sarah Burton).

There is another question: will Sarah Burton (Sarah Burton) leave the Alexander McQueen fashion house and climb another branch? Recently, it is reported that Bernard Arnault, chairman of the LVMH group, has thrown an olive branch to her, placing her name in the first place of the candidate for the new design director of Dior (Dior). The mystery will be unveiled within a few months. Looking back at the painful experience of Alexander McQueen in Givenchy that year, miss Sarah Burton (Sarah Burton) may refuse the invitation of Dior (Dior). (McQueen) But more importantly, this is another test of her loyalty.