Big Brands Go To Hong Kong To List &Nbsp, And International Boards Are Coming.

There are many signs that the launch of the international board is accelerating. It has been suggested that China will turn from "world factory" to "gold rush field in the world". Growing China Spin The clothing brand is likely to face the international front in a short time. brand 。

Judging from the recent international brands competing for listing in Hong Kong, the desire of foreign companies to enter China is very strong. On the other side of the problem, China's A-share market, the "international board" has already been equipped with the basic conditions. It depends on "enterprise wishes".

Go to Hong Kong list The meaning of "drunk Weng"

Prada, a well-known luxury brand maker in Italy, Milan, will be listed in Hongkong. The plan was raised by Hongkong initial public offerings at most $2 billion 600 million, and was listed on the Hongkong stock exchange in June 24th. Prada expects profits to reach 150 million euros in the first half of this year, 254 million euros last year, double the number in 2009. Its brands Prada and MiuMiu accounted for 79% and 17% respectively.

In addition, the American luggage brand Samsonite (Samsonite), the American senior handbag and accessories brand coach, and the Japanese young women's clothing retailer baroquejapanltd. have all heard the news of Hongkong listing.

International luxury brands are the leading force of collective listing in Hong Kong. Prior to May 23rd, Milan station, a second-hand brand name retailer listed on the Hong Kong stock exchange, formally set up a number of records in Hongkong's capital market: the frozen capital of HK $58 billion has become the "frozen capital king" of Hong Kong stock this year, and it has been nearly over 2200 times the oversubscription of the stock market. It has become the "super buying king" in the history of IPO in Hongkong. The first day of the listing, Hong Kong shares fell by nearly 500 points, and the Milan station rose 65% against the market.

Some commentators said: even this semi derivative industry is so "fire" that it is enough to see the confidence of the capital market for international brands to expand the Asian market.

Everything is just beginning to unfold. It is far more than just a few luxury brands to smell the business opportunities in the Chinese market. The German MCM brand 10000 square feet flagship store opened in Hongkong recently, and the US brand Forever21 is also planning to enter Hongkong in the year. It is reported that the flagship store of 5100 square meters will be opened in Tongluowan, Hongkong. The rent will be HK $11 million per month. According to the commercial consultant, the store will sell about 700 products per day to pay the rent in terms of 500 yuan per garment.

None of them is to guard Hongkong port in order to speed up the expansion of China's market. Because judging the growth point of future market in Asia, especially in the mainland market, Hongkong's listing will become the first choice before the international board is open. The high-profile listing also makes consumers become shareholders and enhance their brand loyalty.

A partner of a domestic strategy company believes that after the international brands listed in Hong Kong have raised funds, they may still use their funds in the Chinese market. On the one hand, they will reclaim the mainland's proxy and establish their own brand sales network. On the one hand, the mainland will build factories to compete with domestic brands for market share.

Li Xin, an analyst with CITIC Securities, judged that luxury goods were swarmed in Hongkong because they were optimistic about the luxury market in mainland China. Once the "international board" was opened, there would be no need to catch Hongkong. In the future, it will be possible for retail investors to popularize the concept of luxury goods. The strong confidence of the big international brand also comes from the front-line data of consumers: in 2010, the sales of luxury goods in mainland China increased by 30%, which has surpassed Japan as the second largest consumer country. In the next ten years, the luxury market in mainland China is expected to increase to 74 billion euros, becoming the world's largest consumer goods market. At the same time, Chinese consumers' brand awareness is also increasing year by year.

International Board: terrible? No dreadful?

China's local clothing brand is developing and developing. The real international brand is very few. The more successful brand enterprises are trying to practice internationalization. The acceleration of the "international board" will undoubtedly form resistance to the planned Chinese textile and garment enterprises waiting to be listed, weaken their scale of financing, and will also be forced to compete directly with the big international brands in advance for the listed textile enterprises that have just entered the high growth.

With the introduction of the "international board", the overseas enterprises can directly issue shares in China A-share, while creating diversified investment channels, and they can take a more deep part in China's consumer market.

For the arrival of the "international board", the domestic market has different voices. One side believes that the "international board" is not terrible. The influence of the market level is more psychological rather than substantive. The companies that can be listed on the international board are all world famous brands. The introduction of the "international board" provides investors with more and better investment targets to share the profits brought by famous companies.

This point of view refers directly to some domestic listed companies, lacking technology, lack of brand, lack of management, lack of dividends, and lack of integrity. What is most lacking is sustained profitability. Financial commentator Ye Tan said: to truly foster a strong national enterprise is not to protect the backwardness with an unfair system, but to force the growth of Chinese enterprises with catfish effect. The introduction of the international board is not a good thing.

The other side strongly opposed the "international board" too fast forward. The high P / E ratio and the market capitals rate of China's capital market are likely to become the means of foreign companies to accumulate money. The listing of famous foreign companies will directly affect the issuance and listing of a number of domestic and township enterprises and private enterprises, thus affecting the development of counties, townships and towns in which many star enterprises are located.

"Good things" are temporary and short-sighted, and the final result will be the Chinese companies that use Chinese money to beat China. Then, return to foreign companies to monopolize prices, markets and services. Cheng Yuan, an analyst with Dongxing's textile and garment industry, told reporters that as long as the introduction of the international board will definitely attract the big international brands of textile and clothing, then the market valuation of A-share textile and garment listed companies will be shifted down, and the big international brands will withdraw funds from domestic enterprises. After the valuation of the two tier market has come down, the primary market will definitely be affected, but the issue price of the primary market is a bit high. In the short term, the growth rate of international brands is generally not too fast, and the valuation is relatively low. Overall, the impact will not be great.