"Hot" Economy Promotes A New Round Of Fabric Research And Development
"If we want to take a foothold in the fierce market competition, we should always pay attention to market changes, adjust the structure of enterprises with the changes of the environment, and also have our own set rules. In the face of pressure, we must not make a mess of ourselves and develop the general direction." The head of a fabric enterprise has spoken out the most basic principles of enterprise development. It's easy to say and difficult to do. It's always challenging. Fabric The sensitive nerves of practitioners are no exception this summer.
In the summer of 2011, the new products of fabric enterprises showed two distinct watershed, one is the traditional improved products occupy the market, one is the new fabric suddenly rises. In the face of raw material prices fluctuating, terminal clothing With the expectation of product price increase and the increasing demand of consumers, fabric enterprises are constantly trying to innovate while retaining pressure.
Traditional products, old appearance, new faces
To say that the most popular fabrics in summer, the traditional fabrics such as cotton, linen, silk and so on must be indispensable. In this year's fabric market, these traditional products have new faces.
Many enterprises are also innovating on the basis of traditional fabrics. The silk fabrics of Jiangsu Xinmin textile Polytron Technologies Inc, which mainly run Silk weaving and chemical fiber spinning, have the characteristics of smoothness, good air permeability, and no sticking to the body. The silk series fabrics are mainly cheaper than those of real silk, which are degradable, have many functions, and are more dilute than chemical fibers, and are very comfortable to wear after making garments. Jacquard fabric is a jacquard fabric with fashionable features according to the fashion requirements of customers. Jiang Jiangang, general manager of the company, said that according to market demand, the company has increased the development of silk and silk fabrics, diversified development direction, and made an integrated development mode from fabric production to product manufacturing to clothing production.
Nowadays, denim fabric has become a popular fabric type in the four seasons. Guangzhou Beijiang (??) Specially for this summer, the thin cowboy is introduced. On the one hand, the soft handle is adjusted by adjusting the thickness of the fabric; on the other hand, the softness of the fabric is adjusted to the soft cowboy through the yarn material and product structure. In addition, Beijiang also added a lot of other raw materials to traditional cotton denim, said Qin Gang, sales director of the company. This is because cotton prices have hit new heights, using other raw materials to balance costs and enhance competitiveness. On the other hand, because of the increasing demand for imitation cowboy fabrics in recent years, the cowboy style products are popular. Speaking of the trend of cowboy fabrics in the future, Qin Gang admits that after years of continuous demand growth, its classic style has been in the invincible position in the fashion industry and has expanded. The demand for cowboy style fabrics will increase in the future. The thin denim, which caters to the market demand in spring and summer, is showing a clear trend of development. The denim skirt will occupy more market.
New fabric, touch fashion demand
Market trends show that in the spring and summer of 2011, there will be a major breakthrough in the application of raw materials in the spring and summer, emphasizing natural comfort, functional and ecological importance. The appearance of fabrics will occupy the market with the brand new creative flower pattern design, and advocate the green environmental protection and expand the domestic and foreign markets. The time loaded fabrics will pay more attention to color and creative design, and the artistic design will give prominence to the fabric of women's clothing.
This is the case. The Shandong Hua spinning Limited by Share Ltd, which is mainly made of fabric and casual wear, has launched "surprise soldiers" this summer. It has introduced more than 600 varieties, 4 series, colorful printed fabrics, and feels silk touch. These printing products are divided into 4 series: nature, comfort, innovation and environmental protection according to the functions of fiber and fabric. Among them, the natural series refers to the fabric made of natural fibers; the comfort series is mainly elastic fabric; the innovative fabric refers to the fabric made of new kinds of new fibers and new finishing technology. The addition of new fibers has some functional properties, such as ice cold yarn, which is implanted with jade crystal in nylon, so that the fabric has a cool characteristic; the environmental protection fabric refers to the fabric made of recycled fibers, such as Tencel and Model. These products not only cater to consumers' demand for summer fabrics, but also have a further collision with the latest trend in fashion.
In addition to the cool characteristics required for summer fabrics, some enterprises are also concerned about the deep needs of consumers. Hubei Meier Limited by Share Ltd has released exclusive UV radiation series fabrics this summer. It is understood that Miya's anti UV radiation fabric has UV resistance of 500UPF, which is 10 times the 50UPF of the general product, and can effectively reduce UV damage to the skin. Maya related technical personnel said that the use of the latest anti ultraviolet technology to prevent UV radiation fabrics, greatly enhance the fabric's color fastness and intensity, and after many washing can still maintain the UPF value unchanged, can be used for gloves, scarves, stockings and other clothing production, on the one hand, to solve the problem of UV protection to the maximum extent, on the other hand, it can also inject new fashion elements for summer sunscreen.
It is understood that UPF is the UV shielding coefficient, the higher the UPF value, the stronger the UV resistance. At present, the ordinary fabric UPF in the market can be divided into three grades. 15~24 has good protective effect. 25~39 has good protective effect. 40~50 and 50+ are excellent protective effects. The anti UV radiation fabric developed by Maya has a new possibility of sunscreen market with its 10 times resistance to ultraviolet radiation from ordinary fabrics.
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