Haining Leather Promotes Fashion Added Value? Design, Fashion Week Plus Brand!

A short fur coat full of unruly taste, a simple and elegant leather skirt. This is a lot of today. fashion Women love winter dress best.

In the leather city of Haining, you can find that Haining Leather clothing has changed from "cold products" to "cold products". Fashion products "

Since 2008, Haining leather city has started the China leather fashion week. Now, China Leather Fashion Week has become the stage for many leather fashion brands to compete. After 3 years of cultivation, the gathering effect of fashion week has been increasing and the number of exhibitors is increasing. Nowadays, as the trend of leather fashion is constantly surging, "luxury" has gone down the temple, becoming one of the first choices of Chinese consumption upgrading. Chairman of the China Leather City of Haining has appointed the law to say, "today, people are increasingly seeking for taste and individuality for clothing consumption, and whoever grasps the trend of the trend will seize the opportunity of the market."

The holding of China leather fashion week shows that Haining leather city aims to build Haining into a Chinese leather fashion capital, further promoting leather fashion, accelerating the pace of innovation in Haining leather industry, increasing support for brand promotion and promotion, and making Haining's China leather fashion Zhou Jiancheng similar to Milan fashion week, Beijing Fashion Week, Hongkong fashion week and other famous fashion events.

PPT, GLM (Grammy), NAT-URALGIFT (resistance), FOOR (furo), Louis Di Lai, KOPENHAGENFUR (Copenhagen fur), GUEE (Gu Yi), BALLA (Omnitest), SERILENKA (Sri Lanka) and other leather brands will issue new products every year in China leather fashion week.

Haining China Leather Expo organizer introduces China's leather fashion week, aiming at the brand season's product line, adopting the international operation mode, and promoting the brand release of professional leather, fur clothing, luggage and leather goods for media and buyers, focusing on helping brands expand their market and expand their social influence, and gather customer resources for enterprises at the same time.

Deputy general manager of leather city of Haining, China, said: Zhou Zheng, a Chinese leather fashion designer, is an enterprise advocacy brand, creating a fashion concept and establishing a good platform for authoritative publication. It is a professional event with professional, authoritative, journalistic, fashionable and practical functions in China's leather industry. Under the circumstances of the economic crisis, Haining Leather City, which is mainly domestically oriented, has not really entered the winter. On the contrary, through design innovation, product quality improvement and integrated marketing and publicity, Haining leather city is generally warm in the economic winter.

In December 2010, the French fashion designers association signed a cooperation agreement with Haining China Leather City to make Haining's fashion leather business go one step further. The French Fashion Designers Association's international leather brand and design exchange center has officially settled in Haining, China's leather capital.

The French fashion designers association is an internationally recognized authoritative designer organization in France and one of the most famous designers in Europe. The international leather brand and design exchange center is a non-profit organization that provides services to the leather industry.

According to the current situation and development requirements of leather industry in China, the center will select excellent designers to design and improve products, and provide guidance and training for Chinese local designers. In addition, the center will provide business models and brand planning and modeling for leather enterprises, and assist and realize the overseas publicity and overall marketing of China leather.

It is understood that the centre is the fourth permanent institution established by the French Fashion Designers Association after Beijing, Shanghai and Shenzhen, and is also the first body specializing in leather industry.

When a reporter asked why the French Fashion Designers Association favored Haining, Mr. Glassman, chairman of the French Fashion Designers Association, said that he had visited China many times in recent years. It was a fashionable leather product that allowed him to know Haining, a beautiful city in eastern China. Haining leather has the ability of "dialogue" with the French fashion industry in all aspects of design thought, style, quality and so on. It is the representative of leather fashion in China.

Chairman of leather city has said that after 16 years of development, Haining China Leather City has become the largest and most influential leather and fur market in China. "Haining leather" has also become a shining "business card" in the minds of consumers.

He said that the development of leather industry has entered the age of winning by relying on fashionable added value. Haining China Leather City should not only be the source of leather products, but also the source of creativity and the source of design.

The slogan of leather city "I see the fashion in the world" is an important concept, that is, internationalization. In recent years, Haining China Leather City has launched various activities such as going to Europe to attend shows, exhibitors, and visits. This cooperation with France has set up a big platform for designers' international exchanges. With the introduction of the world's top designers, China's leather design level will achieve a qualitative leap.

In the past, the local designers of leathers went to Europe and the United States to visit Europe and the United States, and more still stayed at the "watch" level. With the international leather brand and design exchange center, Chinese local designers will have the opportunity to contact the core team of European fashion design. The effect of exchange and study will be greatly improved.

In addition, through the center of the needle, the European fashion brand will enter Haining China Leather City more smoothly. In the future, consumers will have the opportunity to buy more authentic European brands in leather city.