Network Pyramid Selling Has Become A New Commercial Trap

Recently, a reporter bought several pieces of the official website of a brand through his friend's introduction.

With the rise and popularity of e-commerce, in recent years, some pyramid selling organizations began to take the lead in the name of "e-commerce", "online group buying", "online advertising", "online shopping", "network agent", "network joining" and "online learning training".

It is understood that at present, the domestic "network pyramid selling" mainly includes three types: first, the "online version" of traditional pyramid schemes, that is, selling physical products with the help of the Internet platform, relying on the development of offline profits, but this mode is too obvious, and has been gradually abandoned by illegal pyramid selling enterprises and illegal elements.

Two is to rely on the development of offline members to increase the advertising click rate to give commission returns.

Three is the so-called multi-level information network marketing mode.

The mode of pyramid selling carrier is mainly shopping website. The content of the website may include enterprise planning, personal finance, distance education, training, buying and selling, publicity service and so on. Registered users can apply for a user name if they pay a certain amount of RMB.

After successfully joining the website, users can be eligible to recommend and develop others to join the website, and obtain points according to the number of successful candidates.

The development of money games and other carriers is offline: first, the banner of "spot advertising and money making" is adopted to develop pyramid schemes offline by means of disguised charges, grading and double payment, etc. Two, members can recharge money in games, earn gold coins through games, cash can be exchanged for cash, recommend other users to register and recharge, and then get cash; three, under the guise of "online supermarket", will pull people in to join the club and develop offline; four, with the help of online activation function, they will wear "money game" and "gift mutual aid" cloak, which is a new "pull head" illegal network pyramid selling. Reporters interviewed found that in the specific way of deception, the current network pyramid selling mainly through online shopping, paid advertising clicks, online games,

At present, illegal pyramid schemes often take advantage of the virtual characteristics of the network, and pretend to be "Karate" in the name of "e-commerce", "fund operation", "venture capital", "new energy development" and "foreign exchange trading".

Compared with traditional pyramid schemes, network pyramid schemes are more covert.

The development of network MLM is carried out on the Internet. Members must register members through the website to join the pyramid scheme, and the usernames are all pseudonyms or code names, and each has its own password, which is completed by e-mail or instant messaging.

The spread of network pyramid selling has aroused the attention of regulatory authorities. In recent years, many network pyramid selling organizations have been investigated and exposed, to a certain extent, have attacked the arrogance of the network pyramid selling molecules.

However, at present, network pyramid selling is still in the gray area of legal supervision, and the country has not yet promulgated laws and regulations specifically for network pyramid selling, which will bring difficulties to the regulatory authorities in combating crime.

Experts suggest perfecting legal supervision and purifying e-commerce environment.