China (Shenzhen) International Trade Fair Eleven, Four Big Points Witness The Pformation Of Passion.

Clothing brand in 2010

This session also attracted the participation of international fashion brands such as SWAROVSKI and ELLE.

In addition, designers and brands from France, Britain, Italy and other countries will continue to appear at the current trade fair.

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Two:

Deep fashion, culture means strong, listeners brand tells their stories.

In recent years, the Chinese garment industry represented by Shenzhen garment industry is increasingly committed to brand building.

From "three to one complement" to do its own brand, this is a symbol of the pformation of China's garment industry.

Shen Yongfang, President of the Shenzhen garment industry association, said with no regrets, "the brand road" that looked at Shenzhen's clothing enterprises over the years is hard and fruitful. China has its own fashion brand. This is something to be proud of.

She also said that with the advancement of the branding process, it is now time to anatomically fashion, and culture is the compass that helps us get to the core of fashion.

Just as Chanel is moving because of its own story, our clothing companies also need to enrich their brands with culture and tell their own stories.

In fact, the clothing industry in Shenzhen has gone ahead, such as Yi Hui's "your temperament can be read", not only has achieved its own classics, but also has injected the charm of humanity for the brand.

It is understood that the brand will also introduce "time" as the theme of humanistic activities during the current trade fair.

Apart from Yi Hui, many Chinese brands will share their stories with this machine.

And they have a common goal: to go further in the direction of fashion and culture.

Three:

Originality is the absolute principle. Look at the real strength of Shenzhen women's wear design.

Garments from Shenzhen fashion designers have a high reputation and influence in China, accounting for over 60% of the domestic market. They lead and dominate the development trend of Chinese fashion and become the vane of China's fashion industry.

Shenzhen fashion designers have also made outstanding appearances in the field of fashion design in China.

On the Eleventh China International Fashion Week, Liang Zi, the design director of the famous Chinese original brand "Tianyi TANGY", won the double award of the highest award in Chinese fashion design, the Golden Summit Award and the 2007 Best Costume Designer Award. This is the first time that China Fashion Week has been awarded the first time to award the most important two prize of the Chinese fashion design industry to the same designer. Luo Zheng, the famous fashion designer from the famous brand of Shenzhen, won the "Golden Summit Award" in 2006, and won the award of "ten masters of design in 2007", and brought the Chinese dress to the New York fashion week's extension platform.

Shen Yongfang said, to some extent, these outstanding designers have made Shenzhen fashion the history of Chinese clothing, even in the face of big international cards, they are not inferior, and are unique in Chinese markings.

Design, originality and independent innovation have brought a steady stream of power to Shenzhen's brand and industry, which has led to the leading position of Shenzhen women's clothing brand in China.

Shenzhen has become the "capital of women's clothing in China" and has formed the industry pattern of "Chinese women's clothing watching Shenzhen".

Apart from Providence and "Europe", Xie Haiping, once known as "China's Lssey Miyake", has made a brilliant debut in London Fashion week. He will also take the power to make his debut at the current trade fair.

In addition, the final of the first big wave cup Shenzhen women's costume design competition will be held during the current trade fair. The new generation designer's creativity will be a surprise for this event.

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Four:

The first men's wear area. In the fashion world, who says men are inferior to women?

It has always been said that "Chinese women's clothing looks at Shenzhen". As a matter of fact, Shenzhen men's clothing also plays a decisive role in China's clothing industry.

Shen Yongfang said that in recent years, China's men's wear industry has been developing rapidly, and Shenzhen's high-end fashion and business leisure series are the national leaders.