A Good Salesperson Has Excellent Eloquence.

No words can be bought and sold.

　　 Sale People eat by their mouths, so an excellent salesperson must have excellent eloquence. Only with excellent eloquence can customers feel your charm and be happy to buy your products.

Well eloquence It can fully display the personal charm of a salesperson and bring pleasure to its customers.

Your language charm. We should pay attention to the following points:

(1) introduce in the language that the customer understands.

Easy to understand language is most easily accepted by the public. So, you should use more popular sentences in your language use, so that your customers can understand you. The salesperson's introduction to products and trading conditions must be simple and clear, and the way of expression must be straightforward. If the expression is not clear and the language is not clear, it may occur. Communicate Obstacles will affect turnover. In addition, salesmen should use every language and conversation method of every customer. Therefore, a salesperson must first introduce his products in a clear language.

(2) introducing storytelling.

Everyone likes to listen to stories, so if you use storytelling to introduce your products, you will get good results.

On one occasion, I studied in a shopping mall. When I came to the counter of the Haier refrigerator, I pretended to be a customer and said to the salesperson of Haier: "is your quality guaranteed?"

The salesperson didn't say so much, just told me that the story of Haier's president Zhang Ruimin smashed the refrigerator when he took office. A story told me that I immediately respect the quality of the Haier refrigerator.

Any commodity has its own interesting topics: its invention, production process, benefits to customers, and so on. Salesmen can pick vivid and interesting parts and string them into a cheering moving story as an effective way to sell. So Paul Meyer, a sales guru, said: "in this way, you can cater to the customers and attract customers' attention, so that customers can generate confidence and interest, and then achieve the goal of sales without difficulty."

(3) to impress customers with a vivid description.

When I am doing training, I always want to say this to the trainees: "we must touch the hearts of customers rather than the heads of customers." Why do I say this? Because the customer's wallet was closest to his heart and touched his heart, he moved his wallet.

The most effective way to impress customers is to depict them vividly. Just like once I went shopping with my wife, and the lady who bought the dress said a word to my wife that she didn't hesitate to take out her purse without buying her desire. What did the salesman say to my wife? It's very simple: "put on this dress will make you beautiful."

"To fulfill your beauty", my wife was moved by one word. The shopkeeper is very good at speaking and can do business. In the minds of customers, it is not the customers who are taking care of her business, but the beauty of her customers. Although this is also a commendation, it sounds totally different.
 

(4) explain in humorous language.

Everyone likes to deal with humorous people rather than staying with a dead person, so a humorous salesperson is more likely to be recognized by everyone.

I live in a community with two salesmen selling insurance. They belong to two different companies. Once I was consulting. I remain sceptical about the efficiency of insurance companies.

At that time, A's salesman said that nine times out of ten his insurance company took the cheque to the insured person on the day of the accident. B's salesman said to me, "what is that? When one of my clients fell off the stairs and landed on the floor, I handed the check to him.

Finally, which insurance company should I choose?

Humor can be said to be the golden key to successful sales. It has a strong appeal and attraction, and can quickly open the door of the customer's mind, so that customers can feel good about you and goods or services after a smile, which can induce purchase motivation and facilitate the prompt transaction. Therefore, the attractiveness of a language attractive person to customers is simply unthinkable.

An excellent salesperson is a person who knows how to integrate the art of language into the sale of goods. It can be said that a successful salesperson should develop his own language charm. With the charm of language, there is a possibility of success.