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Puma Announces Olympic Marketing Strategy
Recently, the world famous sports brand Puma CEO Johan Zeitz released the Olympic marketing strategy of Puma in Beijing.
He said that next year, Puma will launch a new sports product in China. Meanwhile, it will launch a marketing campaign based on runway products and increase investment in the Chinese market during the Olympic Games, so that Puma will become one of the top three global business players in China. As one of the world's largest manufacturers of sports shoes, apparel and accessories, it has established distribution channels in over 80 countries worldwide.
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