Italy Shoe Brand Operates E-Commerce And Hits China Market

2011/6/21 10:52:00 73

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June 21st hearing, MASCAL official website of China officially launched. According to He Huoshan, director of operation of MASCAL, the official Chinese MASCAL website will be MASCAL

brand

The official website is updated synchronously, presenting the latest MASCAL product information and brand dynamics to Chinese consumers.

MASCAL is the famous Italy.

Casual shoes

The brand is plated into Chinese, and is based in CASA, Rome castle, Italy, which mainly produces fashionable business casual shoes.

Mascal's casual shoe works are loved by many business and art celebrities with exquisite, aesthetical, unique material matching and style. MASCAL's China business is operated exclusively by Fujian Yifeng shoes and clothing company. The MASCAL official website of China is also written by the company.

As early as last year, Fujian Yifeng shoes and clothing company was in China.

market

Promote MASCAL's e-shop online shopping and group buying service plan.

According to the person in charge of MASCAL brand, the operation of Chinese market in MASCAL will be differentiated in the business philosophy, striving to break through the regional limitations of traditional channels and enhance the integrity of e-commerce. According to the strategic planning of the company, MASCAL will fully realize the perfect combination of e-commerce and traditional channels in the next two or three years, and enable consumers to feel a brand new business mode through online promotion, fast logistics system, zero distance terminal service and increasing consumer experience.

Global shoe net reporter observes, MASCAL Chinese net has the product display, the brand information, the marketing center, the MASCAL periodical and the on-line shopping mall six big channels, and these channel settings are consistent with the electricity supplier strategic plan.

Some analysts have pointed out that the on-line operation of MASCAL's official website of China means that MASCAL has begun to set up the e-commerce market, and MASCAL has taken a firm and steady first step in the road of e-commerce.

In recent years, with the further opening of the Chinese market, more and more foreign brands are pouring into the Chinese market. These foreign brands have been making continuous efforts in the market competition with Chinese brands. Because of their natural advantages such as new technology and technology, e-commerce has been constantly used by foreign brands, and has been tested repeatedly. E-commerce is considered to be one of the most effective means to pry open the Chinese market.