Reflections On Fashion Culture In China Fashion Week

For a long time, when we talk about clothes, talk about design and talk about fashion, we are talking about how to show ourselves more beautiful.

We are talking about the pursuit of beauty in our hearts.

Sometimes we like a dress, a brand, perhaps not only because the design of this dress is amazing, but the tailoring is perfect.

More often than not, it depends on ourselves and confidence.

This confidence comes from a sense of identity, a sense of brand identity and a sense of brand culture.

From a psychological point of view, self-confidence can strengthen or even expand this aesthetic and preferences.

So there is such a saying: "confident women are the most beautiful."

When you come into contact with something you don't understand, it may have certain characteristics or beauty to attract you.

You may have a sense of curiosity and a desire to explore.

But how to view this strange thing is gradually established in the process of exploration.

In terms of clothing, there are usually two ways to explore: brand self promotion; word of mouth.

Judging from these two points through their own understanding, there will be a general standard and expectation.

According to this idea, you can think of the world's most sought after cards. How do you know them?

You can't even remember when and where you first heard the words "Armani", "Dior" and "Chanel". You may not have owned such a dress, or even stepped into these gorgeous shops, but this does not prevent you from accepting such a view. "This is luxury, these are the best and should be worth having."

Why?

This is the power of culture.

When a brand culture penetrates into the hearts of most people, it must be a successful brand.

It is not easy to do this.

I usually divide the fashion brand culture into 2 worlds, the old world, such as "Burberry", a typical classical fashion brand.

I don't mean that Burberry's design is classical, but that its brand culture has a historical accumulation.

The new world is like Alexander McQueen. Its brand has not been built for a long time, but it relies on its strong personal style to set up its values quickly.

And behind these two brands, we can find their common ground -- British.

It is undeniable that British traditional culture endows Burberry with the connotation that Burberry has become the British standard.

Even Alexander McQueen is also an anti tradition manifestation after the influence of British traditional culture. It also injected new blood into Britain.

Therefore, I think the cultural roots of fashion are based on the culture of a country and a nation.

When I founded the brand of Maryma, the purpose was very simple. I wanted to have a brand of my own, wearing the clothes that I thought comfortable and beautiful. Of course, I hope that the design of Maryma can be recognized by most people.

But later, I often think of one thing, why China's 5000 years of cultural accumulation has not been well integrated into modern fashion.

On one occasion, I went to the United States to investigate the jeans style of the western part of the United States, and accidentally came into contact with some Indian style designs.

These are called Navajo Print by local people, because Navajo is the largest branch of aboriginal tribes in Indian, and later the local people named almost all Indian related things under the name of this tribe.

Although the clothes I saw were exceptionally beautiful, and they were definitely the top ones in the process of wool spinning, there was an unspoken feeling that made me think that this is just a collection and accumulation of Indian elements. The aura of these clothes is scattered and suspended in the air.

Maybe the designers are not Indians, or they just catch some superficial things instead of understanding the essence of Indian culture.

At that time I think about the Chinese wind, color painting, blue and white porcelain, Peking opera face, Chinese knot... I can't say those clothes are bad, they are very beautiful, the use of elements is also very clever.

But you know, among the many beautiful girls, the most temperament and connotation are more and more people's attention.

Clothing is also like temperament, connotation, cultural foundation.

This is why Lang Shining's brush painting can only be likeness, but can not reach a higher level.

Gianni Versace has a deep impression on me. "It is Italy's bold and elegant accomplishments of VERSACE."

When people mention modern fashion, the first thing to think of is Italy, France.

There are some key words that remind you very naturally of these countries or cities, bold and unconstrained -- Italy, romance - France, freedom - the United States, rigor - Germany, gentry - Britain.

Now, we have to re examine ourselves. We can ask ourselves, what are the key words in China?

In fact, for a long time, some of my colleagues and I have been considering these problems. Are our clothing characteristics good enough to reflect the characteristics of our culture?

Does it just stay in the likeness of God?

We make clothes, that is, culture.

Clothing is a carrier, design is a means, is a language.

Carrying culture is the foundation of Chinese culture.

Finding and grasping the quintessence of Chinese culture and internationalized Chinese culture is the goal and motivation that Maryma and I have been unremitting.

Grasp and grasp the essence of Chinese culture, inherit and integrate new techniques and tailoring, and design modern clothes for the modern Chinese.

Perhaps we can call such a dress "Chinese clothes".

Not necessarily gorgeous, but it must be Chinese.

As a fashion designer in China, I hope to bring the true meaning of Chinese culture to the world and let all the people in the world appreciate and understand it.