Business Skills Of Outdoor Stores

With the improvement of the quality of life, people have intensified their aerobic exercise and combined more with the beauty of movement and understanding of nature. Therefore, many outdoor organizations and outdoor stores have mushroomed into the sight of everyone. outdoors Sports have also become a stock. Trend Into the lives of ordinary people. As an outdoor shop operator, how should we expand our influence and increase our sales scale?

First, we must understand the purpose of people playing outdoor and cultivate their mountain friends.

Why do people play outdoor? This should be every outdoor store. Management People should consider the problem. If we really understand the true meaning of it, we will be able to cultivate some of our customers.

Why do people love outdoor sports for several reasons?

1, with the improvement of people's living standard, people are paying more and more attention to their health. What can't be ill, nothing can't be without money. Taking part in outdoor activities and exercising are good for your health.

2, the rhythm of urban life makes many white-collar workers feel tired. To nature is undoubtedly a very good way to relax and recuperate.

3. Taking part in outdoor activities can recognize many people in all walks of life. When we meet each other under a kind of unprofitable relationship, many people would like to know it as a good friend.

4, for many singles, outdoor activities can also find their other half.

5. Taking part in outdoor activities with greater difficulty is also a rich life and a test of endurance and willpower.

6, taking part in outdoor activities can make people truly return to nature and get real relaxation.

This is what I think is the purpose of people taking part in outdoor activities. Only by catching the psychological inclination of Shan friends can we run an outdoor shop.

So the location of an outdoor shop is very important. You have to decide the level of your outdoor store products for your customers. For example, your members should be specialized in the supply of products. If the general public is mainly hiking and leisure, it is only a medium and low grade products.

Two. The address and decoration of outdoor stores:

Personally, I think that because of the particularity of outdoor stores, the location of outdoor shops need not deliberately choose a prosperous place. After all, rent is the main cost for outdoor stores. Just choose a place with convenient transportation and convenient parking. If your outdoor shop can choose the departure point from the travel agency, it will be better.

As for decoration, there is no need to pursue luxury too much, as long as it meets the characteristics of outdoor stores. Of course, the decoration needs to be new, so that the customers will feel comfortable, and the reserved space for the storefront should be larger, so that it will be more convenient for the guests to introduce how to put tents and other common sense.

Of course, the outdoor shop still needs some ornament that matches its own characteristics. For example, there is a big picture with a glorious moment on it.

Regarding the location of outdoor shops, I would like to emphasize that if conditions permit, we must open a bar next to the outdoor shop.

Three, have your own outdoor club.

The establishment of an outdoor club is a stage that any outdoor shop should go through. Without a good outdoor club to play the stage, an outdoor shop can not get a good operation.

The relationship between outdoor clubs and supplies stores is complementary. The club can consider implementing membership system instead of making profits. Its main task is to organize its members to participate in outdoor activities. Of course, outdoor activities should be colorful, so that your members can have the opportunity and willingness to participate in your organization's activities.

At the same time, outdoor clubs should also establish business relations with the relevant businesses as much as possible and enjoy resources together. For example, the club should have a business relationship with airlines so that they can guarantee the best discount tickets. Similarly, the club also has a designated hotel, so that every time you go out, you can live in a cheap and comfortable room.

The fundamental purpose of establishing a club is to develop and expand its membership, and to unite its members closely around their clubs through various forms of activities. In this way, these members will become the main buyers of outdoor stores. Under the condition of equal price quality, the products of this outdoor store will naturally be given priority. {page_break}

Four, have their own bars and websites (Forum)

Outdoor outlets can only be launched through websites, so a popular website is the foundation for a successful outdoor store.

I think the following are the functions of the website:

First, publishing activities

Every outdoor activity can only take the activity post to the relevant website or forum. So there is a website or forum that can play a good role in outdoor shop publicity machine.

Two, publish articles and photographs.

In outdoor activities, people write essays or take a lot of photos every time they organize activities. Only when they are posted on the Internet can everyone see that they can communicate with each other and resonate.

Three, an active forum can fully mobilize the enthusiasm of mountain friends.

In the forum, you can establish friendship through irrigation posting, and the club can organize the meeting of netizens in time to enhance friendship. As far as I know, a successful outdoor website has many examples of changing netizens to mountain friends.

Four, reduce their publicity costs.

Good wine is also afraid of deep alley. Outdoor stores should also rely on the Internet to publicize themselves. And the speed of network propagation is not comparable to other media. Who dares say that sister Furong is not famous by Internet. Therefore, outdoor stores have a hot outdoor website or forum, which will greatly boost their business.

Why do outdoor stores have their own bars? I think, since outdoor stores have their own clubs, they must have their own venues. A place can organize its members to participate in various activities.

In my opinion, if an outdoor shop wants to develop more members or buy more supplies from its members, it will surely enable all members to have such a full understanding: outdoor stores are really good, and we often organize our activities, and we are happy here. We must repay our club with our own actions.

As for what kind of activities to organize, it is necessary for outdoor clubs to seriously consider such things as Valentine's Day parties and singles day. Anyway, how to make fun of it can not only stimulate the consumption of bars, but also allow their members to have a place for recreation.

I think the bar decoration is simple, but it must reflect its own characteristics. For example, a rock climbing in the bar is very suitable for outdoor characteristics.

Five, we should actively cooperate with the activities of the relevant units.

Now many units, such as insurance companies, Mobile Corporation and other units, must engage in staff training. I think every outdoor store should pay attention to the market potential in this area.

For example, we can undertake staff training and organize activities suitable for outdoor sports such as orienteering and orienteering. On the one hand, these activities also exercise and embody the abilities of those employees. In the two way, outdoor stores can also increase their outdoor customers by training these people. At the same time, training staff training costs are also great.

Six, we must establish cooperative relations with all outdoor clubs.

According to my expectation, the time when all the outdoor stores occupy the mountain is already over. This is the trend of outdoor store development. For example, the outdoor store in Guangzhou organized the local mountain friends to come to Urumqi, and then we arranged the mountain friends from Guangzhou to enjoy them.

Self help tour has larger space for personal freedom than group travel organized by travel agencies, which can go to many travel agencies. At the same time, because of the experience of outdoor shops in hiking and travel, many travel agencies can't have them, so after mountain trips, Shan friends feel that they are better at playing than travel agencies.

Now the conditions for self-help travel are relatively mature. It is important for the coordination of two different city clubs, and whether the reception clubs have the strength to compete with the travel agencies. But this is not a problem for me. The travel routes are determined by everyone. They are all like-minded mountain friends, so that they can be happy. So the market potential of self-help travel is huge.

Seven, we should have our own classic activities.

Outdoor stores can organize activities to reflect the true strength of the club. I think that whether a club can organize various activities is one of the key factors of whether outdoor stores can flourishing.

For example, for some new donkeys, you can organize difficult day trips. Such lines are the most worrying, after all, new donkeys. Safety issues and difficult questions are worth considering. Most of the time, it is hard to please, but have you ever thought that the donkey was born by a new donkey. Only by walking, can the new donkey feel the pleasure of outdoor activities and be interested in continuing to participate in outdoor sports. And the appearance of a mountain friend means that your outdoor store has more potential customers.

For the old donkey, we should organize some activities that are difficult and interesting. These activities are usually of several nature and require higher equipment.

Organizing such activities can also give the donkey an opportunity to buy supplies from outdoor stores.

Personally, I think there are many outdoor shops and lots of organization activities, so organizing activities must be distinctive. This is the root of new donkeys willing to take part in outdoor activities.

Ben. {page_break}

Eight, we need to publicize public opinions and good leaders.

Specifically, it is to establish cooperative relations with newspapers, radio and other news media. For example, we can set up columns in newspapers, introduce knowledge about equipment, classic lines in the open air, and the necessary knowledge of mountain friends, so that readers can be attracted to them and develop into their own members.

At the same time, they can also promote their outdoor activities by way of programs. When the audience sees that outdoor sports are so rich and varied, they will have the impulse to become a mountain friend.

Whether an activity is successful or not is closely related to the leader of the event. A leader should be responsible, experienced and able to bring together all the mountain friends. So the tour leader is very important. If necessary, the tour leader should be professionalized so that the outdoor activities can be promoted to a certain extent.

Nine, we must have a good positioning and marketing strategy.

Whether the outdoor store is successful or not is closely related to the location of the outdoor store. Nowadays, there are many ways of outdoor activities such as hiking, driving and so on. We must have an accurate location, do not want to do anything, otherwise everything will not work well.

Outdoor stores are best able to engage in exclusive operations, preferably to become the sole agent of a brand in the local area. Only in this way can we attract those professional donkeys. We should know that the old donkey, especially the petty bourgeoisie, is the main consumer outdoor product. Sometimes, a lot of old donkeys tend to buy some brand of outdoor products. Only by doing franchised business can we get a larger profit.

Of course, if you locate your outdoor stores in the ordinary mountain friends, you can also make some brand names in the middle and bottom stalls. You can also do some miscellaneous things. After all, new mountain friends pay less attention to outdoor products.

Ten, be patient.

This is most important. Opening an outdoor shop is not the same as opening a clothing store. As long as your clothes are fashionable and the price is fair, someone will buy them. Outdoor shops are essentially different from clothing stores, and outdoor stores have their own specific group, that is, mountain friends.

Of course, if the outdoor store is ready, it will also be like a clothing store. After all, wearing an assault suit on the street will be a fashion. But now, outdoor stores seem to be doing not quite enough to transform their outdoor clothes into everyday clothes.

Moreover, the most important point is that the users of outdoor shops are special groups such as mountain friends, but there is a fact that cannot be ignored. The number of mountain friends is increasing at the rate of tens of per cent per year. So the outdoor shop's task should be how to develop and utilize this customer resource rather than seeking a hammer deal.

Therefore, for outdoor stores, we must put our eyes far away and not care too much about immediate interests, but also develop our potential users. Only in this way, outdoor stores can have a solid foundation for development. So at the present stage, patience is very important. For outdoor operators, the market is developed, not waiting for people to buy things from you.