Marketing Secrets Of The World'S Smallest Jewellery Store

In Philadelphia, there is a rather unusual billboard. The Advertisement The card is a black screen. There is nothing on it. There is no image or other color. You can only find a strange font on the billboard, which is the link address of a website: I Hate Steven Singer Dot Com. Besides the dark billboard, you may also hear the Mr.Singer related information on the radio, and list a lot of reasons why you hate him.

If you happen to be curious to visit the website, you may be very surprised that it is totally irrelevant: This is actually a jewelry business website. There is a simple question on the right side of the page: "does she urge you to get a ring?" under the question is Steven Singer (Steven Singer), providing you with the "guidance" service to continue to occupy more of your time.

Most jewelry stores focus on engagement rings. Sale Up, and Steven Singh Jewelry store Different. The whole page is full of bracelets, earrings and necklaces. You don't have to buy rings. You have many choices.

Obviously, for shoppers, shopping experience is not so common. Throughout the history of the shop, you can see that in 1980, there was a 22 year old boy named Steven Singh, who opened the smallest jewelry store in the world (about 2.5 meters long and 2.5 meters wide), located in Jewelry Row, Philadelphia, which is now the oldest jewelry District in the United States and the second largest jewellery area in the United States. How did Steve Singh turn a humble shop into a well-known jewelry store?

1., carry out some activities for a long time. The reason why Steven Singh jewelry store's marketing work is effective is partly because people living in Philadelphia have seen the jewelry store for many years. The marketing activities of the jewelry store are not only the nature of enterprise activities, but also part of community activities. Because of the marketing activities of the company, people have unanimously identified the value of this jewelry store.

2. arouse people's curiosity. When someone saw the billboard for the first time, they were very curious. Why do people hate Steven Singh so much? It aroused people's curiosity and asked them to take the initiative to learn more information. Later, just like me, they linked the website of the company. On the website, Steven Singh jewelry store tells people about its story, how it was created, and then provides visitors with useful information about gemstones. If you happen to have friends who want to buy jewelry or diamonds in Philadelphia, this is a good story.

3. have core regional markets. This jewelry store is a retail store in Philadelphia. Generally speaking, small businesses want to expand the market area of their core businesses in order to seek greater opportunities for development. But Steven Singh put a lot of energy on the local market. After that, the development of other regional markets depended entirely on word of mouth.

4. focus on groups that competitors never pay close attention to. Most jewelry advertisements are aimed at women. Jewelers believe that women who buy jewelry are decision-makers, or that women are the primary buyers. All marketing activities launched by Steven Singh seem to pay more attention to men. For example, the home page of the jewelry website captures the psychology of men, and the content of the website is mainly aimed at male readers rather than female readers. The potential message from the jewelry store seems to be: "we know you."

5. personalized enterprise publicity activities. Steven Singh of the jewelry store is a real person, which gives the brand strong personality and helps the company to carry out promotional activities. The success of the jewelry store also stems from the fact that the founders have launched many activities to integrate the enterprises into the community. At the same time, he is also willing to make articles on his own name and guide people to have dialogues in the form of advertisements.

6. create an influential activity. Every year, the jewelry store will hold an event: the largest World s Largest Bubble Bath in the world. Although this activity is obviously a publicity gimmick, it shows the intention of the jewelry store: to create some memorable experiences for new and old customers, so that they can return to jewelry stores every year to have a look.