Home >

Dangdang Li Guoqing: Electronic Commerce Focuses On Improving The Quality Of "Legs"

2011/6/14 10:07:00 45

"On-the-spot trial" this new online shopping policy is undoubtedly another blockbuster launched by Dangdang in the middle of May when it launched the "refund 0 waiting" service.

Recently, many netizens are on Dangdang.

Shopping

It will be found in an advertisement in the clothing store with the words "try on the spot".

From Dangdang "clothing and footwear commodity signing standards" can be found in related instructions: "express delivery door-to-door orders, you can try on the spot, if not satisfied, can be returned on the spot.

"But only for Dangdang self operated products.

"Only try to rest assured that the rest assured that we can buy the rest assured.

Dangdang launched on-site trial service, is to break this bottleneck of integrity, and further reduce the distance between online shopping and physical store shopping, and truly realize the intimate 360 degree VIP experience.

"Dangdang clothing department responsible person.

"Dangdang's active follow-up to such services can further promote the competition of e-commerce enterprises, and also give a big test to the quality of products and the level of logistics and distribution of e-commerce enterprises.

Other e-commerce sites are not widely emulated, mainly due to logistics constraints, and self built logistics system will be more conducive to promoting trial wear.

"Mo Daiqing analyzed.

In fact, Dangdang was not the first to eat crab, as early as 2009.

vancl

We launched the "on the spot trial" service plan, but after that, there were not many copycat websites.

And this Dangdang can be bold to play the "try on" brand, largely depends on Dangdang CEO Li Guoqing in early April this year, put forward the "stop Baidu search advertising, saving money into the delivery speed increase, door-to-door replacement speed and improve the packaging of goods," this major strategic change.

Li Guoqing has said that since last year, Dangdang has launched a "big business strategy", that is, improving logistics.

Supplier

Degree of concentration.

First is to reduce the number of "legs" and improve the quality of "legs".

At present, 50% of suppliers of Dangdang's logistics service providers only do Dangdang business, almost equivalent to self built logistics companies.

Such close cooperation is also the bottom line for Dangdang's courage to launch "on-the-spot trial" service.