BELLE's First 3D Flagship Store Opened &Nbsp, The Strongest In History.

In the upgrading process of China's garment industry, there is a very significant phenomenon: international and domestic clothing brands have established their own direct channel, and their performance is excellent. Obviously, brand direct marketing has become a major trend of clothing marketing.

As the major brands explore the brand direct mode, the famous footwear brand BELLE has begun a more advanced layout. She recently opened the first 3D flagship store in China's first 3D mall, happy and happy.

At the same time, in order to celebrate the opening of BELLE's first 3D flagship store, Kaixin and BELLE jointly launched BELLE brand Week activities, which is unprecedented in price, and the price concessions are beyond imagination, causing consumers crazy. Rush to buy 。

Brand direct operation combined with 3D mode

It is not difficult to see the advantages of brand direct operation. The store not only omitted all kinds of redundant links in sales, but also abolished the exploitation of agents. The benefits of these links can be shared with consumers. It can also shorten the distance between brands and consumers, strengthen the construction of terminal control, and build a brand exclusive channel network. At the same time, for consumers, brand direct marketing also means lower prices and better service.

And happy to be happy is not only the first 3D in China Shopping Mall Its original brand business directly deals with consumers through the Internet platform, which is known as the new business mode - A2C, that is, brand direct. If the direct store is the next strategic direction of the brand, then the 3D effect and personalized, socialized, vivid network platform is how to truly achieve the guarantee of brand direct operation.

3D mall combined with brand direct operation is the fundamental reason for the combination of happy and BELLE. BELLE chose to start the store directly because of its growing brand development and the need to give consumers a one-stop shopping experience. BELLE will upgrade its stores in the store in terms of service and store decoration, which can give consumers the most intuitive brand experience. And happy amusing provides users with a series of personalized services. BELLE will play its own characteristics on the basis of these services, which will become a concrete manifestation of its brand advantage.

The most powerful consumer in history

In order to celebrate the opening of BELLE 3D store, happy and BELLE held a joint venture. BELLE Brand week promotion is the most powerful activity in history. Activities began in June 8th, and became a carnival of brands and consumers. During the brand week, BELLE's brands such as BELLE, Teenmix and he sold 2 special deals, mainly by discount and buying reduction. After the discount, the total amount of 299 yuan was reduced by 100 yuan, 598 yuan was reduced by 200 yuan, and the total 897 yuan was reduced by 300 yuan, and the total 1196 yuan was reduced by 400 yuan. And in the BELLE brand cycle, the mall registration is to give 10 yuan shopping coupon, full 30 yuan can be used, valid for 17 days. The brand Week activities continued until the end of June 14th.

Apart from the variety of products displayed, its price is quite attractive. Season shoes are around 35 yuan, advertising products are 198 yuan, and the main promotion of explosive products is below 300 yuan. Consumers can even snap up the latest BELLE sandals at 88 yuan. Such a strong activity also reflects the advantages of the brand 3D direct camp, because it omits the middleman agent, so that it can maximize the profits of consumers. At the same time, because of the 3D stereoscopic display, consumers can observe every detail of the product, so as to display the product in the real way. {page_break}

This brand week event mainly promotes BELLE's brand shoes, men's and women's seasonal shoes, sandals, casual shoes and so on, and the latest new products will also take part in this event, both in terms of product style and sales promotion. It can be described as the most recent BELLE brand in recent years. In this event, a lot of women's favorite BELLE shoes will take part in it, which is a very rare opportunity. As a result, the launch of the event has won the enthusiasm of the majority of female users.