Nine Herd Kings Are Listed On The &Nbsp; The Business Men'S Wear Market Is "Three Pillars".

Despite the setbacks in some equity disputes before the listing, the king of nine herd finally got his wish.

In May 30th, Limited by Share Ltd, known as "male trousers expert", was listed on the Shanghai stock exchange successfully. The stock is short: Nine herd king, stock code: 601566).

This is another listed company after the birth of Fujian business men's wear section after seven wolves and Li Lang.

338 new stores to raise funds

According to the previous announcement, the listed funds will be invested in marketing network construction, supply chain optimization and upgrading, information system upgrading, design and research center construction projects (the above four projects are referred to as "investment projects"), and other working capital related to main business.

Among them, 1 billion 319 million 926 thousand yuan will be used for marketing network construction; 129 million 963 thousand yuan for supply chain system optimization and upgrading project; 145 million 976 thousand yuan for information system upgrade project; 51 million 475 thousand and 600 yuan for design research and development center construction project.

In major urban areas of China, it will be purchased or leased.

Statistics show that the sales terminal of the nine Mu Wang has now covered the key business areas of 31 major cities in the province, autonomous region and municipality directly under the central government.

As of December 31, 2010, the number of direct and franchised terminals was 2710.

Listed funds are mainly used for raising funds.

Securities companies optimistic about long-term potential

The first day of listing was not optimistic.

The issue price was 22 yuan per day, after which it fell 13.05%, closing at 19.13 yuan / share, behind the average forecast increase of 2.8%, and the turnover rate was only 23.33%.

Perhaps, this is not related to the equity dispute that had occurred before the listing. In addition, the recent weakness of the A share market and the frequent breakup of new shares make the broker think that the "break" is not surprising.

However, the stock market has always been uncertain.

In the context of fierce competition in the business men's wear market, listing is undoubtedly of great strategic significance to the king.

In the long run, after the listing, the king of nine herd will embark on a new brand development journey from the capital market.

And this long-term development potential is not the real stock market's short-term rise or fall.

In recent years, on the basis of stabilizing and consolidating the previous leading position in men's trousers, nine Mu Wang has successfully pformed into a full range of business men's clothing brand operators.

In this way, the brand profitability has been improved, operating income and net profit have continued to grow steadily, and its brand influence has been further enhanced.

From 2008 to 2010, the business income of nine Mu Wang was 1 billion 230 million 114 thousand and 500 yuan, 1 billion 403 million 912 thousand and 600 yuan and 1 billion 674 million 810 thousand and 300 yuan respectively, the annual compound growth rate of operating income was 16.68%, the net profit attributable to the owners of the parent company was 193 million 235 thousand and 900 yuan, 2.5776.57 billion yuan and 360 million 325 thousand and 300 yuan respectively, and the net profit and run year compound growth rate was 36.55%.

From 2008 to 2010, the weighted average return on assets of 9 Mu Wang reached 69.31%, 55.23% and 49.89% respectively.

At the same time, the nine men's trousers have won the market share for the first time in 11 consecutive years, and in 2010, the first business casual men's market share was also the first.

This is the fundamental reason why many brokerages have long been optimistic about their development.

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Shenyang Wanguo Securities researcher Wang Liping and Dai Hui Hui think that the leading industry of subdivision has a better growth, and nine Mu Wang has a more robust development path and strong brand development potential. It is expected that the net profit growth rate of the company will be 22.6% in the next 3 years. 22.6%.

Luo Kuangyi, a researcher at Northeast Securities Limited by Share Ltd, believes that the men's clothing industry is growing rapidly. The company is positioned in the middle and high end, and has a vertically integrated mode of operation. The layout of the industry is relatively early in the second tier cities, and the space in the two or three tier cities is huge. The company has rich experience in channel management, and occupies a relatively high position. The management of franchisees is relatively advanced, which is conducive to the long-term expansion of the company.

Shi Hongmei, a researcher at Orient Securities Limited by Share Ltd, believes that in the medium to long term, in addition to doing well the brand of "nine herd king", the nine Mu Wang company is also trying to multi brand operation, including the three brands of cowboy leisure brand FUN, Italy famous trousers brand VIGANO and e-commerce brand Calliprimo.

Although the short-term contribution to the company's profit is not large, it has positive significance for the company to break through the single brand bottleneck and gain more sustained growth in the medium and long term.

It is estimated that the growth of sales revenue and profit in the next 3 years will mainly come from the rapid expansion of the channel, the increase of average single store area and the growth of Ping efficiency.

Lin Congying (left), chairman of the Limited by Share Ltd of the Limited by Share Ltd (left), and Bai Shuo (right) exchange agreement with the chief engineer of the Shanghai Stock Exchange

Comments: from the perspective of the development of the whole business men's clothing industry, with the listing of the nine herd kings, the listed companies in Fujian's business men's wear area will add "new army" nine herd kings after the seven wolves and the young ones.

From the overall market structure of domestic commercial casual men's clothing, although there are also listed companies such as Busen and "snore", its brand regional strength is still strong and its influence in the whole country needs to be further improved.

It can be said that after the successful listing of the nine Mu Wang, the seven wolves, the Lun Lang and the nine herd Wang appeared the rudiment of the "three pillars" in the domestic business casual men's clothing market.

Capital helps them to expand in store expansion, brand internal management process, brand marketing and so on. They are more powerful than other brands. They are constantly accelerating on the road to becoming stronger, and the distance from other two or three line men's wear brands is increasing. Their brand influence is also increasing.

The stronger the stronger, this is also the market performance of Chinese men's wear brand becoming more and more mature.