The Pacific Department Store Was Stuck In Beijing For Ten Years.

Beijing Pacific Department Store

Yesterday, a reporter visited the Pacific department store, which is holding the Zhongqing Festival, to see that the passenger flow of the shopping mall was not much higher than that of weekdays.

A jewelry store's shopping guide told reporters that from the 3 day, shopping mall Zhongqing passenger flow has not been.

The reporters saw that there were no customers in many of the shopping malls, and there were more vacant parking spaces in the underground parking lots. This is quite difficult to compare with the one in the elegant market and the village parking lot in Sanlitun.

According to a person familiar with the matter, Pacific department store has not been accepted by the Beijing market for 10 years.

Although the Pacific department store has been making profits in the mainland market in the fifth years after its opening, it is still questioned by many department stores.

It seems that there is also the first branch of Pacific department store in West Beijing.

In December 2009, Wukesong shop, the second shop of Beijing Pacific department store, was located in the shopping center of Hua Xi Le Mao.

In the second half of 2010, the Northeast retail giant Zhuo exhibition group bought Hua Xi Le Mao.

Reporters learned that, because of the difference in business philosophy with the new owner Zhuo exhibition, the Pacific Department Store Wukesong shop is likely to be retreated.

Statistics show that the Pacific department store, founded in 1987, is the industry of Taiwan Pacific SOGO department store.

Pacific Department Store entered the mainland market in 1993, and has many stores in Shanghai, Beijing and Chengdu.

The road to Beijing is constantly twists and turns.

In fact, the twists and turns of Beijing's new and old two Pacific department stores are a microcosm of the development of the Pacific department store in Beijing.

At present, there are many Pacific stores in Beijing and Shanghai. Its parent company is the Far East Group of Taiwan, and the former is the Pacific Construction Group.

Xidan Jun Tai Department Store is the first project of the Pacific Construction Group to sell the department store business to Taiwan far east group and return to the mainland department store.

The pfer laid the foreshadow for disputes between the two sides.

8 years ago, when the Pacific Construction Group voted to build a department store in Beijing, there was a "war of words" with the Far East Group.

At that time, Jun Tai Department used LOGO with the same pattern as Pacific department store, but the color was different.

The Far East group claims that it has exclusive exclusive rights to the trademark in the mainland of China.

Although the Pacific department store finally obtained the right to use the trademark, its commercial operation level was not smooth.

Although in the fifth year of Beijing, claiming to be profitable, the authenticity of this statement has been questioned by the industry.

Today, in the Pacific department store surplus Cobain shop business is plain, at the same time, another shop in Beijing also came out will be retreated news.

Compromise or perseverance?

Since entering Beijing, it has always been difficult to make a clap with the rhythm of Beijing business, which is regarded as the main reason why the Pacific department store has suffered from acclimatization in Beijing.

Guo Zengli, director of China shopping center industry information center, said that during the 10 years of the Pacific department store's entry to Beijing, it was the period when the shopping center with abundant formats and powerful functions achieved a breakthrough.

In order to cater to the tastes of Beijing consumers, old brands, including department stores, have begun to pform into shopping centers.

Because of its excellent performance in the Taiwan stronghold market, Pacific department store still has its location and operation in accordance with its successful business model in Beijing.

Despite the high brand and management level, there is a difference between the mainstream business and the Beijing business.

Ineffective localization seems to be the "deadlock" of Pacific department stores in the eyes of experts.

In the view of business consultant Liu Hui, the location of the two stores in the Pacific department store is too idealistic. The Taiwanese funded enterprise is too convinced of the blueprint planned by Sanlitun business circle and Hua Xi Le Mao.

This is also a manifestation of its failure to adapt to the commercial characteristics of Beijing.