Interview With Pan Yunlai, A Clothing City In Changshu, China

At the same time, the success of an enterprise is closely related to the strategy of policy-makers. In the twelfth session of Jiangsu (Changshu) Clothing and Accessories Fair During this period, a brand forum, a design competition and a network fair were held. Pan Yunlai, director of the Changshu Garment City Management Committee, has been thinking about the path of professional clothing market transformation and putting it into practice. Today, "how to transform the market into a comprehensive business district" is an important topic for Pan Yunlai to consider.

Reporter: Recently, the "2011 China clothing brand marketing forum" was held in Changshu. Changshu garment city is one of the co organizers. What do you think is the significance of hosting this forum?

Pan Yunlai: the 2011 China clothing brand marketing forum sponsored by the Circulation Association of China Textile Industry Association is selected in Changshu. It is the affirmation of Changshu's clothing brand development and is our honor. I think holding such an event is of great significance. Specifically, it can be summarized as follows.

We should look for new thinking of brand development and channel expansion of garment enterprises; share successful business models, innovative ideas and practices of well-known clothing brands outside Changshu, learn from the experience of garment brand development in the field of industrial clusters, enlighten the upgrading and development of Changshu's clothing brand, promote Changshu's clothing brand models, speed up the upgrading of Changshu's garment industry and clothing brand, disseminate innovative service thinking concepts of Changshu's professional market, such as China's brand clothing center, and serve more brand marketing.

It should be said that through the holding of this forum, entrepreneurs who participated in it reflected positive results and showed great results, which provided inspiration for their brand development in the future.

Reporter: the "China brand clothing center" has been listed in the clothing city of Changshu, which has attracted the attention of the industry. This is the only brand clothing base established by the textile industry association in the whole country. What is the advantage of "China brand clothing center"?

Pan Yunlai: the market position of "China brand clothing center" is: domestic and international brand clothing, clothing image shop, join wholesale professional market, I think it has five advantages:

First, China's brand clothing center has gathered hundreds of well-known trademarks, Chinese famous brands, clothing and apparel brands.

Two, China's brand clothing center has excellent geographical location, first-class hardware conditions and professional management team.

Three, the Chinese brand clothing center pioneered the "boss school". Every Monday night, it regularly launched all kinds of learning courses, so far it has launched the more than 50 phase. We have comprehensively promoted the quality of business management and won wide acclaim from the operators.

Four, the Chinese brand clothing center first promotes the Changshu clothing city night market business circle, under its influence and the impetus, the Changshu night market of the clothing city is becoming more and more colorful.

Five, the Chinese brand clothing center, in all directions, creates the "fishing net", and enters the business entity to realize the simultaneous operation of the entity shop and the online store, and the market provides the whole technological service.

Reporter: the transformation and upgrading of the professional market has been a hot topic in the industry. Now, how does the Changshu clothing city, which has already embarked on a steady development track, adapt itself to the overall environmental change and embark on a new road of development?

Pan Yunlai: the development of specialized market has been in dynamic change. The specialized market is a systematic project, and there are many conditions for growth. Changshu is an old market that has been operating and accumulating for more than 20 years. The resources of dealers and agents in various parts of the country are relatively stable, and the market supporting facilities are relatively complete. Most of the traders have 40 years of tenure, which have long been rooted in this. This is the power source for the development of Changshu garment city.

In the past two years, we have completed the adjustment and upgrading of the dynamic demand of Changshu's clothing market. The original clothing market in Changshu was mainly based on 15-20 square meters of shops, but now it is mostly 100-200 square meters of large bay, and other brand enterprises have entered the office directly.

In e-commerce, we have made an initial attempt, such as the holding of the Internet fair, and the combination of online and offline transactions is the general trend. Changshu garment city should play an exemplary role in the development of e-commerce.

In recent years, there are about 150 thousand people shopping in Changshu. This part of the passenger flow has been excavating. In this regard, we are changing the positioning of Changshu's clothing market from the market to the shopping mall, mainly by wholesale, with retail as the supplement, and the two markets will not give up. Under this concept, we also introduce resources such as performing arts center, tourism company and fashion creative center to make the concept of tourism shopping more complete.

Reporter: would you like to talk specifically about the successful practice of Changshu Garment City in building e-commerce platform?

Pan Yunlai: with the rapid development of e-commerce, online shopping and online distribution have become an important part of daily business activities. We have to seize this opportunity to create a new bright spot through innovation.

In 2004, the Changshu garment city invested in the establishment of the flourishing Shang Dynasty Information Industry Co., Ltd., with the support of the Chinese Academy of Sciences, the garment city independently developed the Shang Dynasty network, and was committed to creating a new mode of "interactive operation from the traditional tangible market to the tangible entity Market and the invisible online market". In April 29, 2010, the e-commerce platform of Changshu Garment City in China was formally launched on the Alibaba professional market channel, and the current development momentum is strong.

Recently, during the opening ceremony of the twelfth China Jiangsu (Changshu) clothing and fashion fair, we also held the first online trade fair of Changshu clothing city, China, with the theme of "colorful online shopping and e still life", and also achieved gratifying results.

Reporter: Changshu garment city is recognized as the leading garment market in China. Please introduce the current development of Changshu garment city.

Pan Yunlai: at present, the clothing city of Changshu has about 3000000 square meters of market and supporting facilities. There are 35 professional markets and 30000 merchants. The average daily cash flow exceeds 1 billion 200 million yuan, the daily average flow rate exceeds 250 thousand passengers, and the average daily cargo throughput exceeds 3000 tons. It has been ranked the top ten professional apparel market in China for three consecutive years. In 2008, it won the "market change China" outstanding contribution award. In 2010, it was appraised as the "advanced group of the national textile industry" by the China Textile Industry Association.

Since 2008, the establishment of the integrity market has also made some achievements. The standard system for creating the integrity market has been promoted to the whole country by the State Administration for Industry and commerce, and has won the first title of "the civilized and trustworthy market of Jiangsu province".

"A market, a thriving industry, a living economy and a rich people" have been fully demonstrated in Changshu clothing city.

Reporter: "12th Five-Year" is an important opportunity for the development of our garment industry. What are the preparations and plans for Changshu garment city?

Pan Yunlai: Changshu garment city will seize the opportunity of the opening year of 12th Five-Year. Based on China and facing the world, it will focus on the development strategy of scale, specialization, branding, informationization, diversification and internationalization. While improving hardware facilities, it will vigorously upgrade software services and promote the transformation and upgrading of the garment city. We will continue to accelerate the construction of key projects, improve the infrastructure of the garment city, enhance the regional carrying capacity, and lay a good foundation for the new round of development of the market.

The next ten years will be a critical period for China to build a strong textile industry. For the garment city of Changshu, it will also take a new stage of transformation and development. We will promote the improvement of the local brand design level, conform to the current economic situation, and guide the garment enterprises to combine the technological productivity and the cultural productivity organically, and lay a solid foundation for the adjustment, transformation and upgrading of the garment industry in Changshu.