One Of The Marketing Secrets Of Color Cosmetics Store To Win The Market.
Location of franchised stores:
It is not necessary to say, we must choose the most "hot" shopping place in the region. The store is not necessarily big and is gathering.
fashion
Every inch of land, even one or two counters, can achieve twice the result with half the effort.
Good shops not only embody a certain artistic beauty in environmental design and display, but also reflect the unique style and business philosophy of the exclusive store, which impress consumers deeply, directly affect customers' buying behavior and affect the performance of exclusive stores.
Product display should be in line with
brand
Under the condition of making full use of the space in the shop, we should be able to embody the connotation and style of the brand, the overall image and the beautiful appearance and the artistic sense.
Environmental Design:
A. is clean, bright and quiet. Shop windows, floors, merchandise, counters and so on should be kept clean and tidy at any time.
In a cluttered shop, customers will have a strong sense of disgust.
B. showcase and signboards (especially signboards) should have bright features. Shop heads display special aesthetic doors and large screen Video Promo to attract customers' eyeballs.
C. decoration should be unique in style and highlight the key points.
Mature women's makeup should be matched with the colors of the product, decorated with bright colors, giving people a strong visual impact.
Young girls should choose soft and bright colors to make up their make-up. Warm shops can enhance customers' sense of identity and trust.
Skin care should be as light as grass, and as simple as possible.
D. good lighting can create a neat, tranquil and light shopping environment. The make-up is colourful. It can use special lighting to make the product's color, texture and quantity feel very real, and highlight the effect and stimulate consumption desire.
In addition, the storefront should be designed with some lingering charm, posting some special colored paintings or hanging some ornaments, creating a warm feeling of family style, increasing customer's liking, and reflecting the details of our store.
Create a relaxed and pleasant atmosphere through good air conditioning, sound effects and friendly service position.
Music can affect
customer
According to the unique connotation of cosmetics, we can play elegant piano music and gentle rhythms and slow music.
Keep the indoor air fresh and pleasant, and sprinkle with elegant perfume.
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