Sweeping Out The Electronic Business Shoe Giant Peng Huaicheng

Peng Huaicheng, general manager of Guangzhou star Chen Shoes Co., Ltd., based on the forward-looking e-commerce concept, has rapidly transformed the enterprise into a dark horse in the field of e-commerce in China's footwear industry. Peng Huai cost people also created outstanding achievements in the e-business footwear industry, and both the media and their peers are known as "the e-commerce community." footwear industry Giant.

Arduous pioneering career, perseverance and heroic nature.

Peng Huaicheng was born in the 70s of last century, and his five brothers and sisters were in the middle. Taking care of his brother, the burden of supporting his parents is on the shoulders of general manager Peng Huaicheng. He dropped out of junior high school in grade two to work in Dongguan. In the daytime, do everything possible to find a job, sleep in Litchi woods and barren grass in the evening, and will be chased by the security team every day. Finally, he raised his three day application letter, which attracted the attention of a Taiwanese shoe factory owner. The boss asked, "what do you do?" Peng Huaicheng, a teenager, replied, "nothing is to be done." The boss asked again, "what can I do?" the answer is: anything can be done. So the boss let the security guard take the broom to Peng Huaicheng to sweep the doorway to show him that the Peng Huaicheng who grew up from the farm work grew up to clean up the factory gate 35, so the boss was moved by Peng Huaicheng's persistence and made an exception to employ him. The first week's work is to knock on shoes and chicken butts, knocking 400 pairs per hour on average, full of bullae, and not seeing hand sewing with swollen hands. But Peng Huaicheng was holding on to his vision of the future and grit his teeth. His efforts also returned to his due return, and grew from casual workers to department heads in factories. 1996 Peng Huaicheng went home to start a business and failed. In 1997, he came to a Taiwanese capital factory in Guangdong to serve as the senior manager of the general manager's office, but he lost his job again because of the disintegration of the 911 incident. A month later, he was recruited to work as a factory director in a shoe factory in Guangzhou. He worked as an engineer and got a EMBA degree from Zhongshan University.

In November 2004, Peng Huaicheng borrowed 120 thousand yuan from his friends, rented more than 600 square meters of factory buildings, and began his formal entrepreneurial career. A few times due to difficulties in capital turnover, enterprises are on the verge of collapse. Peng Huai, relying on his persistent faith and perseverance, has been making waves in a crisis, and the business is getting more and more prosperous in Chengdu. In 2006, Guangzhou star Chen Shoes Co., Ltd. experienced third expansion to reach more than 6000 square meters of factory area, and colleagues also enjoy a certain reputation in the industry. {page_break}

　 Adhere to the core competitiveness of enterprises to avoid the impact of market financial turmoil

Nowadays, under the leadership of general manager Peng Huaicheng, Guangzhou star Chen Shoes Co., Ltd. has become a well-known footwear manufacturer at home and abroad. It has developed into a high and medium grade industrial enterprise that integrates R & D, design, production and brand marketing of leather shoes, fashion shoes and casual shoes for men and women. Peng Huaicheng, who has had more than 20 years of shoe making experience, has a certain reputation and good reputation in the industry. With the expansion of business in the world, enterprises are growing and growing, forming a factory area of 6000 square meters, more than 300 employees, with modern production equipment, fine manual workers, efficient management team.

Guangzhou star shoes Co., Ltd. adheres to the enterprise development strategy of "quality decides the future", so the product quality is excellent and the production is excellent. It not only sells well in China, but also sells to high-end markets such as Italy and other European and American countries. Even in 2008, under the financial crisis, thousands of large and small footwear enterprises in Guangzhou went bankrupt. General manager Peng Huaicheng led Guangzhou star Chen Shoes Co., Ltd., which attracted many domestic and foreign enterprises by virtue of its good reputation, exquisite workmanship, superior material and corporate integrity. Even Italy brand Laura Biagiotti, China's famous clothing company PeaceBird (Taiping bird) and FeerBird (free bird), China's e-commerce brand Moonbasa (dream bazaar) and VANCL (fan Kai pin) and other enterprises have made a deep collaboration with Guangzhou star Chen Shoes Co., Ltd.

All the miracles are created by general manager Peng Huaicheng's precise strategic direction, scientific management ideas, decisive business strategies, bold market breakthroughs and frank conduct standards. It can be said that the brilliance of Guangzhou star Chen Shoes Co., Ltd. is a flash of noble sentiment and professionalism led by general manager Peng Huaicheng.

But in the face of all this, general manager Peng Huaicheng did not feel complacent. Instead, he began to think deeply. Because general manager Peng Huaicheng found that more and more footwear production and processing enterprises began to price competition in China. The sales of traditional market channels began to show a monopoly tension. Consumers from the emphasis on quality sublimation to pay attention to brand; on the other hand, faced with many foreign brands through China's enterprises to carry out OEM, instead of affixing foreign trademarks, it can easily sell back to the Chinese market brand marketing at several times price. Traditional production and processing advantages are becoming weaker, and even enterprises can not make profits.

As a result, general manager Peng Huaicheng resolutely formulated a business strategy to create his own brand and develop new brand marketing channels, and led the team to continuously study and learn e-commerce knowledge.

　 Establishing enterprise's own brand and developing new channel of e-commerce

General manager Peng Huaicheng knows well that only the brand is the continuation of the life of the enterprise, which means that it will have a brighter future. General manager Peng Huaicheng adapted to the changes of the times, rapidly changed his concepts and strategies, and formulated the strategic development plan of "making good products before making the brand". From the development, production, publicity, sales, corporate image publicity and other market behavior, the brand takes the brand as the center. After several years of struggle, the company's "alinli (A Linli)", "JOYBANY (holiday Companion)" and "KEN.KENNY (Candi Kelly)" brand finally become the famous footwear brands in China.

In the early days of creating the three brands of "alinli (A Linli)", "JOYBANY (holiday Companion)" and "KEN.KENNY (kendi Kelly)", Peng Huaicheng's general manager clearly realized that if the traditional footwear market wants to make the brand bigger and better, it will take a long time to pass the traditional channels, and the cost of each link is large, the development is slow, the product homogenization is serious, and the competition is becoming more and more intense. And e-commerce can rapidly expand the advantages of production enterprises, build new marketing channels, and establish brand image.

Only by formulating e-commerce marketing strategy conforming to the development of enterprises can we be invincible in the market competition full of opportunities and challenges. So general manager Peng Huaicheng made up his mind to increase investment, use network marketing and e-commerce mode to reorganize enterprise resources and strategies, and carry out deep marketing cooperation with well-known e-commerce platform Taobao network. Nowadays, the three brands of "alinli (A Linli)", "JOYBANY (holiday Companion)" and "KEN.KENNY (Kendy Kelly)" have exceeded thousands of sales per day on the Internet. General manager Peng Huaicheng said: the next step will be a huge sum of money to expand e-commerce channels, and increase market strength to enhance the reputation and sales of its own footwear brands.

Peng Huaicheng's general manager's success is just like the KEN.KENNY (Candi Kelly) top luxury brand shoes produced by star Chen shoes industry, which has been successful after numerous polishing. Today, the wave of e-commerce has swept across the country. General manager Peng Huaicheng feels that e-commerce is an inevitable choice for traditional production enterprises, is the only way for traditional enterprises, and is also a brand new product marketing mode from production enterprises to consumers. I believe Peng Huaicheng, the "shoe giant of China's e-commerce industry", will lead the company to create more brilliance and contribute more to China's e-commerce.