LACOSTE New Concept And Originality

The power of LACOSTE fashion comes from its brand founder, Ren Lacoste.

He is a bold and elegant wise man.

When he first designed the Polo shirt, he broke the rules and brought the modern fashion into the tennis court.

When classical elegance swept away, Mr. Ren Lacoste removed the sleeves in his design, completely changed the fabric, gave the athletes greater freedom and a new look.

In order to make clothes comfortable and unbending in style, he created a brand new concept: sportswear.

Spring 2011: L.12.12, a new life attitude, symbolizes a new concept of communication, and indicates the dawn of a new era in the spring of 2011.

It will appear in all media platforms and brand communications since next January.

Nowadays, companies and their agents hope to create new brand charms for LACOSTE and make them stand out in the competitive market.

When people resist the constant luxuries and demand more simple, elegant and durable clothes than ever before, LACOSTE insists on their modernity, pioneering and enterprising, and launching a new round of product publicity.

BETC Luxe was inspired by the spirit of Ren e Lacoste: unique style, and thus found the brand new slogan and communication concept: fashion is original.