How Do Fabrics Interact With Sports Brands?

In the process of product development of sports brand, fabric enterprises have been playing an important role.

As the upstream of the industrial chain, it is the mission of the fabric enterprises and the important profit growth point to convey the latest raw materials and functional information to the downstream clothing brand in the fastest and most effective way.

So we can see that in recent years, the development of functional fabrics has emerged one after another, and there has been a lot of praise and praise. Of course, innovation is worth encouraging, but the value of most functions has not been reflected.

In the final analysis, in the process,

Embodiment of gold content in perceptible functional fabrics

Functional fabrics have always been the focus of sports brand competition. From the development of recent years, the truly high gold content function of the market is what consumers can feel immediately during the trying process, such as cool fabrics.

In 2008, Lining launched a series of cool feeling, the market reflects very well, enterprises are also paying close attention to this kind.

From ice gauze, memory fabric to cotton imitation chemistry

Fashion and comfort are no less important.

In the past two years of costume design, the application of fashion elements has become an important topic for designers. Fashion and functionality will be skillfully integrated.

"In the spring and summer products of 2011, the precious birds used the classic Palace Dress elements on the T-shirts of functional fabrics and gained the recognition of customers.

The use of wrinkles not only satisfies the amount of activity required during exercise, but also increases the three-dimensional sense of clothing.

In addition, the designer has boldly adopted some jacquard fabrics that he had never used before.

The breakthroughs in all these details have injected new feelings into the clothing of enterprises.

Zhong Shiqiong said.

Rather than the small greedy pursuit of fashion, comfort and function, it is a real demand for the consumer market.

Whether it is Lining or a good bird, sports brand positioning is gradually younger and fashionable. This is a big trend.

"In 2011, there was a great breakthrough in the style of enterprise products. In order to satisfy the young consumer groups growing up after 80 and 90, the products would only keep pace with the young people and move closer to the fashion trend so as to win the initiative in the consumer market dominated by young people."

Zhong Shiqiong said, "this requires not only innovation in product modeling, but also innovation in materials and technology, functionality and comfort."

For this reason, the products of the new season have also been adjusted accordingly, and the shoe models are more dynamic in shape, color and application.

According to Zhong Shiqiong, the details of the design are more targeted and targeted, such as the strengthening of environmental performance, the application of renewable environmental rubber, the integrated design of weaving flowers, etc. on the breakthrough of performance, lightweight material support bar, Oxford cloth differentiation, flannel and other new arts and crafts, material combination and color collocation will enhance the price performance of this season's products, and the overall performance of the products will be greatly improved.

Who is making the selling point of big heat?

From the pmission direction of the industry chain, fabric enterprises should be the first to get in touch with the trend of fashion. They spread the market selling point downstream to a matter of course. In the view of garment enterprises, fabric enterprises often only assume the functions of production and processing, and lack of control over the selling points.

This divergence has been a long time, and there has been a great change in the concept of "right to speak" in the market.

As Lv Tieshan said, long term cooperation with Lining is the world's leading supplier of fabrics. Their latest technology can be introduced to Lining in the shortest time. Although the marketing mode of each clothing brand is different, but for a certain function, such as cool feeling, all brands feel worth doing in summer, so the clothing brand is promoting, and the fabric enterprises are constantly improving their functions, which will form a big selling point of the market.

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This shows that win-win cooperation has reached a consensus between fabric enterprises and garment enterprises.

Every quarter of Lining's product development will come up with a clear plan, and also hope that the fabric enterprises will feedback some new raw materials and new function information.

But Lv Tieshan also pointed out the shortcomings of the domestic fabric enterprises. The planning cases provided by Japanese and Taiwan textile enterprises are very in place. The combination of pictures and colors shows the use of fabrics very well. The product superiority tells the fashion designers in the most intuitive way. When the domestic materials enterprises are recommending their own innovative products, they also need to learn how to clearly display the fabric use.