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Last year, Givenchy, Gucci, Marc Jacobs, Lacoste and other luxury brands or fashion brands extend their warm hands to rubber shoes. You can buy a few hundred dollars. brand The product has made the rubber shoes get a high degree of attention at once. Of course, the trend of rubber shoes is still blowing this year. Apart from luxury brands, Igo leads the way to the public and pays attention to what local buyers can buy. fashion Women's high tide rubber shoes products are very high.

Seventy-two evolution of rubber shoes

Seeing is not true. This is often used in many ways, especially in fashion shoes. When you see a beautiful woman wearing a pair of leopard print shoes, I want to tell you that it may be a pair of rubber shoes.

The so-called rubber shoes are not old pronouns and cheap pronouns. In this circle, we can not fail to mention the two brands of rubber shoes. One is Brazil fashion shoes Melissa, the other is Crocs, which is very familiar to domestic users. The product of Melissa is nicknamed jelly shoes. The PVC material used is specially developed. Besides the comfort of wearing, the styling fashion is changeable, the light candy fragrance is the biggest selling point of the brand. In addition, Melissa is an old hand in cross-border cooperation, and many cattle people such as fashion naughty JeanPaulGaultier, colourful master KarimRashid, architect Zaha Hadid and punk godmother Vivan-Westwood have designed products for Melissa. Although there are no special shops selling Melissa jelly shoes in Guangzhou, you can buy the brand products in Lane Crawford near Hongkong. The price is about 500 yuan to around 1000 yuan.

For Crocs, consumers are naturally not familiar with it. The Yangcheng Evening News reporter at the Crocs counters of several shopping malls in the city saw that women's rubber shoes products emphasize fashion design, mainly in the body design of shoes, and the style also includes the styles of ship shoes, sandals and so on. For example, the Lei Li high-heeled shoes are a highly deceptive product. The reporter saw that this product was designed with a sloping cloth, with a linen fabric upper, and the leather Department was strengthened with the adjustable ankle belt to add a sense of fashion. From outside, it was hard to equate the "rubber shoes". In addition, reporters also saw that Crocs also launched products such as leopard flat shoes and Hello Kitty flat shoes this summer. In this summer, women's rubber shoes are also painted with bow, ballet ribbons, suede, architectural aesthetics and other popular elements.

Sports products water test rubber shoes

Over the past two years, rubber shoes have changed from practicality to the latest fashion, sports and high-end. In addition to the main fashion sense this season, sports shoes can not be ignored. Yangcheng Evening News reporter noted that Adidas and Nike also launched related products this season. In the Adidas counter, the reporter saw a woman's casual shoes product, holding it on her hands and feeling the weight similar to the two bags of paper towels. The salesperson introduces that this product uses the Vibe Surround technology to complete the shoe, this can effectively provide the good footstep package, besides the light, also uses the fragrant shoe body design. The other one added elastic tape to the heel and the rest was plastic. "Summer wear is light and breathable, and it can also be waterproof. Many girls like this kind of plastic shoes." sales staff think that the price of plastic shoes is higher and fashion is acceptable, so the consumers' acceptance is higher.

The reason why rubber shoes are popular is also inseparable from the price. Just like last year's luxury brand launched rubber shoes, the price is below thousand yuan, compared with other brands of shoes, the price is cheap. The mainstream rubber shoes products in Guangzhou are priced between 300 and 500 yuan. For example, the price of Crocs new products is basically 450 yuan this year, while the two products of Adidas are priced at 300 yuan.

However, the sales personage reminds, because most of the rubber shoes adopt PVC as raw material, after one-time molding process, it is easy for consumers to encounter Shanzhai goods on the market or online sales. It seems that the appearance is not very different. In fact, the quality between authentic products and Shanzhai products is very different. The PVC material used in the genuine product is specially treated, the shoe body is tasteless and odourless, the gum is soft, light and without traces. If it is a high-end brand of Melissa, the unique fragrance will not wear out for a long time.