Korean Lotte Department Store In Tianjin Promotes Differentiated Services

In June 17th, the Tianjin store of Lotte Department, located on the East Road in Nankai District, Tianjin, opened with a total construction area of 50 thousand square meters. It is the first independent high-end high-end department store in Korea.

Complex commercial facilities, new format layout, differentiated marketing, unique brand and value-added services have injected new blood into the local retail industry.

Its mature business model will lead the Tianjin department store industry into internationalization.

Lotte brand positioning is at the high-end level, mainly facing the urban white-collar fashion crowd, creating a collection of shops with diversified commodities. Among them, the international quality Museum, the Korean fashion hall, the Premium Food Museum, the IT Experience Hall, the children club and KidsWorld will all bring surprises to the guests who pursue fashion with their unique style.

In terms of brand strategy, Lotte Department store has a unique way to make a collection of eight unique brands, and strives to become a unique and wonderful fashion in Tianjin market.

The famous French leather goods Longchamp, the Swiss premium watch brand Jowissa, the Spanish fashion women's brand (Hispanita), and the leather products Furla, Wland and exquisite shoes from Italy (ECHELL) will attract the attention of Tianjin fashion crowd with their unique charm.

In addition, the world's leading fashion brands CKCollection, the top American fashion brands MichaelKors, the top European leather goods brand MCM will also be attracted to the charm. The top cosmetics brand snowflake show from Korea is the first time to enter the Chinese market, which will become the highlight of Lotte's gift.

For China's local market, Lotte Department is rooted in the international advanced Premium, Trendy, Life-Style and other advanced planning concepts. It adheres to the idea of "differentiated service", which is innovative and changeable, and presents a pleasant surprise experience for Chinese fashion consumers.