Garment Retail Business Resumed Operation In Downtown Sendai, Japan
In addition to individual business circles, commercial facilities and department stores in Sendai were resumed business before the long holidays (May 3~5). During this period, merchants also had a long time in the promotional war, and sales exceeded the same period last year.
In order to restore the most influential tourism industry after the earthquake and attract more tourists from home and abroad, Sendai began preparations for the "Qixi Festival" (August 6th ~8 8).
Businesses are also actively planning various businesses in the summer and autumn.
Promotion
Activities to dilute the heavy atmosphere after the disaster as soon as possible.
Near the Sendai station, the Sendai Anpanman children's amusement theme park and ancillary business district, which are scheduled to open before the long holidays, are about to start.
The business district, which resumed business on the eve of the long holiday, launched a relief sale for the purpose of saving the losses after the earthquake.
Individual shops, which were affected by both the earthquake and the storefront decoration, have been opened in the long holidays.
In the commercial area outside Sendai, there were also rare cases of parents buying children's stationery and clothing after the earthquake, and the business atmosphere was restored.
The clothing retailing industry in central Sendai also resumed operation during the long holidays.
S-PAL Sendai, which resumed business in April 1st, has a 10% increase in sales compared with the same period last year.
Sendai PARCO realized through TV advertising and discount activities.
Sales volume
17% growth.
Sendai FORUS, which was postponed to its business in April 17th due to the reasons for its physical examination and repair, still achieved a 30% increase in sales in the case of individual shops closing.
In the suburbs, SELAV, which resumed business in April 13th, doubled its sales after a week of opening, and sales increased by 30% during long holidays, although sales in April were only 18 days, but sales exceeded last year.
When the EAON shopping center was closed on the 3 floor, its turnover broke through the same period last year, up 8.9% over the same period last year.
The sales of individual stores in the area even increased by 2~3 times in the same period of the previous year.
Sendai port and Sendai spring oitres are scheduled to resume operation in June.
EBeanS, a 45 year old business district, had to demolish some buildings affected by the earthquake. The company plans to rebuild the existing buildings and is expected to resume business this autumn.
Compared with the low consumption in March after the earthquake, students are now in the new semester.
Purchase
Busy season.
In the promotion campaign under the environment, this year's retail store has seen an unprecedented boom, but I wonder if this good momentum will continue.
In order to eliminate the gloomy atmosphere after the earthquake as soon as possible, businesses will continue to launch various promotional activities this autumn.
Sendai FORUS will launch the Sendai fashion show in September, and FORUS has been in touch with shop street.
In the same month, S-PAL Sendai and Sendai PARCO also competed in launching the fashion show on the two floor of Sendai station.
The EAON shopping center is planning to launch a press conference on the west side of the business district (seaport city). After that, the event is scheduled to be held every Sunday.
Due to the negative publicity of the nuclear leakage incident, the region also hopes to publicize the safety of its food to consumers through this activity.
The theme of "Fuhao" has also entered the preparatory stage.
There are a number of developing commercial areas near Sendai station, such as Eden and Anpanman children's theme parks.
Eden, which was originally planned to open in April 27th near the west exit of the station, has won 16 entries including Moss food and other fashionable coffee shops, clothing shops and dessert brand stores.
According to operator Oricos real estate, the commercial facilities are being renovated and rebuilt at the time of the earthquake. Therefore, raw materials and workers are hard to guarantee, but the company's shop plan before the earthquake is unchanged.
At the same time, following the Yokohama and Nagoya shops, the fourth Anpanman theme parks to be opened in the east of the station will attract a large number of family visitors, which will further promote business prosperity in the region.
With many new venues and electrical retail outlets and other new additions, Dongkou will be pformed into a new leisure entertainment business dominated by young people.
In the next few years, there will be more commercial facilities and hotels in the area. These projects have entered the construction stage.
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