The Wedding Ceremony Is Like Singing &Nbsp; The 9 Billion Industry Of Personality Wedding.

After a lifetime wedding, 80 generations spent all their time thinking.

The average cost of new couples in Chengdu

2007 61500 yuan

2008 52000 yuan

2009 68500 yuan

In 2010, nearly 80 thousand yuan.

Wedding has become another consumer hot spot after real estate, automobile and education.

The sound engineers, dance artists, cameraman and so on will join the wedding industry.

From the number of new wedding day, the new Chengdu people

Every year from 5 to June is the peak of wedding day, and now the new people who are the protagonists after 80 and 90 are also different from their predecessors. They pursue their individuality and hope to integrate more fresh elements into the wedding ceremony. They imitate large pieces of stills to make wedding dresses, the ceremony scene is dressed as premiere and wedding invitations to make fine tickets, bicycles and buses to make wedding cars.

However, if we want to turn these into reality, we have to spend money.

A case

After walking through the green lawn and crossing the elves' wishing vows and wishing trees, the beautiful bride fanned a pair of angel wings to fly in the gorgeous fireworks and melodious violin music.

At the end of last month, a special wedding ceremony was held in Wangjiang Hotel East, so that the guests who participated in the wedding ceremony were still delighted.

"The wedding was held in the evening. Besides the LED display in Central Taiwan and the effect of fireworks on the open theater, the exclusive LOGO, which was composed of the new family's phonetic alphabet, was printed on wedding candy, invitation cards and light radiography."

Describing the scene at that time, the wedding planner Qiao Jian, general manager of Chengdu red Hydrangea wedding, said that the wedding took "personalized customization", where the host of the master of ceremonial romance and the "bubble cloud machine" were invited from the scene, or from Shanghai.

Although it was only a few dozen minutes, it took a lot of thought.

For this love movie, there were 4 days to set up the stage. The bridegroom, bride and friends rehearsed many times, and the lighting and sound effects were also revised.

Qiao Jian also told reporters that with the increasing number of wedding companies to choose from, the demands of new people are rising.

"Before getting married, put on a few balloons, a flower car, exchange wedding rings, take a few photos." now, the vocal artists, dance teachers, photographers and so on will be added to the wedding industry.

He said.

B accounts

Chengdu spends nearly 80 thousand of its average.

Nowadays, the new person's pursuit of wedding personality has long been unable to accept the red wedding invitation card. "As long as new people can think of things, they can make personalized invitation cards."

A seller of Taobao's wedding invitation told reporters that movie tickets, shipping tickets, bank checks, newspapers, imperial edicts, air tickets and so on can be done in a variety of styles.

For example, the "movie ticket" version can be printed on the wedding photo of the new person. The "starring" is the newcomer's name. The "airplane ticket" can be written as "flight schedule" love 1314, "boarding gate" and so on.

Each personalized invitation is priced from 0.35 yuan to 2 yuan, usually 50.

"But the material and design are slightly better, and the price is more than 4 yuan or more.

If the cost is 200, the cost will be 800 yuan.

There are also masters from Japan and Korea who have designed invitations for hundreds of dollars.

Of course, personalized invitations can only be regarded as the expense of new people.

Because Chengdu newcomers spend more time on weddings every year.

According to the Chengdu Wedding Association's 2010 Chengdu wedding survey, there were more than 11 couples registered to marry last year. The cost of each couple's wedding has been nearly 80 thousand yuan: the wedding banquet is around 35 tables, and the average cost of each table is 950 yuan, which amounts to 33000 yuan. The total cost of cigarettes, alcohol, beverages and sugar is 13000 yuan. (35)

This is far higher than the average wedding cost of Chengdu new people in 2009, 68500 yuan, 61500 yuan in 2007 and 52000 yuan in 2008 due to the earthquake.

Judging from the consumption of the wedding day, the new Chengdu's spending power is currently ranked three in the country.

In addition to the heavy cost of wedding banquet, wedding banquet products (drinks, beverages, wedding sweets, wedding customs, etc.) grew most significantly in the consumption of wedding.

In the wedding jewelry, the average cost per couple is 4000 yuan, the wedding dress and the dress cost 3000 yuan, the wedding photo costs 4000 yuan, and the marriage room layout costs 3500 yuan.

The wedding service has become the biggest expenditure for the new addition to the wedding banquet.

"Now that a wedding is in order, in pursuit of individuality, there are a lot of props for weddings which are almost never seen before."

According to Qiao Jian's recall, ten years ago, when the red Hydrangea was just set up, there were about 10 wedding companies in Chengdu, and the average wedding cost was about 1000 yuan.

With the consumption level of Chengdu City at present, the popularity of the wedding ceremony is around 10000 yuan. A custom-made thematic "high-grade" wedding cost will be more than ten million yuan, and even there is no shortage of single "million".

C industry

Personalized demand urges wedding service fees

Qiao Jian said that to meet the current needs of Post-80's wedding personality, wedding companies are also constantly upgrading the service level and content.

Qiao Jian said that as the division of labor in the wedding industry is becoming more and more detailed, there are more expenses in the personalized wedding ceremony, such as arrangement, photography, photography, DVD post production, makeup, wedding supplies, flower art, planning, voice control and so on.

"For example, bridal make-up and wedding ceremonies are also priced at a price per year. The same makeup artist used to earn only 100 yuan. Now the Internet has been fried to 1000 yuan, which should be made at least six months in advance, otherwise there will be no schedule."

He also admitted that this year's appearance fee of Chengdu wedding celebrator has also risen to varying degrees. Among them, the professional wedding hosts are different from 500 to 5000 yuan each time, while some "industry famous mouth" light companies pay annual salaries of up to 120 thousand.

It is not only the wedding companies that have seen the benefits of the post-80s wedding, but also the taste of the high-end hotels. Many high-end hotels in Chengdu have been working with wedding photography and wedding banquet design to bring the fashionable elements of wedding fashion into the market this year.

Among them, in May 20, 2011, the first wedding hall in the country was settled in five star hotels in Chengdu.

"With the improvement of living standards and changes in the concept of life, marriage has become a hot consumer after real estate, automobile and education."

According to Chen Bin, general manager of Homeland Hotel Chengdu, according to the development trend and characteristics of the wedding industry, high-end hotels have the advantaged indoor and outdoor "place advantages".

To this end, the hotel has invested heavily in creating 6 different themes of the wedding hall, providing more creative space and diversified choices for new people's wedding to further seize the market.

"In many five star hotels in Chengdu, the wedding venues are booked up six months in advance."

"The concept of young newcomers is constantly changing, no longer eating and drinking. Many people let the wedding become a big emotional party for friends and relatives to increase their affection," said Cheng, manager of public relations at Wangjiang Hotel.

She said that many hotel parties have taken outdoor wedding and night wedding as a new important development business.

D outlook

Wedding market ushering in new opportunities

"Chengdu people's consumption concept is new. Wedding is not necessarily the most expensive, but it is the most expensive way to spend."

Meng Ting, President of Chengdu Wedding Association, said in an interview with reporters: "from the number of practitioners in the wedding industry, it should be ranked the top ten in the country, but from a business perspective, it can rank the top three in the country."

Chengdu has only more than 2000 wedding companies, more than 500 studio buildings, and tens of thousands of restaurants and farmhouses, providing services for new weddings, montin said.

Among them, there are only 8000 professional wedding talents in Chengdu, up to 10 thousand people.

In the face of the market cake of nearly 10 billion worth and the huge market behind its industrial chain, it is obvious that the whole industry has a relatively rich income.

Monting believes that the number of new marriages in Chengdu will reach a high peak in the past two years because the generation after 80 is generally suitable for marriage.

And jewelry, wedding dress, clothing, bed, electrical appliances, wedding etiquette, wedding photography and more than 10 accumulated, Chengdu annual wedding spending can reach about 9000000000 yuan or even higher, the market potential is huge.

In the future, wedding agencies should be prepared to dig deeper into the wedding economy.

West China Financial Review

After 80 to promote wedding brisk walk

"No car, no room, no diamond ring, no wedding, no honeymoon, no wedding dress, no money, naked marriage, will you..."

Recently, the "naked marriage era", which is being launched recently, triggered a great debate on "beating love with details". After 80 years of age, he grew up in the age of material abundance. He read Qiong Yao's novels, drank Starbucks, and felt a little petty bourgeoisie in his heart.

And a lifetime of wedding consumption is the time to release these romantic feelings.

So Chengdu people spend more and more on their wedding day than ever.

However, it is precisely these personalized consumption demand that constantly urges the market to develop rapidly. Some comprehensive wedding institutions that have the ability to provide "one-stop" services should be born at times, and the industries that give the newcomers will achieve a win-win situation in the joint venture.

"At present, Chengdu wedding related enterprises are still relatively weak and scattered, and lack of industry oligarchs, but" self governance "has gradually changed into" joint operations ".

Businesses in every aspect of the sweet industrial chain have been sniffing business opportunities and consciously starting to layout and integrate them. Some dominant enterprises will become regional leading enterprises through the integration and expansion of industrial chains.

Compared with the development process of the mature wedding market at home and abroad, it is found that the wedding industry in Chengdu is evolving and upgrading from the initial stage to the large-scale stage.