French Are More And More Inclined To Buy Medium And Low Grade Sports Shoes.

The statistics released by NPD, a market research firm, showed that the French are increasingly inclined to buy medium and low grade sports shoes, and the sales of high-end sports shoes are greatly reduced.

According to data, France sold 41 million 600 thousand pairs of sports shoes last year, an increase of 2.6% over the previous year.

In the same period, sales of sports shoes increased by only 0.3%, the lowest in 10 years.

The French are more and more inclined to buy middle and low grade sports shoes, which is the main reason for the increase of sales volume and the stagnant growth of sales volume.

While the sales volume is rising, the average price of sports shoes has declined.

Last year, the average price of each pair of sneakers in France was 40.70 euros (1 euros or about 1.36 dollars), while the average price in 2005 was 43.40 euros.

Last year, sales of high-end sports shoes with a price of more than 100 euros dropped by 14%, resulting in a sharp decline in the average unit price of sports shoes.

The French sportswear market performed worse last year, and sales fell by 2% over the previous year.

Similar to the situation of sports shoes, the main reason why sales volume is difficult to grow is the upsurge of high-end sportswear and middle and low grade sportswear.