Towards The Clothing World

Looking at the history of human social development, whether in the West or in the East, the emergence and development of every ruling party is reflected in the needs and progress of the national economy and the people's livelihood.

In other words, the change of life from the society and the general public is a concrete manifestation of the guidance of the productive forces represented by the ruling party at different stages of society.

For the ruling party, the standpoints, viewpoints, methods and attitudes on the people's livelihood directly reflect the ruling concept of the ruling party, which directly reflects the nature of the ruling party's political power and directly determines the rise and fall of the ruling party and the survival and death of the ruling party.

In summing up the vicissitudes of dynasties, the sages of our country drew the thought-provoking truth of "getting the people to win the world", "getting more help from the road and helping the less".

Since ancient times, the issue of people's livelihood is the foundation of establishing a country, and the quality of people's livelihood is the answer to the fate of the ruling person.

Since the founding of the Communist Party of China, it has been the sole purpose of serving the people wholeheartedly with the interests of the people as its main interests, especially with the continuous development of China's reform and opening up and modernization. Under the background of diverse interests and complicated interests, the Communist Party of China has always adhered to the development goal of "developing for the people, relying on the development of the people and sharing the fruits of development with the people", winning the trust and support of the masses with a more pragmatic and pragmatic work style.

As a result, standing in the 90th anniversary place of the founding of the Communist Party of China and looking back at the great achievements made by the party in the people's livelihood, the clothes that once led the fashion of the society and reflect the progress of the society on the Chinese soil have also become the beautiful carriers for recording the development process of the party.

In this regard, Chen Jinhua, former vice chairman of the CPPCC National Committee, wrote in the people's Daily "the road to the world's textile power" in February 23, 1995. "In the clothing, food, housing and travel that marks the people's living conditions in a country, the clothing of our people is the most colorful.

In China, the difference between urban and rural areas is the smallest, and the gap is the smallest in developed countries. "

Be plain in one's style of living

Many costumes historians will be popular in all kinds of books in the 30s of the 30s, the calendar and cheongsam of the old Shanghai, as well as the Zhongshan suit, which is popular among military and political officials, as the representative element of Chinese clothing in those years, or even regarded it as a typical characteristic of the social life at that time.

Perhaps because of the particularities of calendar and cheongsam, historians ignored the common people who lived in the vast territory except Shanghai and a few big cities. Those who could afford to wear Chinese tunic, Qipao and Western style dresses were not the majority of the working people.

Therefore, comrade Mao Zedong's report on "caring for people's lives and working methods" at the second national workers, peasants and soldiers Congress held in Ruijin, Jiangxi in 1934, will still have far-reaching guiding significance today in the profound changes of the times environment, people's living standards and the historical tasks undertaken by our party.

"If our comrades really see clearly the central task and know how to develop the revolution to the whole country in any case, then we can not ignore the vital problems of the masses and the life problems of the masses," he said.

This clearly shows that the Communist Party of China carries out any work in order to make people live better.

However, it has to be said that in the early days of the founding of the Communist Party of China until the founding of the People's Republic of China, China's relatively backward economy, poor living environment and poor material conditions made our party and the masses of the base areas unearthed in terms of clothing conditions. But in such a poor and poor environment, the Communist Party led the army and the people to create the clothing system, dressing style and values that were inherited from the Red Army uniform.

In 1931, after the third anti "encirclement and suppression campaign", Liu Baicheng, the then president of the Red Army school, designed the "small octagonal" military uniform, which was designed by Zhao Pinsan, the director of the Red Army school club. It was not only a symbol of the Red Army at the beginning of the revolution, but also a prominent representative of the fine tradition of self-reliance, plain living and plain living.

With the progress of the war, by February 1939, the Central Committee of the Communist Party of China held a mobilization meeting in Yanan, requiring the troops to participate in the production movement without hindering the operation.

The party and government organs, troops, schools and masses in the Shaanxi Gansu Ningxia border region responded to the call and launched a large-scale production movement.

Mao Zedong's own inscription called for "do it yourself and have enough food and clothing". He and Zhu De, Zhou Enlai, Ren Bishi and other central leaders personally started spinning vegetables.

The scene described by the famous essayist Wu Boxiao's documentary work, "Yanan spinning wheel express", shows the spectacular and vivid picture at that time: "it is a grand holiday scene.

Just think of heaven and earth as factory buildings, deep valleys as workshops, and the mountains and the earth arches, and which textile factories in the world have such a scale?

Otherwise, only the buzzing noise has the momentum of the airport cluster taking off.

In the war years of war, under the leadership of the Communist Party of China, the armed forces, with one hand grasping the guns and grasping the production at the same time, not only solved the logistic supply problems of the army, but also improved the living conditions of all the bases and the people of Jiefang District.

But the devastated Shenzhou land left by the old Chinese ruling party for victory has forced the Communists' vision to shift from military to economic construction at the core.

Despite the founding ceremony, the leaders were standing in the middle of the Tiananmen building in the middle mountain suit. But behind the victory of the counter attack of speculative capital buying two white and black, it is still a difficult problem that needs to be solved.

Simplicity has become the key word of that era. Textile and clothing are characterized by durability and durability.

Rely through one's own efforts

In the one or two years since the beginning of the founding of People's Republic of China and after the reform and opening up, the new dress and aesthetic standards have been successfully implemented, and the political mission of changing the change of clothing has been completed.

In the early days of the founding of the people's Republic of China, the fine traditions of the revolutionary war years were extended, and the state was also under the current situation of the national economy. In order to realize the macro regulation and control of the cotton market, the country added more than ten feet of clothing to a dozen feet per year in accordance with the population, and the primary standard for the people to buy clothing was natural and durable.

Any costume similar to Jiefang District, the PLA and the workers and peasants has become the core element of the popular society. Lenin costume, people's wear and Chinese tunic suit became the most fashionable three costumes at that time.

Corresponding to the popularity of folk clothing, it is the beginning of the first five year plan for the textile industry to enter the large-scale construction. In October 1953, the Central Committee of the Communist Party of China pointed out the instructions to the Party group of the Ministry of textile industry: "the supply of textiles is a major event that concerns the life of the whole nation. It is a major event linking the party and the government with the people, especially with farmers.

Therefore, in concentrating our efforts on building heavy industries and continuing to exert the productive potential of existing enterprises, we should pay attention to the development of the textile industry as early as possible.

In the following decades, under the leadership of the party, China's textile and garment industry has been greatly improved and developed.

Data show that compared with 1949, the total output value of textile industry increased by 15.7 times in 1981, the output of cotton yarn increased from 327 thousand tons to 3 million 170 thousand tons, the output of woolen fabrics increased from 5 million 440 thousand meters to 113 million meters, the output of silk products increased from 50 million meters to 835 million meters, the yarn processing of cotton processing industry increased 26 times, and the per capita cloth output of the whole country increased from 3.5 meters to 14.2 meters.

The richness of textile products directly led to the announcement of the abolition of all kinds of textile tickets in 1983.

In those years, China's textile industry has accumulated considerable foundation and product lines are continuously enriched.

At the same time, Hao Jianxiu, a female worker from the Qingdao six national cotton factory, has become an example of the times with the labor models from the oil front, the agricultural front and the industrial front.

In September 1951, the national textile Union held a study class in Qingdao to promote the "Hao Jianxiu work law". This is the first time that the central ministries and commissions have promoted the advanced operation technology of ordinary workers named after the founding of new China, and promoted the development of the operation technology of the national textile industry.

Although in the past 30 years, the Chinese people were still influenced by the Zhongshan uniforms and Soviet style uniforms in the costumes system, and the economical, practical and elegant garments became the dominant ones. But in the beautiful new world of Niln and their friends in 1958, they thought: "uniform dress has not only saved a lot of money in a few years, but also more importantly, it has cultivated a sense of unity and common sense."

From this point of view, it is inevitable that there will be a variety of alienation behaviors in the pan politicized special social life. For example, the popularity of the red guards' clothing, which is based on the 65 style military uniform, "old military uniform, old army cap, armed belt, relief shoes, red sleeve chapter, army satchel, and red scarf on behalf of the people" may appear another interpretation.

In the late 70s of last century, with the end of the political movement, the clothing demand of the Chinese people rapidly sprouted, and the clothing consumer goods from outside the country objectively promoted the whole process of textile and clothing reform.

Open the door

"Turn around and forget Mao Zedong, get rich and not forget Deng Xiaoping".

This sentence is still widely circulated among the people.

The reform and opening up, which occupies an important position in the political and economic history of new China, has not only manifested itself in the steady and rapid development of the national economy in the past 30 years, but also a great change in the consumption of people from the private sector, which directly reflects the improvement of the national strength under the leadership of the Communist Party of China.

In the early days of reform and opening up, the most obvious signs of folk clothing were "hot suit".

In the 80s of last century, Western-style clothes were widely spread. Party and government leaders, writers and artists, entrepreneurs and ordinary people all chose to wear suits.

At the press conference of the thirteen Congress of the party, Hu Yaobang, the then general secretary of the CPC Central Committee and the 5 members of the Standing Committee of the Politburo, dressed up in Western suits, not only showed the opening attitude of the Chinese government, but also led to the widespread popularity of these contemporary clothes in western society, such as suits, jeans and skirts.

This has also objectively promoted the consumption of other Western styles of clothing among Chinese people and the birth of Chinese modern excellent clothing brand enterprises.

In the same period, bell bottoms, bodybuilding trousers, skirts, and toads were once seen as the short fashion of weird clothes, and gradually weakened with the increasing rationality of mass consumption.

But few people know that one of the changes that truly represents the strength of the textile and garment industry is military uniform.

In 1978, on the basis of the 71 style military uniform, our army's clothing was mainly aimed at reducing weight, and further expanded the use of chemical fiber materials. After studying the samples, troops trying to wear and soliciting opinions, we submitted a military uniform reform plan in December 1977, called the 78 style military uniform.

The 78 style military uniform is a revolution in the use materials of our army uniform, and it is also a landmark event in China's textile and garment industry.

It not only saves a lot of cotton for the country, but also because of its excellent chemical fiber properties, especially the increase of the proportion of chemical fibers in the fabrics, the weight of the winter clothing has been reduced to a certain extent, and the storage safety has been greatly improved.

The appearance of military uniform has also been effectively improved.

The success of new fabrics in the use of military uniform has been rapidly popularized in the mass consumption field.

In those days, state owned enterprises dominated, such as Dahua, conch in Shanghai and Tiantan in Beijing. Private enterprises only had a very small share.

Until the mid 80s of last century, there were joint ventures and foreign enterprises such as Wacoal.

At that time, the famous processing of raw materials, sample production, incoming assembly and compensation trade (referred to as "three to one patch") and Sino foreign joint venture, Sino foreign cooperation and wholly foreign-owned businesses (referred to as "three capital") became the characteristics of the special zone.

The huge market demand released from the material shortage era not only awakened the state-owned garment enterprises, but also attracted the entry of foreign-funded enterprises, and the first batch of China's private clothing enterprises and the wholesale clothing market similar to "Hanzheng Street" were born. At the same time, the emergence of China's clothing education, fashion media and related supporting industries was also created.

At that time, Wu Wenying, Minister of textile industry, emphasized the importance of design and brand in the development of garment industry, emphasized that the development of garment industry had to train fashion designers, and she also promoted the creation of the first garment professional university in China, Beijing Institute Of Fashion Technology.

In October 1984, the CPC Central Committee's decision on economic restructuring was passed in the third Plenary Session of the 12th CPC Central Committee. For the first time, the socialist economy was a planned commodity economy on the basis of public ownership.

The introduction of this theory has led to the all-round development of the economic system reform.

To a certain extent, it has promoted the rapid development of China's textile and garment industry.

Data show that in 1990, the number of private enterprises in China reached 98 thousand, and continued to grow at an average annual rate of 35.5%.

Beginning in 1980s, China's textile exports accounted for the proportion of the world increased year by year, breaking 10% in 1992, becoming the largest textile exporter, rising to 13.2% in 1994, ranking first.

From 1980-1994 years, the proportion of clothing exports increased from 33.37% to 65.14%.

By 1993, China's clothing export volume reached 3 billion 50 million, an increase of 13.8% over the same period in 1992.

By the 21 th of January 18, 1992 -2, Deng Xiaoping inspected Wuchang, Shenzhen, Zhuhai, Shanghai and other places, and delivered important talks. He proposed that the basic line should be managed for one hundred years and must not be shaken.

With the improvement of the level of material consumption, the clothing consumption of the public has changed significantly. Fashion and fashion have become an important yardstick for measuring the consumption level. The clothing market is booming, and the textile and clothing market is changing from the seller's market to the buyer's market.

According to statistics in 1994, the per capita clothing consumption expenditure of 35 large and medium-sized cities in China was 488.04 yuan, accounting for 13% of the total consumption expenditure, of which 62.5% were used for garments, 12% for clothing processing and 25.5% for shoes, socks and hats.

The data show that there is great room for the future of the garment market.

Over the years, a large number of private clothing brands sprang up and laid the foundation of China's leading position in the world.

Shan Shan, YOUNGOR, seven wolves, Luo Meng, PE Luo Cheng, red bean and other famous enterprises now benefit from that era.

Objectively speaking, the development of private enterprises has benefited from two stages. One is the shortage economy and seller's market left over by the planned economy system in the early 90s, which provided wide demand for its development. Two, the large-scale pformation of state-owned enterprises and collective enterprises in the late 90s provided huge material resources and human resources for its rapid expansion.

This directly benefited from the assertion that "the long term common development of various economic components" was put forward at the 14th National Congress of the Communist Party of China in 1994.

China's private clothing enterprises "Shanshan" group imported CI into Beijing in the late 90s, and then hired two new designers, Wang Xinyuan and Zhang Zhaoda, in the same year. They held the "east walk" fashion conference in Shanghai and other places. They not only led the Chinese clothing enterprises to brand era, but more importantly, through the promotion of designers, the seeds of "individuality" and "pluralism" were embedded in the hearts of the consumers.

Today, it is also the beginning of the Enlightenment of China's cultural and creative industries.

In the late 90s, as information became more developed and trade became more frequent, international fashion had a direct impact on the consumption of Chinese people.

Men's suits gradually change from loose to fit, and they are light, thin and stiff.

With the improvement of living standards, the introduction of the concept of fashionable casual wear and the implementation of the two-day weekend system, the popularity of modern leisure activities such as bowling, golf, tourism, Cara OK, roller skating and so on has made busy Chinese people more accepting the lifestyle of leisure.

In 1990s, women's clothing quickly broke through the shackles of politics and traditional constraints. One step dress, mini skirt, sponge cake shoes and suspender skirts and other endless fashions of leisure and youth mean fashion became a beautiful landscape for women of all ages to manifest the modernization process of Chinese society.

"By the end of the twentieth Century, the clothing brand had completed the pformation from product demand to brand demand, to grade demand, and then to the positioning of human needs; the garment industry began to participate fully in international competition."

Famous scholar Yuan Ze said.

Independent innovation

When it comes to China's economy in the twenty-first Century, we must talk about WTO.

In December 11, 2001, after a long 15 years of negotiations, China finally joined the WTO and became the 143rd member of the WTO.

China formally participates in international competition, the door is becoming more and more open, the market and brand form are more and more diversified and personalized, domestic brands go out, international capital enters, "made in China" begins to "create in China", and the consumption ability and consumption characteristics of the Chinese general public gradually become the topic of all international brands.

Data show that as of the end of March 2011, the total consumption of China's luxury goods market has reached US $10 billion 700 million (excluding private aircraft, yachts and luxury cars), occupying 1/4 of the global share, and has become the second largest luxury consumer in the world.

Jewelry, luggage, fashion, clocks and cosmetics accounted for the top four of China's luxury consumption.

With the current trend of RMB appreciation, the purchasing power of Chinese consumers in the international luxury market is increasing.

In 2010, Chinese people spent nearly 50 billion dollars on luxury goods in the European market, 4 times the domestic market.

Chinese luxury goods consumption abroad has become the number one in the world.

The World Luxury Association said that this year will be an important year for the global luxury industry to expand into China and expand in China.

It is expected that the representative luxury brands of the world can be found before 2013, and more and more luxury goods companies in the world have begun to seize the Chinese market.

It is undeniable that China's mass consumption has entered full diversification and individuation.

"Ha", "Ha Han", "Yap", "pop", "hip-hop", "Bohemia", "ancient"...

Almost all styles of clothing can be seen in life; luxury goods, advanced customization, advanced garments, fast fashion products, online shopping and disposable consumer goods.

All prices are being consumed.

However, with the enhancement of China's comprehensive national strength and the pressure from foreign counterparts in the local market, the consumption behavior of Chinese local brands and consumers is showing a strong national cultural characteristics.

Although there are no clear rules and regulations for this country.

At the APEC conference held in Shanghai in October 2001, the leaders of various countries came out wearing Chinese style Tang costumes. The unique and mysterious oriental dress charm reflected a diverse personality culture.

This kind of Tang costume, such as collar, buttons and regiment flower, soon became a selling point in the market, and the sales volume reached 400 million yuan in the north and south of the river.

The popularity of the Tang costume has aroused the pride and pride of the Chinese nation and aroused the national complex of the Chinese people.

In October 1, 2006, fashion designer Xie Feng came to Paris fashion week with the brand of Jefen. In January 16, 2007, fashion designer Ji Wenbo and "Li Lang" brand first came to Milan men's wear week. In February 3, 2007, fashion designer Yang Ziming took the brand "CABBEEN" (Cabbeen) first to show the New York fashion week. In July 3, 2008, Chinese fashion designer's figure appeared for the first time in Paris's high fashion week, and Marco released the "luxury poverty" fashion show.

All the Chinese people who have a deeper understanding of fashion designer's career in the age of cultural creativity pay more attention to national brands.

The holding of the 2008 Beijing Olympic Games, the "seven gods" and the 2010 Shanghai World Expo, as well as the national image show in the world, have aroused the consumer's deep cognition of Chinese culture. Slogans, words, advertisements, events and personalities with Chinese cultural characteristics are driving the popularity of Chinese people in various social consumption fields. Chinese style creativity has never been exposed to the world before, and has been scrutiny.

From the national level, the excavation, promotion and development of Chinese traditional culture directly bring about the independent innovation of the Chinese nation.

At the same time, independent innovation is in line with international standards. Foreign advanced modern enterprise system is introduced into China.

In June 2006, the "textile industry" 11th Five-Year "development plan" was released, and put forward specific requirements for energy saving and environmental protection. Especially after the Copenhagen world climate conference, the change from private consumption and the policy of low carbon from the national level showed a flourishing mode of great power.

Throughout the glorious course of the development of the Communist Party of China in the past 90 years, whether in the war years, during the socialist construction period or in the period of reform and opening up, as a political party representing the advanced productive forces, its achievements are ultimately reflected in improving the people's livelihood and improving the quality of life of the masses, and implementing the promotion of clothing, food and housing.

Although only 90 years from the perspective of clothing, it appears relatively micro, but from the perspective of textile and clothing consumption, this intuitive and visible aspect is still enough to explain the core concept of the CPC's core political party.

As Hu Jintao, general secretary of the CPC Central Committee, chairman of the CPC Central Committee and chairman of the Central Military Commission, said in the speech of the provincial and ministerial level cadre training class of the Central Party school, the social construction is closely linked to the vital interests of the broad masses of the people, and must be placed in a more prominent position.

To strengthen social construction, we should focus on solving the most concerned, direct and realistic interests of the people, so that economic development can be more reflected in improving people's livelihood.