Liu Fulin: "The Backbone Of Weihai" Creates The Miracle Of The Shoe World

Recently, at the 20th anniversary level of the city of Weihai, the Weihai Municipal Committee and the municipal government commended the 130 prominent contributors, such as entrepreneurial heroes, startups, innovative stars, outstanding stars, special contribution awards and exemplary citizens, who are known as the backbone of Weihai.

Liu Fulin, chairman and general manager of Weihai golden monkey Refco Group Ltd, has become a representative figure.

Liu Liu Fu Lin has been awarded the "May 1 Labor Medal" and the national labor model.

As early as in 1992, Liu Fulin led the golden monkey group to take the initiative to integrate with international standards, and in 1994, it passed the ISO9002 product quality certification in the same industry throughout the country.

In 1995, the Golden Monkey Group invested 4 million yuan in CCTV golden time to make "golden monkey" shoes advertising, calling the "golden monkey" brand, creating the first of China's leather shoes TV advertising.

Since 2004, enterprises have been selected as "China's 500 most valuable brands" by the world brand laboratory for the three time in a row. In 2006, it was recognized by the Ministry of Commerce as "the most competitive brand in the market".

The "golden monkey" leather product was also recognized by the AQSIQ as the "state inspection free product" in 2006. So far, the Golden Monkey Group has become the only enterprise in Weihai that has two "national inspection free products".

The Golden Monkey Group has taken over the loss of the original Weihai leather shoes factory, Weihai leather goods factory two, Weihai leather parts factory, total digestion loss of about 20000000 yuan.

In just 5 years, we invested more than 800 million yuan in establishing funds, including Real Estate Company, trading companies, import and export companies, Southern Co, sports and leisure shoes companies, shopping malls, hotels and other economic entities. We have built a national golden monkey footwear industrial park and a golden monkey Leather Industrial Park, and the golden monkey garment industrial park is also under construction.

By the end of 2006, the assets of the golden monkey group were close to 1 billion yuan, with nearly 5000 employees and 11 subsidiary companies. The annual operating income was 1 billion 268 million 460 thousand yuan, and profits and taxes were 89 million 820 thousand yuan, respectively, 150 times and 64 times in 1987.

In 2004, it was evaluated by the National Bureau of statistics and the China Federation of enterprises as "the top 1000 Chinese enterprises" and "the top 500 manufacturing enterprises in China".

In September 10th, the list of Chinese famous brand products was announced in Beijing in 2007. Three new Chinese brands were added in our city.