Versace Brings Gorgeous Celebration To H&M

Recently, H&M announced that designers will cooperate with the global trend brand Versace in the autumn of 2011.

The exclusive series is designed by Donatella Versace, the creative director of the brand. It will trace back to the classic design of Versace, ingenious blending of leather, patterns and magnificent colors, using unique fabrics and selling them at attractive H&M prices.

The series will include women's wear, men's wear and selected home accessories, and will be sold in 300 H&M stores around the world and online on November 17, 2011.

In addition, Donatella Versace has specially designed the early spring series for H&M, which will be launched in January 19th next year on H&M global network stores.

Donatella Versace said: "I am very excited to have the opportunity to cooperate with H&M and to reach out to their customer groups.

This series will present the classic style of Versace, bringing the perfect choice for the fans of H&M and Versace worldwide.

H&M creative consultant Margareta van den Bosch said: "Versace is one of the most important brands in recent years. The brand designed for H&M will fully interpret Versace's charm and gorgeous fashion.

Donatella Versace shared with us the representative works in the design collection.

This cooperation is full of celebrating elements and is perfect for the party season.

[reporter observation]

Why do big brands love H&M?

To a large extent, H&M= public fashion represents high performance price ratio and represents public opinion.

In today's fashion trend can not even be divided by the season, H&M undoubtedly gave people more reasons to choose, because cheap, many people entered the H&M, then let go of buying and selling, which has a clear contrast with the popularity of the big shop, and this popularity is exactly what the big players are looking forward to. If you can't pull customers into the store right away, you can try to lower your body and go to the middle of them. If they are approved, they will naturally follow you. Is it a curve saving the country?

From this point of view, it is wise to cooperate with H&M to ensure the brand and make a new low price attempt. This is more time-saving, labor-saving and much cheaper than opening a new auxiliary line.