Murakami Takashi: The Way Of Marriage Between Art And Commerce
LV cherry bag, which makes many actresses crazy, brings different fashion styles to LV. Murakami Takashi is a genius in the eyes of the world.
Many people have become his fans. He has made Japanese popular culture go straight to western fashion.
In the spring and summer of 2000, his eyes appeared.
Issey Miyake
On the men's clothing, or 2003 spring and summer, his "Panda" and "cherry blossoms" on the mainstream French Louis Vuitton classic leather bag, each of the people who are sensitive to the trend are more or less aware that in Murakami Takashi's world, there has always been "naive" temptation.
Recently, the artist came to Beijing, and made the first speech in China's Art Gallery of the Central Academy of fine arts, "my art road", talking about the marriage between art and commerce, and teaching the art of making money.
He even said bluntly: "highly professional painters are no longer needed, and the focus of future artists is how to fit in with society."
On the day of the exchange meeting, the venue was crowded with Chinese art teachers and students and audiences to listen to the creation process of the Japanese ghost artist.
Murakami Takashi, a casual casual dress, embarks from his exhibition at Palace of Versailles, systematically analyzes his important works, and describes in detail the production process of his 727 works.
In his view, the different cultural elements, technical means,
Way of thinking
It's his own creative process.
the secret of success
。
Let art enter commerce
According to his own hard experience, Murakami Takashi sincerely taught art students the secret to enter the business of art.
At the age of 19, he was a child of a taxi driver. His family was poor and his study was bad. His parents said to him, "if you go to learn painting, you can paint the billboards in the future."
When he was 36 years old, he also picked up the expired food and stayed hungry in the supermarket.
Now, the art company he runs is planning hundreds of millions of dollars every year.
Murakami Takashi bluntly told Chinese art students: "in the future, the focus of artists is how to fit in with the society.
Rather than how to create, you might as well think about it and let the society see you and your work.
Excluding contemporary painting, in the non art field, what really made Murakami Takashi popular is his design for luxury brand LV.
Since 2003, his series of cartoon style design has made LV packages popular all over the world.
Cross border cooperation with LV is a classic case of the integration of fashion and art and the creation of consumption trends.
When LV was decorated with cherry and cherry blossoms and developed the 33 color trademark into a product line, it got hundreds of millions of dollars in revenue. Murakami Takashi's works also became a hot commodity in the art market and jumped internationally as one of the most influential and commercially valuable Japanese contemporary artists.
As Murakami Takashi himself said, "I think a first-class work is a work that many people understand, because the rich man's wife has said a good thing, and the value of the work has suddenly increased, which is possible."
Murakami Takashi has broken the values that the art community has always disdained to link up with the commercial market. When many peers have not yet responded, he has pformed from a pure artist to a businessman who is proficient in popular elements and business culture.
He talked about dreams, but he also stressed that dreams were true to reality.
He constantly seeks the possibility of integration between art and commerce, and we can not help looking forward to the next surprise he brings to us.
Replicable success
Even in the contemporary age, the Japanese who advocate traditional painting art do not agree with the artist who is "mediocre in painting" and criticize his works as childish and shallow.
Murakami Takashi knew this very well. He said, "I feel like an exporter, chewing and chewing the Japanese culture and exporting it to foreigners."
As Murakami Takashi said, Westerners did touch the core of Japanese culture very quickly and clearly through his plation.
Last September, with the support and invitation of Jean Jacques Aagon, curator of Palace of Versailles, Murakami Takashi built the royal palace into a Japanese animation world with 22 sculptures, paintings and cartoon animation works.
On the view of the Chinese art market, Murakami Takashi said: "my condition is not as good as that of Chinese artists. Japan has no contemporary art market. All the artists in China are elites, and they are all down and out in Japan.
I myself, like the monkeys in the circus, are constantly performing everywhere, looking for places to play.
On the other hand, I realize that the greatest obstacle to human growth is dignity. The greatest freedom can be achieved by losing dignity. It is obviously not easy for an elite to throw away his dignity. "
Murakami Takashi, who was born in Tokyo, Japan in 1963, has been studying and studying Japanese traditional painting for 12 years. He is the first student to get a doctor's degree in Japanese painting in University of the Arts in Tokyo.
As an artist, Murakami Takashi was officially released in 1991. In 1993, he created the first iconic work "MR.DOB", which attracted the attention of Western art circles. Then, the works of Hiropon and My lonesome cowboy (my lonely cowboy boy) were popular in the world.
The concept of "Super Flat", which combines Japanese floating culture, animation culture and western consumption culture, is considered to be the disseminator of Japanese urban culture.
During his speech, Mr. Murakami Takashi recalled his dribs and drabs on the road of art. His belief in art always supported him until today, even though he was once poor, he had failed, and he had had a lot of unsteadfastness.
He is now an internationally famous artist, but he is still ordinary and still true.
He said, "the most important thing in the future is to extract elements from different cultures and bring them into their own culture."
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