Network Broker "Star Hunting" Derivative Business Opportunities

At the beginning of this year, the manager of Wenzhou Kraft's women shoes planning department found a cultural communication company in Beijing, and asked him to help find a star to be a spokesperson for the company. As a result, the manager of the planning department was surprised that after a round trip, the company in Beijing found a star broker website company in Wenzhou through the Internet.

According to industry sources, if there are 10 stars in the country to reach a partnership with a company, two of them will be facilitated by the star broker website of Wenzhou, while most of the star broker networks in China are run by Wenzhou enterprises or Wenzhou enterprises in the field.

By charging the "matchmaking fee", the keen Wenzhou people discovered another nugget new continent in the virtual network world.

Internet "search star" derivative business opportunities on the Internet search engine search "star broker", you will see a slipped star broker website, look at the contact phone on the website, most of the top ranked "0577" to take the lead.

According to a person in charge of Wenzhou Shengshi culture communication limited company, the famous star broker network on the Internet is basically controlled by Wenzhou people. They are either in Wenzhou or in Wenzhou.

Among the many Wenzhou enterprises with star broker network, Liu Ping's "Asian star brokerage network" is an early start.

Three years ago, Liu Ping, who was engaged in business planning, found that some professional managers wanted to find celebrity endorsements through the Internet, but they did not know how to contact them.

He thought, why not set up a star brokerage network to help them contact the celebrity endorsement.

With the help of the Asian star brokerage network, Liu earned the first pot of gold in life, opened many branches throughout the country, and established cooperative relations with the major star brokerage companies in China.

According to his understanding, if there are 10 stars in the country to reach a cooperative relationship with the enterprises, two of them will be tied up through the star brokerage network. For example, the recent Felix Wong endorsement of Honest smoking set, Fan Bingbing's Kraft's women's shoes, Jiang Qinqin's giant shoes and so on are their cases.

Why did the brokerage network see so many opportunities in the star brokerage network and the low initial cost of the website? In the past two years, the local network companies in Wenzhou began to follow suit. Some of the Wenzhou people in Guangzhou and Beijing also followed suit, such as China International Star brokerage network, Xing Hui star brokerage network, China Star brokerage network, Chinese star endorsement broker network, and China Star brokerage network.

On the cause of the success of the star brokerage net, Wu Yao, director of China International Star brokerage net, thinks that first, Wenzhou's small and medium enterprises are very interested in promoting the corporate image by calling the spokesmen, especially the Beijing Olympic Games, which is a good opportunity for publicity; the Internet has no regional restrictions on the potential, but also makes business opportunities jump to all parts of the country. Now, 70% of their company's endorsement of the stars are foreign enterprises.

And Star Hui brokerage network responsible person believes that, mainly in recent years, the Wenzhou people's nepotism effect, many star broker websites on the network are separated from several large websites, or a few of their partners separated and developed again, such as the Chinese star brokerage network was originally in Wenzhou.

Speaking of close contacts with celebrities, Liu Chengren is a personal connections accumulated over the past few years in his own business planning, plus his own running around the country all the year round, such as the famous star brokerage companies such as Huayi, Hua You Fei and so on.

He has something to do with some stars, such as Jordan Chan and other Hong Kong and Taiwan stars.

Therefore, Jordan Chan's image in Wenzhou has also been widely endorsed.

He also bought a BMW car to pick up stars.

According to him, there are also many two or three star celebrities asking him to help find the endorsement company voluntarily.

In 2005, the star brokerage website was the hottest year of the star brokerage website, not only the local shoe and clothing enterprises in Wenzhou, but also the surrounding areas such as Qingtian, Lishui, Jinhua, and even Guangdong, Shanghai, Jiangsu and other places.

Over the past few years, there has been no less than 100 cooperation between the star and his company.

Wu Yao said that the star brokerage network is "making money and having a way".

She believes that the star broker network is to contact the intermediary organizations between stars and enterprises, and they collect "matchmaking fees" from them.

Most of the stars they invited were mainly Hong Kong stars, mainly because Wenzhou enterprises were biased towards Hong Kong stars. In recent years, some small and medium-sized enterprises have begun to invite mainland stars to speak for themselves.

According to industry sources, according to the current market, the celebrity endorsement fee is more than a million yuan, less than about 100000 yuan, star brokerage website business commission in 3% to 10% or so.

Because the cost of the website itself is not high, two or three people can undertake the operation and maintenance of a website. Many websites can earn millions of yuan in one year.

Endorsement by the star broker network (part): Hsu Chi endorsement of Zhejiang Nadas technology Alyssa Chia endorsement of Wenzhou giant Kang shoes Kim Hee Sun endorsement of the United States Wang shampoo Chen Hao endorsement Guangdong City de Mei leisure wear Hou Yaohua endorsement Ruian Ruian doundel shoes Julian Cheung endorsement Hangzhou Playboy dress Zhou Jie Zhou Jie Zhejiang Ruian red cicada leather shoes / endorsement, Wei Wei bride wedding dress brand, Wenzhou, celebrity code shoes industry endorsement, Wenzhou Salman dress accessories, endorsement, Jing FA shoe industry