Clothing Market: Business Channels And Brands Need To Join Hands

At present, the theory of business model can be regarded as the most heated topic in the business sector. This is precisely because business model innovation has been recognized as the winning weapon in the post financial crisis era of twenty-first Century. At the same time, business models are also favored by many capital organizations and become a sharp weapon for business to attract capital.

According to all kinds of statistics, the capacity of most industries in China is in excess. Industry market Product homogenization is very serious. Price competition has become the main tool for most enterprises to compete for the market. Business model innovation is a very worthwhile topic for Chinese enterprises.

Pay close attention to the new trend of China's textile and clothing business circulation channels, pay attention to the new channel mode of Guangzhou garment exhibition and Trade Center, and pay close attention to and further study the commercial channel construction of clothing and apparel brand under the new economic situation. This is the original intention of the "modern business channel mode innovation and change summit", and it also serves as a heavy color for leading the development trend of Chinese clothing brand commercial channel.

In July 8th, the Shangri-La Hotel in Shenzhen will usher in nearly 200 domestic elite apparel agents, representing 150 local brands in Shenzhen, and around 100 guests from the business and apparel industry associations across the country.

Business models in modern business environment

In the commercial marketing area of the market, terminal It is the important front line of the brand competition in the market operation, including the material product, the spiritual value and the scientific management mode. How can brand manufacturers and high-end shopping malls win the attention of the apparel industry in the marketing competition through alliance cooperation, innovating circulation channels and winning the terminal with a new business platform?

Although the business model has been mentioned for a long time, the academia has more business circles than the business community. Entrepreneurs often listen to business models between entrepreneurs and entrepreneurs, but they find that the basis for discussion is quite different. How to achieve business model innovation has become a tool for entrepreneurs to stimulate enthusiasm.

The business model, in short, is how companies earn money, but the original business model is extremely easy to imitate. So the task of business model innovation is to constantly find ways to earn money for enterprises.

From the end of the nineteenth Century to the first half of twentieth Century, because of the relatively backward global technology and the serious asymmetry of information and the lack of people's living materials, the market was entirely dominated by production. For enterprises, only enough material needed to be produced would be able to obtain abundant profits, and the way to earn money was very easy, and the business mode was also easier to create. In the second half of the twentieth Century, with the continuous development of science and technology and the advent of global economic integration, modern enterprises will increasingly rely on the operation of the global financial capital market in order to achieve rapid growth and development. This is also an unprecedented business opportunity.

The creation of successful business models is not only a way to earn money, but also a way to make continuous profits. It is difficult to maintain a leading position in the modern business environment. From the requirements of successful business models, continuous profitability illustrates the story behind the business model - "the same business model, different heart".

Circulation platform, Agent And brands need to win together.

Any business mode is to continuously optimize the experience of customers in the consumption process or create new value experience for customers. A simple understanding is what enterprises often say is to continuously provide customers with efficient and high-quality services. If we can find the way to enhance the value of customer experience, we will form a prototype of business model innovation.

On June 15th, at the signing ceremony of the important business contract and investment promotion ceremony of the Guangzhou international fashion show trade center, Mr. Xun Zhenying, chairman of Guang Bai group, said, "the operation mode of Guangzhou international garment exhibition and Trade Center will be a subversion of the domestic traditional professional wholesale market mode." The Guangzhou international clothing exhibition and Trade Center has developed from a single distribution function to high-end elements such as design, innovation, brand and so on. The commercial channel's participation in promoting the overall upgrading of the garment industry is rarely seen in past history. What is the significance and impact of the Guangzhou international fashion exhibition and Trade Center on the traditional clothing brand business and clothing industry?

Guangzhou international garment exhibition and Trade Center is building a 5+5+5 service system with perfect service and continuous development. It integrates five service centers, namely, government, finance, training, exhibition, catering, and e-commerce, value-added services, exhibition and exhibition, logistics distribution and customer service five service platforms. In order to ensure project positioning and construction management, the exhibition center will also implement unified planning, unified management, unified service, unified logistics, and set up buyer team to integrate with the international market and provide a one-stop worry free solution for businesses. {page_break}

The positioning and business strategy of Guangzhou International Garment Exhibition Trade Center has been widely recognized by governments and markets at all levels. At present, Guangdong, Hong Kong and Macau clothing association, Guangdong clothing and apparel industry association, Guangdong Clothing Designers Association, Guangdong fashion design research center, Guangdong Fashion Dress Industry Economic Research Institute five major institutions have advanced the exhibition trade center. The two Guangdong fashion week is also set up for this project. On the day of the launching ceremony, the exhibition center welcomed many international brands and designer brands.

"We look forward to working with more international brands and designers to create an international business center to witness the growth of Guangzhou's fashion capital," Mr. Xun Zhenying said. "Guang Bai group will also help domestic and foreign garment enterprises to realize their global brand dream with the most dedicated and professional services."

In the new economic situation, in the face of the risk that traditional business models are easily duplicated, the innovative business channel mode will inevitably push the circulation platform, agents and brands into a win-win situation.

Facing the business model innovation, we must overcome the following related problems:

The foundation of customer value research is weak. Traditional commercial channels, agents and brands lack the research on customer value at present, while the low-level sales methods, such as competition and price competition, lack of systematic customer value management. The study of customer value is the foundation of meticulous marketing and the trend of future marketing development. Traditional commercial channels, agents and brands must face up to these problems and learn to rely on scientific data collection and analysis to pay attention to changes in customer value for a long time.

The confusion in the internal operation of the brand results in a lot of internal friction. Small and medium-sized enterprises are the main force of Chinese enterprises. However, the internal operation system of most small and medium-sized enterprises is more chaotic, resulting in huge internal friction in the daily operation of enterprises. With the change of the scale of enterprises, the operation of small and medium-sized enterprises must be realized as soon as possible, and the standardization of business processes, the perfection of organizational functions, and the performance management of human resources are very important. The brand must be deeply aware of the value of its own business operation, and use scientific management and control mode to achieve results in the future business model innovation process.

All these doubts can be solved after looking forward to the "modern business channel model innovation and change summit".