The Eightieth Pitti Men'S Wear Exhibition &Nbsp; Focus On The Magic Tour.

The above is the theme map of the huge "magic Tour".

The eightieth Pitti

Buyers of the main foreign markets targeted by the Italy brand have a good performance: important growth comes from Germany (+9.7%), Japan (+10.6%), Britain (+20.4%), Holland (+18%), Turkey (+25.6%), Korea (+17.7%), and the United States (+33.2%).

Buyers from Sweden, Australia, China, Taiwan, Brazil, Singapore and the United Arab Emirates also performed well.

At the end of the exhibition, the total number of buyers should reach 20 thousand, including 12 thousand and 500 Italy buyers and 7500 overseas buyers. The total number of trade visitors should exceed 32 thousand, including journalists.

"Magic Tour" inspired exhibition detail design

Rafael Napoleon, CEO of PittiImmagine, the exhibition organizer, said: "this is a dynamic exhibition. Our exhibitors meet with the world's most important boutiques and department stores.

As we know, exports are an important factor in promoting economic recovery at this time.

We are very satisfied that if the percentage data do not change at the end of the exhibition, the buyers will reach 20 thousand. "

The exhibition area is 59 thousand square meters, a total of 825 companies and 995 brands, including 347 brands from overseas (about 35% of the total).

Travel is the main inspiration theme of this exhibition, guiding the audience to a "magical Pitti trip".

In the most unusual direction, decorative elements are featured by a metaphorical fashion map, with roads, stations, phipment destinations and panoramic sites.

The costumes are also focused on travel and a general leisure inspiration, such as Sahara jackets and shirt jackets, with years of sense and durability. The wrinkled shirts have miniature prints or simple colonial colors, such as khaki and beige, which are popular, though often highlighted by the bright colors of colored soles and bow ties.

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The detail design of the "magic journey" inspired Pavilion

Like a movie star.

Scott Sternberg (Scott Sternberg), brand Bandof Outsiders and Boy.by Bandof Outsiders and Girl.by Bandof Outsidersbrands owner and designer.

The essential elements of his iconic costume are satire and fun, bright colors, memories of the 80s and music films like the Western story and songs like rain.

Scott Sternberg worked in the film industry.

He said: "Jean Kelly and George Chakris represent a completely different male model.

A person who can give full confidence in dancing is an expression of meaning.

This is totally different from today, but somehow I feel fresh for me. "

Regression tooling

Traditional brands like Smith s America have recently expanded to Europe through Italian company BridgeSrl.

The brand focuses on a new type of men's wear, which focuses on cotton and linen sports jackets, old style sports shoes and laced leather shoes.

However, Carhartt, the first exhibitor, shows its unique sports concept, which is close to the garment for men and women.

Other brands inspired by tooling, including Woolrich Woolen Mills, are also exhibiting for the first time, presenting the series designed by their new designer, Mark McNairy.

The museum show shows a series of outdoor jackets redesigned by Korean designer Cho SungJune.

Soft and wrinkled shirt fabrics are hot spots, seen in the latest BD Baggies clothing in the new laundry style concept corner.

Encountering camouflage from inside to outside, for many sports brands, reversal is a theme, like the Combo brand, and now it has launched its new complete retro fashion fashion series. There are also more formal brands, such as Lardini's waterproof double-sided sports jacket and jacket.

Camouflage returns, like a new version of Blauer brand print, or a vegetable inspired version of C.P.Company.

Mason also gathered in camouflage, like the "OverworksFactory" provided by Edwin, which is a replica of its own classic clothing, which is made of precious Japanese cotton fabric.

A special version of camouflage is a special rubber treated Parka Coat designed by musician JamesLavelle for the Denham brand, with camouflage decorations lining it.

Camouflage effect is re created through printing motivation, like the mirror print of Lavelle lyrics.

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2012 spring and summer series released by brand Bandof Outsiders

Outdated and artistic

Jeans are a necessary clothing for men.

Retro and simple effects are very important, together with obvious old handling, like Ra-Re's new fitting jeans, featuring bow shaped legs and height.

Denham unveiled a special pair of jeans that showed complete stitching on the hand.

The five bags are all stitched with 3785 stitches and can be made in 5 days.

The other special jeans they have introduced are jeans with 17 pins per inch to show a very fine visual effect.

UnlimitedJeans celebrates its 35th anniversary brand celebration this year. It launched a more artistic dress with French artist Bernard Aubertin. The artist's characteristic is to make burnt cowboy cloth as a work of art.

Borsalino's brand "fashion balloon" is a series of hat made of straw and linen or cloth, decorated with cartoon balloon of street artist Willow.