30 Years Of Ups And Downs Of Clothing

Shanghai fashion ladies

In 1978 -2008, the life of the people in Shanghai had changed dramatically, to the political, economic, cultural, and small to clothing, food, shelter and travel.

Among them, clothing, which is the first to bear the brunt, is most closely related to the life of the people. It is also the most intuitive way to show social changes.

The change of clothing design of Shanghai people in fashion city records the development track of the whole city.

January and 70s: bid farewell to blue black ash and put on "

Blue black ash VS dacron

In the 70s of last century, in hundreds of millions of Chinese people's wardrobe, green, blue, black, gray and other colors of clothing occupied the absolute "dominant position".

Chinese people are described as "blue ants" by Westerners because of the singleness of clothing styles and the dull color.

At that time, the Chinese

The most spectacular spectacle is the rush of people running from the gates of the state-run Dachang Mine.

The reform and opening up awaken people's aesthetic consciousness. With the continuous improvement of living standards, people dress to catch up with fashion and fashion, bell bottoms, bat shirts, bodybuilding pants, jeans, dresses, suspenders skirts and so on.

Two and 80s: the pursuit of "fashionable" days

Bell bottomed trousers VS foot pants

Over the past few decades, street clothes have quietly begun to change.

First is the change in the general public dress.

In fact, body liberation has always been the precursor of ideological emancipation and social openness.

At that time, walking on the streets of Shanghai, a broad foot bell bottomed trousers is the pronoun of "Chao Ren".

Bell bottoms were the American fashion of the 60-70's in the twentieth Century. Elvis has pushed bell bottoms to the top of fashion clothes.

Later, it became popular in Hong Kong and Taiwan, and directly affected the mainland of China in the initial stage of reform and opening up.

At that time, the stars in Hong Kong and Taiwan films were wearing bell bottoms, and their bags were round and round, leading the fashion.

In the mainland, the first batch of trousers wearing bell bottoms is undoubtedly "male hooligans" and "female hooligans" in the eyes of the elderly.

Bell bottoms are directly linked to moral character.

The teacher took scissors and cut off the trouser legs at the school gate.

At that time, a young man with long hair and bell bottomed trousers saved the drowning child, which aroused widespread social discussion.

How does the "bad" youth become a hero in the eyes of the masses?

In the popular Japanese movie "Xiang Xiang", Kurihara Komaki, a female journalist, walked through a bell bottomed trousers, with a beautiful face, elegant temperament and graceful body lines.

However, the domestic bell bottomed imitation products can not be compared with Kurihara Komaki's bell bottoms in terms of fabric and style.

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A popular song, Yan Fen street, sang at the time: "one day, a big brother with long hair walked through the street of Yan Fen. His bell bottoms were fashionable and special, so he was in trouble. He was escorted by the street's aunt to his street."

Nevertheless, there seems to be nothing to stop bell bottoms from taking risks in China.

Bell bottoms, together with other "cultural smuggled" products, such as toads, radio cassette recorder, disco and Teresa Teng's songs, constitute the weird landscape of Chinese marketplace culture in the late 1970s and early 80s.

Three and 90s: personality and brand trends

Personality VS brand

In 90s, people began to boldly pursue clothing enjoyment, from price, texture to brand, all inclusive and righteous.

In 90s, there was no trend to dominate the era. But in the past ten years, the bustling city of Shanghai began to spread all over the various brand stores.

In the initial dialogue with world famous brands, people learned to pursue "brand".

One step skirt, navel dress, suspenders, half pants, holes jeans, muffin shoes, Han Han's fat pants and crotch pants, almost nothing to wear, and hardly any clothes can be easily satisfied.

In the age of planned economy, the clothes of a family are enough in a wardrobe. Nowadays, one person and one wardrobe are too crowded. "Women always wear a piece of clothes in the Wardrobe" has become the consensus of women.

The popular clothing in the early 90s was dominated by the avant-garde style. It was a reverse trend of the conservative trend in the late 80s. Its design reflects not only the sense of value seeking from traditional costumes, but also the fact that traditional design is rigid and numb, which makes people unable to get excited. Often, it is necessary to uncover the mask of traditional culture and make jokes with humor and humor.

In the whole 90s, no other trend could dominate an era. Only by enumerating it with great patience can we generalize the characteristics of 90s's clothing.

But in the past ten years, the two far-reaching words of "clothing market" and "brand" are now on the way to dress pursuit.

At the same time, foreign brands have been stationed in the Chinese market, from Pierre Cardan and crocodile to Nike and Adidas. Even though these brands are not the great "top international brands" that people remember, they have entered China early and left the most impressive impression on the Chinese people.

In 90s, bustling areas in the city spread all kinds of brand stores.

In the initial dialogue with world famous brands, people learned to pursue "brand" and slowly drew the distance between China's high-end clothing and the world.

At this time, people buy clothes already have a clear location: either to the clothing market, or enter the brand store.

Four, the new millennium: the century of Chinese products affecting the world

Fashion is catching up with Chinese style.

Under the environment of increasingly close exchanges between China and foreign countries in the twenty-first Century, Chinese costumes constantly mentioned the topic of "made in China" to "create in China".

At this time, the Chinese have become green and helpless at the beginning of reform and opening up.

People's understanding of "individualization" of clothing is no longer confined to a brand name.

Under the environment of increasingly close exchanges between China and foreign countries in the twenty-first Century, Chinese costumes constantly mentioned the topic of "made in China" to "create in China": combining modern technology with traditional elements to cultivate an internationally famous brand.

As the Millennium bell rings in 24 time zones, people find that "global" is no longer a Book concept. As long as sitting on TV or computer, people can feel the heartbeat of the whole world.

At this time, the Chinese have become green and helpless at the beginning of reform and opening up.

People's eyebrows and clothes are becoming more and more vivid, and the understanding of "individualization" of clothing is no longer confined to a brand name.

Young people are accustomed to creating unique personal costumes with mashup.

With the fashion trend of England, Bohemia, OL and so on, cheongsam, Tang costume and Hanfu also came back.

Behind the surface is the "fashion cycle" hand behind the scenes.